In order to submit your profile for independently contracted promotional opportunities, you must have an online résumé entered into our system. Our system is searchable by our office team so we can match talent with specific skills or experience to our clients’ events. Although we do not allow you to upload your current résumé into your profile, you can copy and paste its content into our system.
This is where you list your education (high school through advanced degrees).
List special skills and professional certifications such as licenses or skills like CPR.
List foreign languages spoken (conversational through advanced).
Post your promotional marketing experience in: Tradeshows, Liquor/Beer, Outdoor, In-Store, Street Team, Mobile, Promo Management, Costume Character, Hair/Makeup, etc.
Enter professional experience (not promotion or event related) in retail stores, bars, restaurants, customer service, day care, camps, coaching/referee, beauty, etc.
Do you have any experience as an entertainer? This is where you list professional experience as an actor/actress, comedian, dancer, DJ, face painter, juggler, balloon artist, magician, singer, etc.
Have you ever modeled professionally? This is where you list professional modeling experience as a bikini model, car show model, fit model, hair show model, lingerie model, print model, runway model, etc.
We get client requests for talent with dance or sports backgrounds. Please list your dance style experience and sports played (beginner through professional) here.
List instruments played (beginner through advanced levels).
In this section, enter certain equipment that you may own and need to provide for a demonstration or promotion.
Tips for Improving Your Online Talent Profile
12/2014 – 12/2015 | Chase Bank Branches Various FL
Managed street team promotions for several Florida markets. Responsible for training and supervising staff and all event recap reports.
10/2010 – 10/2011 | Various Bars, Nightclubs, and Restaurants Orlando, Tampa Bay and Southwest Florida
As a product representative, I was responsible for scheduling and executing on-premise promotions and venue staff training.
|Schick Quattro Shave your Legs Tour
10/2012 – 05/2013 | Across the US USA
Assistant tour manager for nationwide tour. Responsible for driving vehicle and vehicle maintenance, managing brand ambassadors, event recaps and working with retail locations to set up events.
Janice Rodriguez is the President and Agency Director of Adelante Live Inc. and is looking forward to seeing updated talent profiles! Please follow her on Twitter @jvrodrig1029 or on Google+. You can view her full bio here.
Off premise promotions are wine, spirit or beer promotions that happen at retail locations such as grocery stores, liquor stores or big box retailers. The term off premise literally means that the product purchased will be consumed off of the premises such as at home.
According to recent numbers, 53% of total U.S beverage alcohol dollar sales take place in the off premise environment meaning 47% happen on premise (bars, nightclubs, restaurants etc.).
As brands continue to try to increase market share and grab consumers’ attention at the point of sale, in store promotions and samplings have increased. As a promotional talent, you will be responsible for being the “face of the brand” and educate consumers on the benefits of the brand you are representing.
In order to be a successful off premise brand ambassador, you must have the following 6 items.
1) Table and Black Table Cloth
The sampling table cannot be too big because of the size of the store and where you may be placed. The ideal size is rectangular (not square) and 48″ wide x 28″ high x 20″ deep . I highly recommend the Cosco brand version that can be found at Walmart or online at multiple stores. It’s lightweight, fits in the back seat of your car and easy to assemble.
This table looks 1000% times better with a black table cloth. A black table cloth makes any table look better and hides spills. Find a black table cloth for the table above here.
2) Non Branded Ice Bucket
If you are required to put bottles on ice or need to provide clean ice for a cocktail or liquor sample, you’ll need a non-branded (plain/no logos) ice bucket for your table unless one is being provided for you. If you are sampling a cocktail or liquor that can be poured on the rocks, make sure you also have a pair of tongs so no hands are touching the ice. Check out a few options that are under $25 here.
3) Sampling Cups
Promotional talent are expected to provide their own sample cups. Cups shouldn’t be any larger than 3 oz and most samples you pour should be closer to 1 oz. However you may need the larger cup for a sparkling wine, beer or cocktail with ice. If you aren’t provided with branded cups these are nice cups to consider. Stick with clear plastic, no paper and no colors.
