Tag Archives: social media


The State of the Experiential Marketing Industry

What’s Happening and How It Will Shape Experiential Marketing in 2013 There’s a lot happening in the world of experiential marketing .  As more companies expand their marketing plans to include live events as a viable form of creating brand … Continue reading

Posted in Clients | Tagged , , , | Leave a comment



Public Relations: Top Tips for Social Media Integration

Your social marketing efforts aren’t a stand-alone effort! They also impact your traditional marketing, advertising, public relations, and customer service. Last week we explored how social media can support and enhance traditional marketing and advertising. Today we’ll look at how … Continue reading

Posted in Clients | Tagged , , , , | Leave a comment



Measuring ROI in Experiential Marketing Campaigns – Part 1

Why ROI Often Means More than Dollars and Cents When planning a marketing campaign, most marketers will measure its potential success  or set program objectives by estimating the potential ROI (Return on Investment). ROI calculations are also used after the … Continue reading

Posted in Clients | Tagged , , , | Leave a comment



Why You MUST Use Google+

Google+ Is So Much More Than Another Social Networking Site On the surface, Google+ looks like just another social media site. You can build a profile. You can add friends. You can follow people and have them follow you back. … Continue reading

Posted in Clients | Tagged , , , | 3 Comments