6 Must Haves for Off Premise Promotions

Tools of the Trade Promo Talent Need for Off Premise Success

Off premise promotions are wine, spirit or beer promotions that happen at retail locations such as grocery stores, liquor stores or big box retailers. The term off premise literally means that the product purchased will be consumed off of the premises such as at home.

According to recent numbers, 53% of total U.S beverage alcohol dollar sales take place in the off premise environment meaning 47% happen on premise (bars, nightclubs, restaurants etc.).

As brands continue to try to increase market share and grab consumers’ attention at the point of sale, in store promotions and samplings have increased. As a promotional talent, you will be responsible for being the “face of the brand” and educate consumers on the benefits of the brand you are representing.

In order to be a successful off premise brand ambassador, you must have the following 6 items.

 

1) Table and Black Table Cloth
Adelante Live Wine DemoThe sampling table cannot be too big because of the size of the store and where you may be placed. The ideal size is rectangular (not square) and 48″ wide x 28″ high x 20″ deep . I highly recommend the Cosco brand version that can be found at Walmart or online at multiple stores. It’s lightweight, fits in the back seat of your car and easy to assemble.

This table looks 1000% times better with a black table cloth. A black table cloth makes any table look better and hides spills. Find a black table cloth for the table above here.

 

2) Non Branded Ice Bucket
If you are required to put bottles on ice or need to provide clean ice for a cocktail or liquor sample, you’ll need a non-branded (plain/no logos) ice bucket for your table unless one is being provided for you. If you are sampling a cocktail or liquor that can be poured on the rocks, make sure you also have a pair of tongs so no hands are touching the ice. Check out a few options that are under $25 here.

3) Sampling Cups
Promotional talent are expected to provide their own sample cups. Cups shouldn’t be any larger than 3 oz and most samples you pour should be closer to 1 oz.  However you may need the larger cup for a sparkling wine, beer or cocktail with ice. If you aren’t provided with branded cups these are nice cups to consider. Stick with clear plastic, no paper and no colors.

4) Bottle opener/Corkscrew
When you are a promoting a brand in a retail environment, you are always a guest in their store. So it’s important that you bring everything you need including your own wine and beer bottle opener as to not be too demanding of the store staff. This is a great 2 in 1 opener that should be part of your off premise promo kit.

5) Brand Information

You must review all brand information in advance. This may be brand sell sheets, a training manual provided by the client or your agency or a website. It is very important that you know the brand history and tasting notes for the product you are sampling. Also remember if you do not know the answer to a consumer question, never make up an answer. Kindly say you are unsure but that you are willing to find out. If you can consult the training manual or website, great. Otherwise please let your agency know so they can inform you of the answer so you will know for the next time. Make sure you know:

  • Brand name and parent company
  • Flavors/varietals/versions etc. it is offered in
  • Where the company is from country, when it was founded etc.
  • Basic “How it’s Made” Information
  • Tasting notes and make sure you can describe the key selling points

6) Clear directions on Execution/Recap

Please follow your agency’s directions carefully. There may be specific check in processes, photo instructions or recap instructions. Contact your agency if you have any questions before you arrive at the location. Please note when executing on behalf of one of Adelante Live’s clients, you may have submit your recap online, on paper or a combination of both. Also if you have any issues or questions on site, it is best to contact your agency as well as quickly as possible.

Remember, in the off premise environment your number one goal is to SELL!! Make sure you are up to date on the specials or sales the stores may be running on your brand. Also it’s an absolute must to have product handy so you can give one to the consumer right after they sample. Follow these steps and have these items on hand and you will be on your way to being a successful (and busy) off premise brand ambassador!

 

Find Quicklinks to Recommended Products Below:

Janice Rodriguez is the President and Agency Director of Adelante Live Inc. and is excited to book awesome talent on our upcoming off premise demos! Please follow her on Twitter @jvrodrig1029 or on Google+. You can view her full bio here.

6 Tips for Promotional Talent to Stay Healthy This Winter

Follow These Simple Tips to Keep Promoting All Winter Long

Adelante Live Sick Brand AmbassadorThere seems to be no end in sight for this long winter. In order to get through this cold and flu season and still maintain your health, you must take care of yourself. As a brand ambassador who is dealing with the public at every promotion, you’re in a prime position to get sick or to get someone else sick. Here are some common sense tips on how to stay healthy so you can keep working as a promotional talent this winter.