4) Bottle opener/Corkscrew
When you are a promoting a brand in a retail environment, you are always a guest in their store. So it’s important that you bring everything you need including your own wine and beer bottle opener as to not be too demanding of the store staff. This is a great 2 in 1 opener that should be part of your off premise promo kit.
5) Brand Information
You must review all brand information in advance. This may be brand sell sheets, a training manual provided by the client or your agency or a website. It is very important that you know the brand history and tasting notes for the product you are sampling. Also remember if you do not know the answer to a consumer question, never make up an answer. Kindly say you are unsure but that you are willing to find out. If you can consult the training manual or website, great. Otherwise please let your agency know so they can inform you of the answer so you will know for the next time. Make sure you know:
6) Clear directions on Execution/Recap
Please follow your agency’s directions carefully. There may be specific check in processes, photo instructions or recap instructions. Contact your agency if you have any questions before you arrive at the location. Please note when executing on behalf of one of Adelante Live’s clients, you may have submit your recap online, on paper or a combination of both. Also if you have any issues or questions on site, it is best to contact your agency as well as quickly as possible.
Remember, in the off premise environment your number one goal is to SELL!! Make sure you are up to date on the specials or sales the stores may be running on your brand. Also it’s an absolute must to have product handy so you can give one to the consumer right after they sample. Follow these steps and have these items on hand and you will be on your way to being a successful (and busy) off premise brand ambassador!
Find Quicklinks to Recommended Products Below:
Janice Rodriguez is the President and Agency Director of Adelante Live Inc. and is excited to book awesome talent on our upcoming off premise demos! Please follow her on Twitter @jvrodrig1029 or on Google+. You can view her full bio here.
All of the experts have weighed in on what marketing trends will drive the industry in 2016. We’ve gone through the lists and picked the top trends that keep showing up again and again. Do you agree that these will make an impact in 2016?
Janice Rodriguez is the President and Agency Director of Adelante Live Inc. and is excited to see if these 2016 trends really stick! Please follow her on Twitter @jvrodrig1029 or on Google+. You can view her full bio here.
This past January, we started the official celebration of our 10th year in business as an experiential marketing agency. What an amazing journey it has been since we first opened our doors in November of 2004. We so graciously thank our clients, talent and industry colleagues for the trust they have placed in us. They’ve all played a crucial role in our success. We look back gratefully at all we’ve accomplished in 2015 and are looking forward to an amazing 2016.
Here are a few highlights of the past year:
As we look forward to an exciting 2016, I want to personally say thank you to my fellow Adelante HQ teammates who work so hard throughout the year to deliver amazing client service. To our clients, talent and industry colleagues, I thank you for your support and dedication. We’re so grateful to have a successful 10 year track record in this dynamic event marketing industry and we recognize that we couldn’t have done it alone.
Best wishes for a happy, safe and successful 2016!
Janice Rodriguez is the President and Agency Director of Adelante Live Inc. and is excited to see what 2016 has in store! Please follow her on Twitter @jvrodrig1029 or on Google+. You can view her full bio here.
We’re excited to announce that for the first time, Adelante Live Inc. has made the Tampa
Bay Business Journal’s (TBBJ) list of top companies in the Tampa Bay area in two categories.
The List of Tampa Bay Advertising and Marketing Firms is ranked by number of employees in relation to local capitalized billings. Adelante Live was ranked 53 in this category.
TBBJ also has a list of Top Tampa Bay Women Owned Businesses ranked by revenue.
We’re happy to be 85th on this list alongside many prestigious women-owned Tampa Bay companies.
We’re really proud that our boutique agency has been recognized by TBBJ in both categories and look forward to further increasing our presence in the Tampa Bay market.
Janice Rodriguez is the President and Agency Director of Adelante Live Inc. and is happy to be celebrating her 10th year in business and first time appearance on the TBBJ lists. Please follow her on Twitter @jvrodrig1029 or on Google+. You can view her full bio here.
The hot weather is here…(in Florida it’s been hot since February) and that means tons of outdoor promos and events. Follow these tips to keep your energy up and a smile on your face!
