Makeup Dos and Don’ts for Your Profile Photos

Makeup Tips and Tricks to Use When Shooting A New Profile Pic

Now that you have the right wardrobe, you want make sure that you have the right makeup. Here are some easy to follow makeup guidelines that can either break or make the look.

*Remember that you want “natural-looking” makeup, but that doesn’t necessarily mean light makeup.

 

Face

Blog Make Up Face

  • Make sure that the foundation you’re using is the closest color match to your face, neck and chest area.
  • Liquid foundation is best. If you can use an oil-free matte formula, it looks the best in photographs. Avoid “sheer” aka BB cream or light coverage formulas and powder/compact foundations, which all don’t give the right amount of coverage.
  • Don’t be afraid to use a matte powder to set the look at the end and to do touch ups to keep from looking too shiny
  • No shimmer or glitter!!!

 

 

 

 

Eyes

 

  • Blog Make Up Eye.pngWax or pluck your eyebrows a few days before the shoot so that it’s not red or irritated the day of
  • Fill in your brows so there are no patchy spots and its dark, even in natural light
  • Wear a darker shade of mascara or false lashes to accent your eyes

 

 

 

Cheeks

 

  • Blog Make Up CheeksUse a blush color that is one shade darker than the color you normally wear and make sure that there is no distinct line of where the blush ends.

 

 

 

 

 

 

 

 

Lips

  • Blog Make Up PaletteUsing the chart, the color of the lips should be one shade darker than the best look in person. The lips should be shifted in the direction of darker red.
  • Also, lip gloss is often effective in making the lips fuller.

 

 

 

 

 

When in doubt and if you’re investing in professional photos, we highly recommend that you source a professional and experienced makeup artist

If you still don’t have the perfect wardrobe for your portfolio picture, check out our post here.

 

Lucy Fang smallLucy Fang started her career in the world of modeling in high school with commercial, print and runway work in Florida. After graduating with a B.A. in communications, she discovered the excitement of promotional modeling and worked with a variety of international brands. Her years of modeling give her a unique perspective of  the hair and make up needs for headshot and profile photos. 

6 Tips to Improve Your Adelante Live Talent Profile

In order to submit your profile for independently contracted promotional opportunities, you must have an online résumé entered into our system. Our system is searchable by our office team so we can match talent with specific skills or experience to our clients’ events. Although we do not allow you to upload your current résumé into your profile, you can copy and paste its content into our system.

  • Click the EXPERIENCE tab at the top and you will see the options listed below. Please note that the icons for each section are also at the top menu of the EXPERIENCE page so you can easily toggle through this section to enter your information.

Overview of Experience Sections

Education Education icon

This is where you list your education (high school through advanced degrees).

Skills iconSkills/Certifications

List special skills and professional certifications such as licenses or skills like CPR.

Language iconLanguages

List foreign languages spoken (conversational through advanced).

Promo Experience iconPromo/Demo Experience

Post your promotional marketing experience in: Tradeshows, Liquor/Beer, Outdoor, In-Store, Street Team, Mobile, Promo Management, Costume Character, Hair/Makeup, etc.

Non Promo iconNon-Promotional Event History

Enter professional experience (not promotion or event related) in retail stores, bars, restaurants, customer service, day care, camps, coaching/referee, beauty, etc.

Entertainment iconEntertainment Experience

Do you have any experience as an entertainer? This is where you list professional experience as an actor/actress, comedian, dancer, DJ, face painter, juggler, balloon artist, magician, singer, etc.

Model experience iconModel Experience

Have you ever modeled professionally? This is where you list professional modeling experience as a bikini model, car show model, fit model, hair show model, lingerie model, print model, runway model, etc.

Dance iconDance/Sport

We get client requests for talent with dance or sports backgrounds. Please list your dance style experience and sports played (beginner through professional) here.

Instrument iconInstruments

List instruments played (beginner through advanced levels).

Extras iconExtras

In this section, enter certain equipment that you may own and need to provide for a demonstration or promotion.