Wash Your Hands!

One of the most important and easiest things you can do to stay healthy this cold and flu season is to wash your hands often. Most doctors recommend that you wash your hands with soap and water for at least 20 seconds- which is as long as singing “Happy Birthday’ twice.

 

And if You Can’t Wash Your Hands…

If you are working a promotion or event, taking frequent bathroom breaks is probably not going to be an option. So the second best thing is to use hand sanitizer often. There are plenty of travel size and hand sanitizer spray that can easily fit in your pocket. Use these (discreetly) in between consumers especially if you are shaking hands and/or handing out samples. Remember whenever you are sampling food (and some beverages), you should always have on gloves on so please change those often as well.

 

Exercise and Eat Right

It’s easy when it’s cold outside to overindulge on those creamy soups and other comfort foods that make us feel warm and toasty. Please keep in mind that those comfort foods are often very high in calories and carbohydrates. Make sure you’re eating right and get your full serving daily of vegetables and fruits. These vitamin rich foods will also support your immune system. In addition to overeating, this time of year it’s easy to pack on extra pounds by general inactivity. The key is to keep up with your normal exercise routine or make adjustments if you can’t workout or take walks outside. No matter how cold it is outside, there are plenty of exercises you can do inside your home. Check out these great at-home workout for women and men.

 

Cough or Sneeze in the Crook of your ElbowAdelante Live - Sneeze into elbow

Avoid coughing or sneezing directly in your hands. Please remember you’ll be shaking hands with people, touching products and premiums and also potentially samples of food or drinks. When you feel a sneeze coming on, turn away from people and sneeze in your elbow. Also make sure you have tissues readily available and use that hand sanitizer!

 

Feel the Sniffles Coming On? Rest!

Don’t you love it when someone tells you they’re feeling sick, then you see photos on Facebook of them partying? If you start to feel that little tickle in your throat – listen to your body. Go to bed. Don’t drink alcohol. Stay warm and inside (if you can).  Consider vitamin C or zinc to stave off or lessen the duration of a cold.

 

Already Sick or Just Got Over a Cold? CLEAN!

If you are sick or have just recovered, make sure you clean the hard surfaces of your house and don’t forget to clean your keyboard and cell phone. Those are items that you constantly touch and often forget to clean. Use an antibacterial all purpose cleaner to wipe down remotes, knobs, doors and other handles around your house and car. This helps you from spreading it to other family members and from making yourself sick again! Here are additional tips on what to clean during/after an illness.

 

We know its cold outside but do us and yourself a favor and take care. There are already fewer promos in the winter season (particularly in the colder climates) than in the summer so it’s harder for promotional talent to get booked this time of year. Therefore it’s really important to stay health so you can jump on those opportunities.   Also use over the counter medicines to combat your symptoms and be very careful before calling out because you are ‘sick’. We don’t want you to get others sick by any means, but there is a huge difference between needing a cough drop and having the flu.

Happy promoting and stay healthy!

Janice Rodriguez is the President and Agency Director of Adelante Live. Please follow her on Twitter @jvrodrig1029, Facebook or  Google+. You can view her full bio here. She just got over a cold that knocked her out for a week- so she knows what she’s talking about (although a little too late).

Have What it Takes?

Do you have the qualities needed to be a successful brand ambassador?

Are you:

  • Outgoing?
  • Able to build a natural rapport with others?
  • A natural ‘salesperson’?
  • Reliable and hardworking?
  • Tech savvy with home internet access, a cell phone and reliable transportation?

If you answered YES to all of the above, we would love to hear from you!

Click here for more information and to get started.

Check out the Talent Spotlights on the right to learn more about our top talent!

 

 

Adelante Live Inc.

Working with ALI

Experiential marketing is part of a multi-billion industry that is responsible for creating an Adelante Live Inc. Events and Promotionsexperience where the result is an emotional connection to a person, brand, product or idea. The industry needs dedicated product ambassadors to represent their brand and create those necessary connections with consumers.

Types of Experiential Marketing Activations:

  • On Premise Beer, Wine and Spirits Promotions
  • Off Premise Beer, Wine and Spirits Promotions
  • Sport Event Sponsorship Activations
  • Fairs and Festival Sponsorship Activations
  • Street Teams and Guerilla Marketing
  • Retail Promotions and Demonstrations
  • Tradeshows and Conferences
  • VIP and Special Events
  • Charity Events

 

Types of Event Staffing Positions:

We provide a variety of talent to represent some of the world’s best known brands.