Take it easy the night before a summer outdoor promotion. It’s not the time to stay out late and have one too many the night before your event. Hangovers and direct sunlight do not mix! Get a good night’s sleep so you can wake up early and refreshed to get to your event on time and ready to promote.
Tip #2: Stay Hydrated
Bring a refillable water bottle and take small drinks often throughout the day. Of course ask your team lead if you can refill the water (don’t just leave footprint) if water isn’t provided for you. Avoid caffeine and alcohol (you know you can’t drink when working an event – right?!).
Tip #3: Eat Light Meals
For all promoters working at festivals- avoid the deep fried Oreos! It will only weigh you down. Heavy, fried foods and too much sugar do not go well when working in the sun or in high temperatures. Eat a light, healthy breakfast and bring high energy snacks with you for your breaks such as fresh fruit or a granola bar. For lunch, try your best to find something light and eat smaller portions. And in case you were wondering, philly cheesteak and chili fries are not light and healthy!
Tip #4: Wear Cotton and Hats, Sunglasses (if allowed)
Follow uniform guidelines but have summer weight fabric options. Wear cotton and other breathable fabrics instead of synthetics. It will make a huge difference. If the client allows you to wear shorts- don’t take advantage. Ladies: NO short shorts- wear knee length shorts only. Remember you are working so your shorts need to be consumer appropriate. Follow uniform guidelines but ask if hats and/or sunglasses are allowed. Make sure any cap/hat you have is non branded – think plain black baseball cap – not a huge sun visor or beach hat. A non branded cap is more likely to be allowed if it’s not provided for you.
Tip #5: Always Wear Sunscreen and Reapply
According to the American Academy of Dermatology, you should follow the rules below when applying sunscreen.
So make sure you apply your first layer of sunscreen BEFORE you arrive to the event and remember to bring it with you so you can reapply throughout the day. Even if you are working under a tent, you still have to walk to and from your transportation or you may have to work out in the crowd. Be prepared for any scenario!
Tip #6: If You Can’t Take the Heat…
Well you know how the rest goes. The heat isn’t for everyone. If you know you are heat averse or can’t work in the sun for whatever reason, don’t sign up to be a promoter at an outdoor event. You should know by now that events and promos are on rain or shine so you have to be flexible and be willing to work in any capacity at an outdoor event. Read the event description carefully and ask questions before confirming your availability to work.
It’s hard to believe that 10 years ago I started Adelante Live. At the time, I had left the modeling industry where I had been working for several years as a commercial print agent and I was working as a field manager and product specialist. I began providing staff for various events and promotions and decided to turn it into a full service business. Ten years later, we’re still growing and excited to see what the future brings.
I’ve seen a lot of changes in the past ten years in the experiential marketing industry. But even today, the same basic concept holds true- a consumer’s experience with the brand influences their feelings about the brand and therefore their likelihood of purchase. For us, the most important and influential part of that experience is the brand ambassador. A brand ambassador who educates the consumer on the product and creates excitement for the brand and promotion makes the real difference in that consumer interaction. Brands rely on brand ambassadors to introduce their products and services to consumers in the retail environment, at festivals, in restaurants, in grocery stores, and now even in their own homes. Something as simple as being handed a free sample or coupon by a smiling, happy brand ambassador has turned potential customers into lifelong brand advocates. The face to face interaction between the brand and consumer is still the core of what we do.
So what has changed over the past 10 years?
Use of Technology: I remember when we filled out lead cards and surveys on paper! From handheld devices and tablets, to interactive games to virtual-reality activations at events, technology has been the big game changer for this industry. Experiential marketers embrace it, promote it and are constantly trying to find cool ways interact with their consumers, which means embracing the latest technological trends.