Tips for Improving Your Online Talent Profile

  • If you already have a résumé, you can copy/paste some of the information into our format or just use your current résumé as a reference point while you enter your top experience into your online profile.
  • Add more descriptive information under the Duties/Comments section of each section (Education, Skills, etc.) and be specific about what activities you performed on site.
  • Double check your grammar and spelling in all fields. Make sure you spell the Brand Names correctly.
  • Do NOT enter the name of the agency you worked for. Our clients are interested in the brand, event and the nature of the event – not who hired you.
  • If you have a lot of promotional experience, don’t post every promotion. Give a nice overview by entering at least five (5) promotions under each promo type.
  • If you don’t have much promotional experience, please focus on thoroughly completing your Non-Promotional Work Experience section. We can see what type of skill set you do have and match you up with promotions that are a good fit.

Examples of Well-Worded Talent Profile Experience Section

 

Chase Bank
12/2014 – 12/2015 | Chase Bank Branches Various FL
Managed street team promotions for several Florida markets. Responsible for training and supervising staff and all event recap reports.
Partida Tequila
10/2010 – 10/2011 | Various Bars, Nightclubs, and Restaurants Orlando, Tampa Bay and Southwest Florida
As a product representative, I was responsible for scheduling and executing on-premise promotions and venue staff training.
Schick Quattro Shave your Legs Tour
10/2012 – 05/2013 | Across the US USA
Assistant tour manager for nationwide tour. Responsible for driving vehicle and vehicle maintenance, managing brand ambassadors, event recaps and working with retail locations to set up events.

 

Janice Rodriguez is the President and Agency Director of Adelante Live Inc. and is looking forward to seeing updated talent profiles! Please follow her on Twitter @jvrodrig1029 or on Google+. You can view her full bio here.

4 Steps To “Spring Clean” Your Talent Profile

Adelante Live Summer is ComingClean and Updated Profile = More Summer Event Opportunities

Summer officially starts on June 21st…so you still have a few days to get your ‘spring cleaning’ done. Take a moment now to ‘clean’ up your talent profile with your event staffing agencies so you can maximize your chance of being booked this summer.

1) Review Contact Information

Have you changed your phone number, address or any other pertinent information? Did you get married, divorced or change your name? Especially if you moved- agencies need to know what metro areas you can work in! Take a moment to update your contact info and payment related information.

2) Refresh Profile Photo

Now is the time to get the right photos on your profile. But at the minimum, make sure your photos LOOK like you. Did you cut your hair, change the color or changed your appearance in any way? Be honest- have you gained a few pounds and your photo is from 2007? We need to know what you look like TODAY.

3) Update Event Experience

In the ALI Agenda system, you have the ability to update your experience under event types such as demos or tradeshows. Although we don’t expect you to list every promo you’ve done in the past 5 years, you should make sure you have at least a few in each category. CLIENTS CAN ONLY SEE WHAT IS LISTED IN THIS SECTION. Meaning, we do not forward any other type of info such as resume or cover letter. So if you just finished managing a major cross country tour- take the time now to add it to your profile.

4) Gained a New Skill – Let Us Know!

Maybe you just finished a gig where you emceed or haven’t updated your profile since we’ve added new skill categories. We need to know what sports you can play, instruments you can play, languages you can speak and any other certifications or licenses you may have. This helps us match you with our clients’ promotions and events. If you don’t have it listed, you won’t be contacted and can lose out on a cool event!

Take these steps ASAP to clean and update your profile today and increase your chances of getting booked this summer.

Janice Rodriguez is the President and Agency Director of Adelante Live. Please follow her on Twitter @jvrodrig1029 or on Google+. You can view her full bio here.  It may also be time for her to update her photo too (it’s been a while!).

