With headquarters based in Tampa, Florida, Janice Rodriguez has grown Adelante Live, Inc. into a premier experiential marketing and promotional talent company with clients throughout the United States.

The company’s work ethic is founded on Janice’s career in the advertising and modeling industries where unparalleled client service was the absolute standard. Adelante Live, Inc.’s targeted marketing strategies consistently succeed by combining this core principle with top talent.

Since reputation is everything when it comes to representing products and brands, honesty and integrity have earned Adelante Live, Inc. the respect of clients and industry professionals.

Janice started her career in the Chicago advertising industry. After working in the sales promotion field, she directed her talents to becoming a commercial print agent at Aria Model and Talent which later merged with world-renowned Ford Models. During her tenure at Ford, Janice successfully ran their commercial print department where she booked models for national print campaigns and public relations events while coordinating with photographers, studios and advertising agencies.

By 2004 it was time to lay the groundwork to develop her agency. After leaving Ford Models, Janice began freelancing in the event marketing industry as a brand ambassador, a spokesmodel and a field marketing manager to learn every aspect of the business.

Combined with her years of experience in the modeling industry and her knowledge of promotional talent, Janice crafted a business plan for an agency that would focus on developing, executing and managing live marketing programs by leveraging forward-thinking software.

From an Indiana University honors graduate with a bachelor’s degree in business administration and  a concentration in marketing to the recipient of the Tampa Bay Business Journal’s Up and Comer Award, Janice Rodriguez now leads a marketing juggernaut heading into its eleventh year in business.

Adelante Live, Inc. has remained an industry forerunner by integrating mobile technology and customized applications to plan and develop experiential marketing programs and facilitate field operations. By offering consulting services to companies at both the local and global levels, any organization can receive the promotional advantage of strategies beyond traditional marketing to keep their brands and products in the public consciousness.


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