About Us

Headquartered in Tampa FL, Adelante Live (ALI) is a full-service experiential marketing and promotional staffing agency that brings everything to the table to guarantee the success of live, in-person client events nationwide.

Started as a small business in 2004 by CEO Janice Rodriguez, ALI has since grown into a powerhouse of talent and expertise that’s ready to help you accelerate your marketing goals, and revolutionize how you connect with your consumers.

The secret to ALI’s success is people. Our in-house team of talent coordinators, account managers, and onsite accounting not only keep the machine running on a daily basis, but make the office a fun place to work as well. And the army of professional talent we recruit as brand ambassadors and specialists, from both major metro and small town markets nationwide, are second to none.

About the CEO

Janice V Rodriguez

Janice Rodriguez has grown Adelante Live, Inc. into a premier experiential marketing and promotional talent company with clients throughout the United States.

The company’s work ethic is founded on Janice’s career in the advertising and modeling industries where unparalleled client service was the absolute standard. Adelante Live, Inc.’s targeted marketing strategies consistently succeed by combining this core principle with top talent.

Since reputation is everything when it comes to representing products and brands, honesty and integrity have earned Adelante Live, Inc. the respect of clients and industry professionals.

Janice started her career in the Chicago advertising industry. After working in the sales promotion field, she directed her talents to becoming a commercial print agent at Aria Model and Talent which later merged with world-renowned Ford Models. During her tenure at Ford, Janice successfully ran their commercial print department where she booked models for national print campaigns and public relations events while coordinating with photographers, studios and advertising agencies.

By 2004 it was time to lay the groundwork to develop her agency. After leaving Ford Models, Janice began freelancing in the event marketing industry as a brand ambassador, a spokesmodel and a field marketing manager to learn every aspect of the business.

Combined with her years of experience in the modeling industry and her knowledge of promotional talent, Janice crafted a business plan for an agency that would focus on developing, executing and managing live marketing programs by leveraging forward-thinking software.

From an Indiana University honors graduate with a bachelor’s degree in business administration and  a concentration in marketing to the recipient of the Tampa Bay Business Journal’s Up and Comer Award, Janice Rodriguez now leads a marketing juggernaut heading into its eleventh year in business.

Adelante Live, Inc. has remained an industry forerunner by integrating mobile technology and customized applications to plan and develop experiential marketing programs and facilitate field operations. By offering consulting services to companies at both the local and global levels, any organization can receive the promotional advantage of strategies beyond traditional marketing to keep their brands and products in the public consciousness.

Reach out today to find out how ALI can take your marketing to the next level with unprecedented ROI and one of a kind experiences for your customers.

Janice Rodriguez Adelante Live President

We’re proud of the talent we represent and energized by the positive talent feedback we continue to receive from our clients promotion after promotion!​

Are you:

  • Outgoing?
  • Able to build a natural rapport with others?
  • A natural ‘salesperson’?
  • Reliable and hardworking?
  • Tech savvy with home internet access, a cell phone and reliable transportation?

Answer YES to all of the above? We would love to hear from you!

Experiential marketing is an industry that is responsible for creating an experience where the result is an emotional connection to a person, brand, product or idea. The industry needs dedicated product ambassadors to represent their brand and create those necessary connections with consumers.

The industry needs dedicated product ambassadors to represent their brand and create those necessary connections with consumers.​


Ready to be an Adelante Live promotional talent?

After the budgets are approved, the plans completed and the footprint is set up, the success of an event or promotion comes down to the execution. This is where Adelante Live’s team of promotional talent makes the biggest impact. The industry is fun and exciting but it is also serious business. If you are reliable and can work independently as well as with a team and really enjoy being with the people- we’d love to hear from you. Take a moment to review some of our most frequently asked questions about the industry and about becoming an Adelante Live representative

Experiential marketing can be defined in many ways. It gives customers an opportunity to engage and interact with brands, products, and services in sensory ways that help people connect to a brand and make intelligent and informed purchasing decisions. It’s the difference between telling people about features of a product or service and letting them experience the benefits for themselves. As a promotional talent you are ultimately responsible for creating the experience for consumers. Your job as a brand ambassador is very important as a consumer can walk away from the interaction with or without a positive experience and feeling about the particular brand or service you are promoting.

Adelante Live, Inc. is a forward thinking experiential marketing and promotional talent agency that designs and executes live events, promotions and tradeshows. We work on a variety of exciting projects that need professional and motivated talent. We have developed the A·Live Agenda®, our online scheduling interface, which makes applying and confirming promotional projects easy and user friendly. As a talent, you also have access to payment information and your job history online so you can track your project status from beginning to end. We are fun, friendly and easy to work with!

Each event and promotion has their specific activation instructions and goals. You may be responsible for lead generation, conducting surveys, sampling, playing games with consumers, demonstrating a product or any other type of consumer interaction. Although the specifics of each promotion vary, brand ambassadors are always responsible for positively representing the brand and for giving the consumer a positive promotional experience. You must be a people person and able to work independently and as a team to reach the goals of the promotion.