6 Tips for Promotional Talent to Stay Healthy This Winter

Follow These Simple Tips to Keep Promoting All Winter Long

Adelante Live Sick Brand AmbassadorThere seems to be no end in sight for this long winter. In order to get through this cold and flu season and still maintain your health, you must take care of yourself. As a brand ambassador who is dealing with the public at every promotion, you’re in a prime position to get sick or to get someone else sick. Here are some common sense tips on how to stay healthy so you can keep working as a promotional talent this winter.

Wash Your Hands!

One of the most important and easiest things you can do to stay healthy this cold and flu season is to wash your hands often. Most doctors recommend that you wash your hands with soap and water for at least 20 seconds- which is as long as singing “Happy Birthday’ twice.

 

And if You Can’t Wash Your Hands…

If you are working a promotion or event, taking frequent bathroom breaks is probably not going to be an option. So the second best thing is to use hand sanitizer often. There are plenty of travel size and hand sanitizer spray that can easily fit in your pocket. Use these (discreetly) in between consumers especially if you are shaking hands and/or handing out samples. Remember whenever you are sampling food (and some beverages), you should always have on gloves on so please change those often as well.

 

Exercise and Eat Right

It’s easy when it’s cold outside to overindulge on those creamy soups and other comfort foods that make us feel warm and toasty. Please keep in mind that those comfort foods are often very high in calories and carbohydrates. Make sure you’re eating right and get your full serving daily of vegetables and fruits. These vitamin rich foods will also support your immune system. In addition to overeating, this time of year it’s easy to pack on extra pounds by general inactivity. The key is to keep up with your normal exercise routine or make adjustments if you can’t workout or take walks outside. No matter how cold it is outside, there are plenty of exercises you can do inside your home. Check out these great at-home workout for women and men.

 

Cough or Sneeze in the Crook of your ElbowAdelante Live - Sneeze into elbow

Avoid coughing or sneezing directly in your hands. Please remember you’ll be shaking hands with people, touching products and premiums and also potentially samples of food or drinks. When you feel a sneeze coming on, turn away from people and sneeze in your elbow. Also make sure you have tissues readily available and use that hand sanitizer!

 

Feel the Sniffles Coming On? Rest!

Don’t you love it when someone tells you they’re feeling sick, then you see photos on Facebook of them partying? If you start to feel that little tickle in your throat – listen to your body. Go to bed. Don’t drink alcohol. Stay warm and inside (if you can).  Consider vitamin C or zinc to stave off or lessen the duration of a cold.

 

Already Sick or Just Got Over a Cold? CLEAN!

If you are sick or have just recovered, make sure you clean the hard surfaces of your house and don’t forget to clean your keyboard and cell phone. Those are items that you constantly touch and often forget to clean. Use an antibacterial all purpose cleaner to wipe down remotes, knobs, doors and other handles around your house and car. This helps you from spreading it to other family members and from making yourself sick again! Here are additional tips on what to clean during/after an illness.

 

We know its cold outside but do us and yourself a favor and take care. There are already fewer promos in the winter season (particularly in the colder climates) than in the summer so it’s harder for promotional talent to get booked this time of year. Therefore it’s really important to stay health so you can jump on those opportunities.   Also use over the counter medicines to combat your symptoms and be very careful before calling out because you are ‘sick’. We don’t want you to get others sick by any means, but there is a huge difference between needing a cough drop and having the flu.

Happy promoting and stay healthy!

Janice Rodriguez is the President and Agency Director of Adelante Live. Please follow her on Twitter @jvrodrig1029, Facebook or  Google+. You can view her full bio here. She just got over a cold that knocked her out for a week- so she knows what she’s talking about (although a little too late).

7 Tips for Better Promo Agency Profile Photos

Follow these tips before you submit your photo for an upcoming promo event.

Good Promo Profile Photo - Adelante LiveAlthough most clients and agencies in the industry seem to prefer talent with  professional photos, we are receiving more and more requests to also see natural looking snapshots of talent. Going the do-it-yourself route? Please follow these guidelines when taking photos for your promotional profile.