Brand Ambassadors

Brand Ambassadors (BA’s) are the face of the brand and are responsible for distributing samples/premiums, delivering the brand message, generating leads, and interacting with consumers. BA’s have strong customer service and sales skills and truly act as a brand advocate.

Beer, Wine and Spirits Brand Ambassadors

Would you like to represent beer, wine and spirits brands for on and off premise promotions?  We are always looking for outgoing and professional talent that can promote and drive trial and sales of internationally known brands at liquor and grocery stores as well as in the nightlife environment.

Promotion/Event Managers

Promotion and event managers have hands-on promotions experience in addition to high-level managerial and communication skills. Your job as a manager is to lead and motivate the promo team, act as a project manager, communicate with the client and agency and interact with venue management. You must meet challenges head on and do what it takes to achieve program goals. You are a critical part of the success of the event.

Street Team Talent

Street team talent are in one word – fearless! You must be energetic, fit and able to approach strangers on the street level to distribute flyers, pass out samples or hold signs for a grand opening, major sale, or to drive traffic to the promotion footprint stationed nearby. As a street team promoter, you make an instant impact consumers walking or driving by the area.

Tradeshow Talent

Almost every industry from industrial supplies to pharmaceuticals has multiple tradeshows and conferences throughout the year as a forum for sales and industry related education. Adelante Live, Inc. needs tradeshow booth hostesses, narrators, crowd gatherers, and sales specialists to represent companies and brands in the tradeshow environment. Previous experience in a professional work environment and sales skills will make you an asset to a company looking for a tradeshow representative.

Retail Demonstrators

In-store retail demonstrators work inside big box retailers and liquor, convenience or grocery stores to promote major consumer brands at the point of purchase. Demo talent act as the brands’ live salespeople and are able to educate consumers while encouraging product purchase. If you are an outgoing self-starter who can work independently, you can be a successful demonstrator.

Mobile Tour Managers and Staff

Mobile tour managers and staff are contracted to go on “tour” to various stops across a specific region or even nationwide promoting the brand. Do you have additional driving certifications such as CDLs? Are you ok with not having the creature comforts of home?  Do you love to travel to new places (but spend so much time working you don’t really get to see anything)? Working on a mobile tour is hard work but it definitely gives you a different perspective of the experiential marketing industry and is a great resume builder.

Event Production Staff

Event production staff works the setup, maintenance and tear down of an event. Do you have special technical skills in lighting or sound? Or you a strong guy who can work as labor help for tent set up or to load and unload premiums from a truck? We are always looking for professional talent who can work independently and as a team to provide these crucial event services.

Performance/Interactive Talent

Are you a dancer, body painter, musician or juggler? If you are or have any other special performance talent, you can be hired by our clients to provide entertainment at their next event or promotion. Interactive talent engages consumers and brings the brand to life through a unique performance.

Hairstylists/Makeup Artists

The beauty and cosmetics industry was responsible for close to $37 billion dollars in sales in 2011. If you are an experienced and professional hairstylist, makeup artist or licensed cosmetologists or esthetician, we want you to represent top skincare, hair care, or cosmetic brand at upcoming events. You may be hired to give consumers mini-makeovers or facials onsite or act as a brand representative by educating consumers on the best beauty products for their particular needs.

Bilingual/Multilingual Talent

In today’s international economy, it is critical for brands to develop multicultural promotional programs and to have product representatives who can speak the native language. If you speak another language fluently, you will have access to additional opportunities. We have previously booked talent who fluently speak such languages as Spanish, Portuguese, Italian, French, Russian, Polish, Japanese and Mandarin, just to name a few.

LGBT Talent

An often overlooked segment for many brands is the LGBT market. The buying power of the LGBT community is said to be well over $790 billion. Brand are always looking for  ambassadors who identify as LGBT or gay friendly and have experience working at LGBT events and nightlife venues.

Spokesmodels/Emcees

Event spokesmodels act as the face and voice of your brand. Do you have professional acting, ear prompter or comedy experience or training?  Professional speakers with acting and performance experience that deliver the brand message at live events, promotions or tradeshows are always in high demand.