Events and promotions take place at a variety of places such as bars, nightclubs, theaters, malls, parking lots, amusement parks, lakefronts, boardwalks, gas stations, truck stops, rest stations, parks, (hopefully you get the idea!). Promotions can and do happen anywhere! There are various types of promotions including in store demonstrations, samplings, tradeshows, events, and sponsorship activations at festivals or concerts – just to name a few. Every promotion has their own specific talent needs and the requirements and duties of the brand ambassadors will vary. Adelante Live is always looking for reliable, personable, and customer service oriented individuals to join their team.

Depending on the promotion, you may be expected to provide your own materials. The A-Live Agenda will always state what a talent must provide. For example, the posting will always state what is the required wardrobe for the promotion. Also for some retail demos, talent must provide their own small table, tablecloth or ice bucket. The great thing about our booking platform is that you as a talent know the requirements up front and can decide whether or not to apply for the promotion. You will learn over time however that certain items are standard for the industry and being able to provide those will increase your promotional bookings.

As an independently contracted promotional representative, you are managing your own schedule and projects. As such, the following items are essential: computer, internet and email access, a working cell phone with voice mail and text capabilities, a calendar, required wardrobe basics, and a working car (unless there is reliable public transportation in your area). We also highly recommend a smart phone (so you can use the A·Live Agenda mobile site), digital camera, and a scanner and printer at home. Having access to these items and having strong computer skills will qualify you for additional promotional opportunities.

Brand ambassadors are natural extroverts who are extremely outgoing and personable. They love working with people of all ages and can build a rapport with anyone. Also, a successful brand ambassador will be a motivated self-starter who can work both by themselves and with a team. Talent must be reliable, arrive on site 15 minutes early so they are ready to start work immediately at the event start time. They are willing to wear multiple hats and chip in wherever is needed. A conservative and neat appearance is a must so talent with extreme hair colors, visible tattoos or piercings are not usually eligible to work with a majority of the brands we work with. Brand ambassadors are approachable and engaging.

Absolutely. Many promotional events happen on the weekend and in the evenings, especially retail demonstrations and beer, wine and spirits promotions. Please keep in mind that you may not qualify for every particular promotion but that you will have access to apply to promotions for which you are available.

If you haven’t already, you must create an online profile on the A·Live Agenda® which acts as your resume for our clients to see. The registration process also allows you to complete necessary documents online and gives you additional information on what you need to do before you can apply for promotional projects with ALI. Please make sure you have a nice photo of yourself ready to upload (must be .jpg format and less than 500kb), and an electronic copy of your resume handy so you can copy/paste your experience into our format. You will have the ability to enter your job history so you can highlight relevant experience in customer service, retail, sales or another type of career in the case you do not have previous promotions experience. We are willing to work with new talent as long as they have the skill set necessary t0 be successful in this industry.

The A·Live Agenda is the proprietary online platform that our talent uses to register, apply, and confirm independently contracted promotional opportunities offered by Adelante Live, Inc. Once you complete the registration process, you will have access to the the A·Live Agenda. You will then be able to log in 24/7 under TALENT LOGIN at www.adelantelive.com. The Agenda includes your event history, profile, and all payment related information. You will use the Agenda as your first place to find answers to your questions regarding our promotional opportunities. We also encourage all talent to be extremely organized and keep their own calendar with detailed information.

As an independent contractor and not an employee, you are self employed and have the ability to select which projects to work. Since there is no set schedule, you must be in charge of your own calendar. Below are some tips that will help you become a successful independently contracted promotional representative.

1. Get organized! You must have a calendar- and most importantly use it! The A·Live Agenda®, will allow you to see available jobs and apply online, but you should also keep track in your own calendar of jobs you’ve applied for and especially jobs you are booked for.

2. Call us back IMMEDIATELY after we leave you a voicemail- it is important and timely if we are calling you instead of emailing. If you are on a job, make sure you check your cell when on break (and ONLY when you are on a break.) Also, when you do call back- always have a pen and paper ready as well as your planner/Smartphone/I phone calendar etc. so you can check availability.

3. NEVER accept a job without first looking at your calendar and confirming you are available. Do NOT double book yourself.

4. NEVER, NEVER cancel a booking for any reason whatsoever. Everyone is depending on you to execute the promotion. Canceling a job will result in huge fines and/or deletion from the agency.

5. NEVER, NEVER be late for any job. We hate hearing bad news about models from the client or on site manager. If you are late- be prepared for financial consequences (i.e. time docked from check or other penalties.) You MUST check in- in person- with the on site contact at least 15 minutes prior to the event start time you are given. Please pay attention to the event details as they may require that you arrive earlier. Each job has different details/requirements.

6. Please check the A·Live Agenda®, to check all final event details. Never make assumptions. If you are unclear on anything- call your agent.

7. Remember to remain professional on jobs at ALL TIMES. You are never to participate in discussions regarding sex/sexuality, relationships, religion, politics, or other ‘hot’ topics. This also goes for discussing any financial details about a job (hourly rate etc).

8. After the event, make sure to turn in any reports, timesheets, etc. as soon as possible. There are consequences for turning required materials in late.

9. Make sure your profile on the A·Live Agenda®, is up to date with recent photos and your most up to date experience. Most clients are choosing talent based only their profile. Your photos must accurately represent what you look currently look like.