Well lit, natural light is best

Go outside! Photos that are taken indoors without a professional flash usually don’t look good. Head outside to use the natural light. The colors of your photo will look richer. Also photos that are too bright can be adjusted more easily than making a dark photo lighter.

Be solo- don’t crop yourself out of larger photo

Clients want to see a clear photo of just you. They don’t want to see a thin cropped photo with a random arm or a part of someone’s face in the photo. And they (and your agencies) definitely don’t want to see a group photo and then try to figure out who you are. But please- no ‘selfies’ while you are staring at yourself in the mirror or your holding the camera out in front of your face. Use those photos for Facebook (if you must)- not to submit for promotional opportunities. Ask a friend or family member to take some photos of you when you are by yourself.

Make sure you look like your photo

Keep your photos updated with your agency. If your hair looks completely different, the photo is more than a year old or your look has changed in any other way, you must update your photos. Remember, your look is important because you may have been selected because you are the same demographic as the brand’s consumer or otherwise represent the brand you are promoting. Don’t put yourself or your agency in the position where you may be released from the promo because you don’t look like your photos.

Take close up and full length shots

Always submit a full length or 3/4 quarter length shot as well as a more tightly cropped shoulders up headshot when you apply for promotions. Clients want to see your figure, complexion and smile. Take a variety of photos both close up and further back. Remember what you are applying for! If it is a beauty client, they want to see how you wear your makeup and how your skin looks. A fitness or health client will want to see your athletic build. Make sure to have a variety of current photos that can fit a wide range of promotional opportunities.

No drinking, cigarettes, children, or wedding photos

Your agency cannot send the client a photo of you in a wedding dress, an Olan Mills family portrait or that one when you are dancing on a table at the club holding a champagne bottle. The same goes for photos in Halloween costumes. We need to see what you look like every day. We want you to look your best but we want you to look like you will look at the promotion!

Use a real digital camera, no camera phones

Although camera phones have come along way in the past few years, the pixel count of a hand held digital camera is usually higher than a phone. Also the lens and flash are much better on a camera than a phone. The higher the pixel count and the better the lens and flash all lead to a higher quality photo.

Invest in a professional headshot

Although clients are asking to see natural non professional shots, they do prefer talent with professional photos. We see that the talent who do have a professional headshot, are more likely to be selected by the client. Professional photos just look better. Also when you makes that investment, it shows that you’re serious about your promotional career and are willing to take that extra step to get booked. With the digital photography age, there are many affordable options for a nice professional photo. Keep it simple with natural looking hair and make up and nice catalog style type of clothing (think J. Crew). Professional photos will open the door to additional types of work such as auto show or other tradeshows.

Talent often ask me how they can get booked more. My #1 recommendation is to have better photos. You will see your opportunities increase when you have a clear and polished professional looking photo. Use the tips above to take the photos yourself or take a moment to research professional photographers in your area who can be of service.

Janice Rodriguez is the President and Agency Director of Adelante Live. Please follow her on Twitter @jvrodrig1029 or on Google+. You can view her full bio here. As a commercial print agent at at Ford Models in Chicago, she selected model’s photos for both their comp cards and portfolios. She’s also an amateur photographer and just knows what is a good (or not good) photo.

Promotional Talent: 6 Reasons Why You Aren’t Getting Booked

Not Getting Booked? Adelante LiveIncrease your chances of being booked for an event by following these 6 quick and simple steps.

“Why am I not getting booked??”

I hear that question as least once a week.

You believe you are the perfect fit for the position. You have the right look, attitude and personality. Your experience is on par – or even surpasses – what is being requested. And you are available! But yet you still didn’t get booked.

So why is that?

Let’s explore a few reasons, shall we?

1) Your photos are from 1972.

Well, ok, maybe they’re not that old, but nonetheless, you are obviously wearing a style that is outdated. When we see the same photos in your profile for three years, we know it’s time for you to update them. Always make sure that your photos are current. They should show your latest hairstyle, cut, and color, and current shape and size. Often times clients want a conservative look, so if your photos still show the blue-streak phase that you went through two years ago, chances are you won’t get booked. Got those braces off? Great! Now upload a photo showing off your brand new smile. I cannot stress enough how much a good photo lends to your booking strategy!