Growth of Smartphones: Cell phones and cell phone plans have come such a long way since 2005. I distinctly remember talent couldn’t receive text messages because of the price per text or some people who still didn’t have a cell phone. Today 90% of adults have a cell phone and 58% of adults have a smartphone. These smartphones have the best cameras, email capabilities, calendars, and apps so that talent in the field can stay organized and consumers can interact with brands directly from their phone. In order to stay current, mobile version of our web platform so that talent can easily submit their availability, confirm or look for their event details quickly at a glance. Making sure that everything is smartphone compatible and optimized has been a huge change in our industry.
Explosion of Social Media: Back in 2005 the hot social media platform was MySpace. But brands and businesses weren’t really using it to connect with their consumers. Today MySpace has totally changed directions into the entertainment arena and the big players are Instagram, Facebook and Twitter. You can also add Pinterest, Tumbler and LinkedIn to this list and you can see the need for brands to connect with their consumers across all of these social media platforms. Experiential marketing has become one of the tools for expanding brand social networks. So many activations today have a specialized hashtag or interaction that allows consumers to post a photo directly to their social media page and like the brand on Facebook. Brand ambassadors are so social media savvy that brands are requesting more often to use the ambassadors’ networks to continue the promotion before during and after the event execution. As a company we use social media today to keep in touch with our clients and talent, to recruit in new markets and also to continue to promote and support our clients’ events and promotions.
Online Presence: Where would we be today is a business without our web platform the A-live Apex? We invested heavily in the early years in a proprietary online platform that could bring together our talent, clients and our internal scheduling capabilities to one place in order to provide the best service to both our talent and our clients. We’ve built on the system over the past 10 years to continue to stay current with our clients’ needs such as adding reporting capabilities as well as an online order form. In today’s fast-paced world, it is necessary to be able to communicate with everyone in the most quick and efficient manner as possible. Our online platform has allowed us to do that as well as has allowed us to grow significantly. I consider it to be one of the most important pieces of our company and we’re proud of what we can offer because of the A-live Apex platform.
Online marketing today has significantly expanded and experiential marketing is tied into that in many ways. Typically at promotions or events, there is an online component or a call to action that drives consumers back to a specific promotional website address or contest that happens online. Experiential marketing ties together the online marketing tactics for the brand with the real world experience that events and promotions provide. It’s really exciting to see where online marketing is going and the creative ways markers will continue to try to connect these two worlds through experiential.
I could not have done this without the help of multiple people throughout the years. From the introductions that have been made on my behalf which led to clients to talent saying a good word about what we do and helping to promote and represent our company in the best light, we are so thankful. To our team of advisers and vendors that helped us build and expand our business over the years, all of them helped make us what we are today. And for that, I am forever grateful.
To my employees over the years and today, especially to Jon Drago and Kristen Brown, I can’t thank them enough for their hard work and support. Kristen has been with us for six years and Jon for three years and that long-term dedication really makes a difference in a small business. We set goals, we made plans to achieve them and we were successful. They offer the best client service and are always looking out for the interests of the business while being creative and offering ways to improve so we continue to stay competitive.
We’ve been lucky to have so many long-term clients we’ve worked with since 2005. I believe that’s a testament to the quality of service we provide. I believe in long-term relationships that grow and evolve and I’m happy that we’ve been able to see our clients businesses also grow. We’ve worked on multiple EX award winning programs and other programs you may not have heard about but made a big impact in their communities. We’re proud to have played a part in so many successful marketing programs.
I need to thank the talent that we have worked with over the past 10 years. We are excited that this industry has grown so much and has been able to provide opportunities for these dynamic and personable people to represent the world’s greatest brands. Promotions and events need outgoing people with excellent communication skills to go out into the field to meet consumers and be the face of the brands they represent. What our talent does is special and important to us, our clients and the brands. Thank you again.
The most important thing I’ve learned in the past 10 years is that you can’t do it alone. You need a strong support team around you to be a successful small business owner. I have had the guidance and support of so many people over the years and I couldn’t be more grateful for their time and attention. Their advice helped me grow both the business and as a person. I’d also like to thank my friends and family who sometimes went to the back burner while I dealt with the business or a huge project. They always understood as they saw my vision for this company. I appreciate their love and support through the years and respect them so much for their encouragement and understanding.