Event Staffing

EVENT STAFFING
Hire us to recruit, schedule and train talent who meet the demographic and psychographic casting requirements of your event and brand. Use Adelante Live Inc. to provide the following types of promotional talent:

Brand Ambassadors (BA’s) are the face of the brand and are responsible for distributing samples/premiums, delivering the brand message, generating leads, and interacting with consumers. BA’s have strong customer service and sales skills and truly act as a brand advocate. We have a loyal and extensive database of male and female talent in every market nationwide who have multiple years’ experience as Brand Ambassadors. As a valued client, you, too, will have access to this network!
A key strength of Adelante Live is pairing brands with the right talent. We provide Brand Ambassadors who specialize in on premise (bars, nightclubs) and off premise (liquor stores, grocery stores) promotions for beer, wine and spirits brands. We represent a wide variety of talent that can represent your unique brand. Our team is well-trained on the execution parameters of each event ensuring that the brand message is delivered while adhering to all related regulations. Let us help you find the right fit for your brand.
The management of an event is just as important as finding the right talent to promote your brand. Promotion and event managers have hands-on promotions experience in addition to high-level managerial and communication skills. They will lead and motivate the promo team to work as a cohesive unit to achieve program goals. Managers are also responsible for all event reporting so you have accurate information to measure the success of your event. Our managers are professional and will interact with venue management and client representatives to meet challenges head on and execute a successful event.
Street team talent are brand ambassadors who literally work on the street level and flyer, pass out samples or hold signs for a grand opening, major sale, or to drive traffic to the promotion footprint stationed nearby. Let our street teams make an instant impact to passersby both on foot and in cars.
An industry tradeshow can be a major opportunity for any business – as long as you draw the right attention to your booth! Tradeshow booth hostesses, narrators, crowd gatherers, and sales specialists represent your company and brand inside the tradeshow environment. Our tradeshow talent will communicate the brand message to tradeshow attendees and can also act as lead generators and assistants to your company’s onsite sales representatives.
In-store retail demonstrators work inside big box retailers and liquor, convenience or grocery stores to promote major consumer brands at the point of purchase. Demo talent act as the brands’ live salespeople and are able to educate consumers while encouraging product purchase. We’ve seen a sales lift as high as 5000% when an Adelante Live representatives executed an in-store demonstration!
Mobile tour managers and staff are contracted to go on “tour” to various stops across a specific region or the entire country promoting the brand. Often times when the mobile tour executes at an event stop, there is also a need to hire additional locally-based brand ambassadors to assist with the event. We can supply the necessary staff to travel with the tour and also hire local talent in each market to execute your event activation.
Event production staff works the setup, maintenance and tear down of an event. Trust us to provide your event set up staff so your onsite representative can focus on other important logistical and client service issues. Whether you need staff with technical skills in lighting and sound or you just need labor help for tent set up or to load and unload premiums from a truck, we can provide this type of talent to make the event day run smoothly.
The beauty and cosmetics industry was responsible for close to $37 billion dollars in sales in 2011. This means that promotions and events for every day store brands to luxurious department store labels are on the rise. Use our network of experienced and professional hairstylists, make up artists and licensed cosmetologists and estheticians to represent your skincare, haircare, or cosmetic brand at an upcoming event. Give your consumers mini-makeovers or facials on site! With professional guidance , truly educate the consumer on the best products for their specific needs.
In today’s international economy, it is critical for brands to develop multicultural promotional programs. Luckily, we are here to meet your staffing needs with brand ambassadors who are able to communicate to consumers in more than one language. We represents talent of multiple cultures and nationalities who can speak a variety of languages. We have talent who fluently speak such languages as Spanish, Portuguese, Italian, French, Russian, Polish, and Mandarin, just to name a few.

An often overlooked segment for many brands is the LGBT market. The buying power of the LGBT community is said to be well over $790 billion. We have a variety of brand ambassadors who identify as LGBT or gay friendly, and have experience working at LGBT events and nightlife venues.

Event spokesmodels act as the face and voice of your brand. Use our highly trained professional speakers with acting/performance experience to deliver your message at your next live event, promotion, or tradeshow. Spokesmodels can be very effective in engaging a crowd and driving traffic to your event.

Finding the right talent to deliver your message and staff your event is a crucial part of an experiential marketing campaign.