2) The only experience that you listed is dog sitting for your mom.

I sort through dozens of profiles on a daily basis. And among the criteria that I look for is prior promotional experience. If you have no prior experience listed in your profile, you may get passed over and never get booked. Now, this doesn’t mean that someone new to the promotional business won’t get a shot. I’ve given several newbies a chance to prove themselves – and they’ve now become some of my best “go to” people. However, if you don’t put forth the effort to at least list SOMETHING in the experience section of your profile, why should I call you? If your profile isn’t complete, why would I believe that your event reporting will be complete?

Put forth the effort! Even if you think that your experience isn’t worth listing…LIST IT. We have several sections for different types of work experience from child care to serving.

And if you’re someone who has a ton of varied experience, be sure to list a good well-rounded sampling of your work.

Bottom Line: The more experience listed in your profile, regardless of what it is, the better chance you have of receiving a call for an interview and getting booked.

3) You live near Atlanta but keep applying for positions in Albuquerque.

We know who you are. You live in Georgia. And you apply for everything. Even for events in states that you’ve never visited.

Kudos to you for wanting to explore! I love someone with a traveler’s spirit. However, not when it comes to getting booked for a three-hour promotion.

Please be sure to thoroughly check each listing including the locations. If you are someone who continually applies to events in random cities, we will eventually notice that and it will make us think twice about booking you because we are never really sure where you are, Waldo.

4) Your contact information is incorrect.

Do I really need to expand on this? Update it. Right. Now.

5) “Fashionably late” has no place in promotions.

If you already have a history with us and that history shows multiple late appearances, it will affect your future bookings. And that’s something that everyone should keep in mind when committing to a booking. You are promising us that you will not only show up and do your best, but you will be there on time. Don’t be afraid to ask your agency if your prior experience with them is satisfactory. We are very honest with our talent. If I see a prior issue in a profile, chances are I will ask you about it during our interview.

6) No call, No show, No way!

Before you decide to “no show” to your next confirmed booking, you may want to stop and think about the ramifications. If you take anything away from this blog, let it be this point:

I WILL NEVER BOOK YOU AGAIN IF YOU NO CALL/NO SHOW TO AN EVENT.

I do not take no calls/no shows lightly (or personally). However, it serves as a grave injustice to our client. And that is something that I do not tolerate.

Mind you, I’m not generalizing cancellations here. Things happen. Family emergencies, traffic accidents, illness…we all have things that come up at the last minute that are out of our control. But should the need arise for you to cancel, please have the professionalism to call your account manager at your agency and notify them of the situation.

A no call/no show will likely lead to dismissal from our agency – and none of us want that. We place a tremendous value on you, our talent. Without you, there would be no us. Please show us that same courtesy.

Do it Today!

Following these six simple guidelines could help you get your foot in the door, set you up for an interview, and finally get booked! So take the time NOW, get out there and land that event you’ve been applying for!

Don’t hesitate – head over to www.adelantelive.com and log in to your A-Live Agenda profile now. Update your photos, your prior event history, and your current metro so you will show up in our searches and be emailed the right opportunities.

If you’re new to us, please visit  https://www.adelantelive.com/register/join-the-team/ to set up your new profile using the tips listed above!

Adelante Live - Account Manager - Lisa Marino - ThumbnailLisa Marino is an account manager with Adelante Live Inc. To learn more about Lisa, please read her full bio here. When she’s not scheduling promotional talent for ALI, she can be found singing along with Air Supply at their concert. (Seriously.)

6 Reasons Why You Need to Hire Professional Tradeshow Talent

Tradeshow Talent -Adelante Live Why you should hire tradeshow talent at your next show or expo.