Here’s to the next 10 years…
As Hispanic Heritage Month comes to an end on October 15th, it’s a great time to explore this very dynamic consumer market. Hispanics are becoming more and more visible in the eyes of companies—with a presence of more than 54 million in the U.S. and buying power of $1.2 trillion.
As brands continue to develop marketing programs to appeal to this market, it’s important that they keep a few things in mind.
Spanish Language Isn’t Everything but It’s Important
According to Experian Marketing Services, three-quarters of Hispanic adults prefer to speak at least some Spanish. However when we look at Hispanics by generation, those born outside the U.S. favor speaking Spanish by a wide margin compared to second-generation Hispanics who prefer to speak either all or mostly in English. This may be the reason why we’re seeing major brands such as Tecate and Dr. Pepper use Spanglish, a mix of English and Spanish, in their ads to appeal to both generations of the Hispanic consumer. Although some look down upon this marketing trend as a ‘dumbing down’ of the Spanish language, if done correctly it can really impact a wider range of the Hispanic consumer market.
Spanish Isn’t a Universal Language
There are 27 Spanish-speaking countries with their own dialects, slang, cultures, customs and food. However many brands want to treat Hispanics as one homogeneous group. Latino bloggers and tweeters have a name for the phenomenon: “Hispandering.” Coca-Cola recently posted a Hispanic heritage tweet suggesting the best way to celebrate is by eating guacamole, a condiment that originated in Mexico and is not typical of all Spanish-speaking societies. Although it may seem more cost effective to reach a larger market it may be better to consider targeting Hispanic consumer groups based on their country of origin. The same wording in a print ad may mean something different to Dominicans than to Guatemalans. Most importantly – whatever you do- hire an experienced translator who has experience creating content for different groups of Spanish language speakers. You don’t want to be the subject of ridicule like the time the Republican National Committee put out a badly translated statement in Spanish about its Hispanic Heritage Month-themed video.
It takes a commitment to reach the Hispanic community, not just the four weeks of Hispanic heritage month. Hispanics are brand loyal and intend to engage heavily with the brands that they use and purchase for their family. So if this is your first foray into Hispanic marketing, please do not just stop on October 15th. Make a commitment to reach Hispanics in a real way where they work and play.
Summer officially starts on June 21st…so you still have a few days to get your ‘spring cleaning’ done. Take a moment now to ‘clean’ up your talent profile with your event staffing agencies so you can maximize your chance of being booked this summer.
1) Review Contact Information
Have you changed your phone number, address or any other pertinent information? Did you get married, divorced or change your name? Especially if you moved- agencies need to know what metro areas you can work in! Take a moment to update your contact info and payment related information.
2) Refresh Profile Photo
Now is the time to get the right photos on your profile. But at the minimum, make sure your photos LOOK like you. Did you cut your hair, change the color or changed your appearance in any way? Be honest- have you gained a few pounds and your photo is from 2007? We need to know what you look like TODAY.
3) Update Event Experience
In the ALI Agenda system, you have the ability to update your experience under event types such as demos or tradeshows. Although we don’t expect you to list every promo you’ve done in the past 5 years, you should make sure you have at least a few in each category. CLIENTS CAN ONLY SEE WHAT IS LISTED IN THIS SECTION. Meaning, we do not forward any other type of info such as resume or cover letter. So if you just finished managing a major cross country tour- take the time now to add it to your profile.
4) Gained a New Skill – Let Us Know!
Maybe you just finished a gig where you emceed or haven’t updated your profile since we’ve added new skill categories. We need to know what sports you can play, instruments you can play, languages you can speak and any other certifications or licenses you may have. This helps us match you with our clients’ promotions and events. If you don’t have it listed, you won’t be contacted and can lose out on a cool event!
Take these steps ASAP to clean and update your profile today and increase your chances of getting booked this summer.
Janice Rodriguez is the President and Agency Director of Adelante Live. Please follow her on Twitter @jvrodrig1029 or on Google+. You can view her full bio here. It may also be time for her to update her photo too (it’s been a while!).
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