We know from over 10 years experience that tradeshows require a significant investment of time and money and that professional tradeshow talent can help maximize that investment. For those companies who think that bringing just one extra person from the office to the show is the best use of their resources, we offer the following 6 reasons to consider hiring professional tradeshow talent.

1. Draw Attention and Traffic to Your Booth

Tradeshow hostesses who have a uniform and branded look can be very eye-catching and bring additional traffic to your booth. Although we are moving away from the term “booth babe” we do know that an attractive, outgoing and well-spoken hostess can bring more attention to your booth and therefore more visitors. Wardrobe choices for the talent can also make a big impact and should be integrated with the overall branding and design of the exhibit.

2. Don’t Let a Lead Get Away! 

A tradeshow hostess will likely be the first person to interact with an attendee who enters your booth space. They can easily determine, based on their knowledge of your company and specific criteria you have developed regarding leads, what type of client or company representative you consider a “hot lead”.  An experienced hostess can then turn over the leads to your sales staff or politely converse and collect information with those who may not be a top priority at that time. This is a valuable function that tradeshow hostesses provide that saves your sales people’s time and energy throughout a long tradeshow.

3. Free up your Salespeople to Meet with Clients and Prospects

Another reason you attend a tradeshow is to meet with existing clients, catch up with industry colleagues and hold sales presentations with prospects. Any of these activities may require an off-site meeting but you can’t leave your booth unmanned. Experienced tradeshow talent can manage the booth and traffic and make sure there is always a responsible party on site. They can continue to scan badges, collect business cards, and distribute collateral even if many of the sales staff have to leave for any reason.

4. Run Demos and Presentations with Professional Narrators

Have you considered adding a presentation or interactive product demonstration as part of your tradeshow interaction? Although your first thought may be to have your head salesperson make the presentation, please consider an experienced narrator who has acting and ear prompter experience. An experienced narrator’s ability to improvise and control the pace of the presentation is key to relating to the much larger audience present at tradeshows. Also, booth hostesses can also act as crowd gatherers and walk out into the show to invite attendees to the next presentation. This will bring a larger audience to the presentation and therefore a bigger crowd to your booth – and that’s what you want… traffic!

5. Let Tradeshow Talent Entertain Casual Visitors to Your Booth

Let’s face it, there are tradeshow attendees that just go around booth to booth to pick up free stuff. With all the pens and tote bags you can really score big at a tradeshow! Let experienced hostesses greet and mingle with those attendees while your sales team focuses on legitimate leads for your product or service. With just a little extra attention that a tradeshow hostess can provide, all visitors to your booth will feel welcomed and leave with a positive impression of your company .

6. Save Money on Travel for Additional Staff with Locally-Based Talent

Why pay for airfare, hotel, and per diem for a member of your team to come to the show just because you could use an extra “pair of hands” on site? If you need assistance with greeting attendees, scanning badges, and filling brochure bins, it may be more economical to hire an experienced booth hostess to fulfill those duties. Locally-based talent can provide those services plus so much more at a reasonable day or hourly rate that will work within your budget. Hire an experienced tradeshow talent who will be energetic and 100% focused on the success of your show!

 

Janice Rodriguez is the President and Agency Director of Adelante Live. Please follow her on Twitter @jvrodrig1029 or on Google+. You can view her full bio here. She’s worked over 100 tradeshows as a booth hostess, crowd gatherer, product specialist and narrator. As a talent agent, she has booked hundreds of tradeshow talent for a variety of tradeshows, expos, and conferences.

Getting Too Many (or Not Enough) Emailed Promo Opportunities?

Simple Tips for Managing Your ALI Emails

Email Image

I know you love us, but I’m also sure you don’t want an inbox full of promo opportunity notifications – especially if you live 500 miles from the event location!

Here are a few quick tips on how to manage your ALI emails.

 

Please add no-reply@adelantelive.com to your address book.

Please add the email address above to your address book and/or add as a safe sender. We don’t want the emails you are interested in to go into your spam or junk folder. Please check your junk/spam folder regularly just in case a notification is in there. From the junk folder, depending on your email provider, you can usually mark the sender as ‘safe’.

 

Don’t select Kansas City as a metro in your profile if you live in Seattle.

Want more accurate emails? Then only select markets that you can ACTUALLY work in. If you live in Atlanta, you probably aren’t interested in promotional opportunities in Los Angeles. If you travel routinely across the United States, you may want to
receive the emails in case you are spending time in another market and want to pick up an ALI promo while you are there.
It’s possible that when you first registered, you selected all metros when asked. But if you can’t possibly work them all, we don’t want to send you unwanted emails.

Please take the following steps to check/modify your metro selections:

1) Please log in to your A-Live Agenda profile at www.adelantelive.com
2) At the top of your A-Live Agenda home page, click the tab Personal OR click the Gear icon to enter Settings.
3) Under Metros I’d Like to Work In– please check if ALL metros
are highlighted (will be in blue). Click anywhere in the box to deselect the markets. Only select markets you want to work in. While clicking the metro names, you MUST hold down the CTRL key to select multiple markets.
4) VERY IMPORTANT: Click the gray box: Update Preferred Metro Areas. Do NOT leave the page before doing this.

While you are logged in to your profile, it is also a great time to update your photos and experience.

 

Remember you can SEARCH nationwide events 24/7/365!

Maybe you are staying in another city for an extended period of time or maybe just a weekend. If you’re interested in working an ALI event, please SEARCH events 2-3 weeks in advance of your trip for the best chance of getting booked. If it’s a last minute trip you can always search events and promos by zip code, state, city or keyword from the mobile site or full website.

Happy Promoting!

 

Janice Rodriguez is the President and Agency Director of Adelante Live.  Please follow her on Twitter @jvrodrig1029. You can view her full bio here. When she’s not working (when is that?) she enjoys traveling, especially if it’s out of the country and she has no access to a computer (or phone).

Keep Your Feet and Legs in Standing Order

In an industry where looks matter, most of us take great care of our appearance. Facials, teeth whitening, visits to the dermatologists and make up counter, are often standard.  Good looks will definitely get you promotional jobs but being able to stand on your feet all day at a tradeshow while maintaining a smile or walk many blocks giving away samples without complaint is what ensures that a job has been done well.  Achy lower backs and swollen feet can quickly turn a fun job into a miserable one.  Feet and knees are similar to our faces in that they benefit from preventative care.  We ladies are encouraged to use eye cream well before that tender under eye starts wrinkling, likewise we should take care with our feet before they give us problems.

Unless you want to be banished to a cubicle and a 9 to 5 job, in order to work promotions and events, it is imperative that you can stand for long hours with ease whether you are 22, 32 or 42. Below are my top tips for enduring long stretches on your feet.

1. Flat shoes feel good but may not be so good.

According to Dr. Oz and most podiatrists, shoes should have a heel of at least 1”. Not all flats are made the same. Flats are typically thought to be more comfortable than heels, however very flat shoes are bad for your arches and knees. If you are flat footed, flat shoes will be very comfortable however wearing them constantly will take its toll on your lower back, ankles, and knees. Also your arches may become even flatter. If you have high arches the lack of arch support can cause too much strain on the rest of your foot.  It is best to find flat shoes that have at least some arch support in the shoe. These are usually more expensive than other flat shoes but well worth the additional money.

Also, inexpensive arch supports may be found at the drugstore, making it easy to make any shoe more supportive. I especially recommend adding arch support inserts if a promotion uniform consists of Converse All Star shoes.  I love their classic All-American look but they offer no arch or heel support nor any shock absorbency.  I recently worked an outdoor event and it was a little chilly for the end of September. The first day I wore extremely comfortable ballet flats that provided little arch support; my colleague wore Converse All Stars. By the end of the day both of us were absolutely freezing even though it wasn’t that cold out and my knees hurt. Why?  Because our thin, flat, shoes provided no buffer from the cold that was leaching up through the concrete. The next day I wore my Dansko Mary Jane flats. Though also flat, they provided a thick layer of rubber on the soles, along with arch support which prevented the cold from permeating my shoes and feet.

2. Compression hosiery and socks are worth the expense.

Wearing compression hosiery has been the norm for flight attendants and nurses for years but I know very few promotional models who wear them. They can make a huge difference in how your legs feel after a long day on your feet.  Compression stockings are tightest at the ankles and gradually become less constrictive towards the knees and thighs. This causes more blood to return to the heart and prevents blood from pooling in the feet. Increased circulation also helps prevent legs from feeling achy, tired and swollen.

3. Epsom salt soaks are inexpensive and effective.

Grandmas have long recommended Epsom salts as a remedy for all sorts of ails.   Its chemical makeup, magnesium sulfate, is perfect for soaking in since it is easily absorbed through the skin. While soaking in an Epsom salt bath, magnesium ions are absorbed by the body.  Those ions interfere with the nervous systems pain receptors.  The salts help not only to mask the pain but also reduce pains by: relaxing muscles, drawing toxins out of the body and reducing swelling.  Best of all it cost less than a Starbucks coffee: a pound of Epsom salts can typically be found at any drug store for less than $2.50.

 4. Elevate those legs.

Elevating legs for twenty minutes after a long shift can aid in lower limb circulation and help reduce swelling. Plus you’ve been working all day; you deserve to put your feet up.

While none of these steps may be necessary for a short promotion, they make a world of difference if you are booked for a ten day tradeshow or week long street team promotion. Take care of yourself and your feet!

Shalina Rankin, brand ambassador, guest blogger Shalina Rankin, writer, trade show host, event and marketing specialist and owner of Baubles At Your Feet  may be contacted at  ShalinaPresents@facebook.com for opportunities, comments and topic suggestions.

In Defense of Booth Babes

Recently one of my LinkedIn Groups had a lively discussion under the thread, “Is it Finally Time to Ban the Booth Babe?”. Well that’s harsh I thought. For one, I can think of a better name than the derogatory “booth babe”.  Booth Hostess, Tradeshow Host, Product Specialist, Narrator, perhaps? All are roles commonly found on the tradeshow floor.  All serve their purpose so why would anyone want to ban them?!

“Babe” of course denotes someone, usually: female, very attractive, and fairly young who has been planted on the tradeshow floor with no knowledge of the industry and whose sole purpose is to attract visitors by being… attractive.  It also infers that being a booth babe requires no particular skill set.  While most clients and visitors would readily agree that a Product Specialist, a person who has been thoroughly trained on a line of products and can answer most prospective customers’ questions with a degree of confidence and certitude, are valuable. They, much like a Narrator who can flawlessly deliver a marketing presentation to an audience from memory or an ear prompter, are typically very well compensated.  However some may balk at the high rates a so called “booth babe” also receives.

However the “booth babe” also earns her keep.  She stands all day in in high heels on thinly carpeted concrete tradeshow floor with a smile that rarely ever falters. She deftly and graciously deflects unwanted romantic advances from visitors.  If it is a selling tradeshow floor she democratically passes off qualified prospects to the sales team making sure leads are evenly distributed as not to sow discord among the sales team.  She seamlessly blends in with the full time staff.  If they are gregarious, outgoing and aggressive when pursuing sales lead she follows suit. If they adopt a reserved non-selling tone she adapts accordingly. She is engaging and entertaining, facilitating conversation with potential customers while making sure not to be drawn into too long of a conversation so as not to ignore others who may have a question.  In short “Booth Babes” should not be banned; they should be appreciated.*

 

*Clearly I am biased as I spent many years on tradeshow floors as a Product Specialist, Narrator and so called “Booth Babe”

 

Shalina Rankin      Shalina Rankin, writer, trade show host, event and marketing specialist and owner of Baubles At Your Feet  may be contacted at  ShalinaPresents@facebook.com for opportunities, comments and topic suggestions.