Makeup Dos and Don’ts for Your Profile Photos

Makeup Tips and Tricks to Use When Shooting A New Profile Pic

Now that you have the right wardrobe, you want make sure that you have the right makeup. Here are some easy to follow makeup guidelines that can either break or make the look.

*Remember that you want “natural-looking” makeup, but that doesn’t necessarily mean light makeup.



Blog Make Up Face

  • Make sure that the foundation you’re using is the closest color match to your face, neck and chest area.
  • Liquid foundation is best. If you can use an oil-free matte formula, it looks the best in photographs. Avoid “sheer” aka BB cream or light coverage formulas and powder/compact foundations, which all don’t give the right amount of coverage.
  • Don’t be afraid to use a matte powder to set the look at the end and to do touch ups to keep from looking too shiny
  • No shimmer or glitter!!!







  • Blog Make Up Eye.pngWax or pluck your eyebrows a few days before the shoot so that it’s not red or irritated the day of
  • Fill in your brows so there are no patchy spots and its dark, even in natural light
  • Wear a darker shade of mascara or false lashes to accent your eyes






  • Blog Make Up CheeksUse a blush color that is one shade darker than the color you normally wear and make sure that there is no distinct line of where the blush ends.










  • Blog Make Up PaletteUsing the chart, the color of the lips should be one shade darker than the best look in person. The lips should be shifted in the direction of darker red.
  • Also, lip gloss is often effective in making the lips fuller.






When in doubt and if you’re investing in professional photos, we highly recommend that you source a professional and experienced makeup artist

If you still don’t have the perfect wardrobe for your portfolio picture, check out our post here.


Lucy Fang smallLucy Fang started her career in the world of modeling in high school with commercial, print and runway work in Florida. After graduating with a B.A. in communications, she discovered the excitement of promotional modeling and worked with a variety of international brands. Her years of modeling give her a unique perspective of  the hair and make up needs for headshot and profile photos. 

The Do’s and Don’ts Of What To Wear In Your Talent Profile Photos

Shooting photos with a Professional or DIY? You need to make sure you have the right wardrobe!

Clients ask two critical questions prior to selecting a brand ambassador: Do they have the skills for the job and are they suitable for the company which really means do they represent the brand? Making sure your profile photos are perfect is critical to getting booked for these brand ambassador opportunities.

*Remember the wardrobe is a costume. The clothing is meant to make the character i.e. “attractive, real person” convincing. When selecting wardrobe for profile photos, think words like professional and polished.

Let’s face it – if someone looks at your photos and comments on the outfit – you have failed.

Your profile photos are designed to sell you – not the clothing or the jewelry, and definitely not the makeup or photographer’s creativity.

Here are a few Do’s and Don’ts to keep in mind when selecting wardrobe for photos.

Do– Pick Solid colors.

Don’t– Pick floral prints or patterns. They can be too distracting.

Wardrobe Blog Image 1

Do– Make sure the clothing fits properly.

Don’t– Wear clothing that’s so tight that it looks like you might be going out for night on the town.

Wardrobe Blog Image 2


Do – Classy or timeless outfits aka J Crew or Banana Republic

Don’t – Trendy or fashion oriented outfits i.e. Forever 21

Wardrobe Blog Image 3

Do – Have a good mix of colors and styles.

Don’t– Have photos of you wearing only one color. Give your agency some selection on what might help sell you better.

Wardrobe Blog Image 4

Do– Have nicely groomed nails

Don’t– Have  attention-getting jewelry! Less is more.

Wardrobe Blog Image 5

If in doubt, ask your staffing agent what types of photos they are looking for and they will be happy to give you pointers and suggestions. It’s typical for talent to have a variety of photos in their talent profile so their agency can book them for different types of clients who may be looking for different talent characteristics. Remember that it’s in your agencies’ best interest to have great photos of you. It’s like the old Vidal Sassoon saying, “If you don’t look good, we don’t look good.”



Lucy Fang smallLucy Fang started her career in the world of modeling in high school with commercial, print and runway work in Florida. After graduating with a B.A. in communications, she discovered the excitement of promotional modeling and worked with a variety of international brands. With a solid 5 years of promotional selling, she went to work  behind the scenes as a booking agent. It was there where she learned the secrets of why models did or didn’t get booked and what agents were really looking for. Moving to Chicago, she continued to model but also focused on using her degree and her experience with social media to help build her clients’ presence on the web.

6 Tips to Improve Your Adelante Live Talent Profile

In order to submit your profile for independently contracted promotional opportunities, you must have an online résumé entered into our system. Our system is searchable by our office team so we can match talent with specific skills or experience to our clients’ events. Although we do not allow you to upload your current résumé into your profile, you can copy and paste its content into our system.

  • Click the EXPERIENCE tab at the top and you will see the options listed below. Please note that the icons for each section are also at the top menu of the EXPERIENCE page so you can easily toggle through this section to enter your information.

Overview of Experience Sections

Education Education icon

This is where you list your education (high school through advanced degrees).

Skills iconSkills/Certifications

List special skills and professional certifications such as licenses or skills like CPR.

Language iconLanguages

List foreign languages spoken (conversational through advanced).

Promo Experience iconPromo/Demo Experience

Post your promotional marketing experience in: Tradeshows, Liquor/Beer, Outdoor, In-Store, Street Team, Mobile, Promo Management, Costume Character, Hair/Makeup, etc.

Non Promo iconNon-Promotional Event History

Enter professional experience (not promotion or event related) in retail stores, bars, restaurants, customer service, day care, camps, coaching/referee, beauty, etc.

Entertainment iconEntertainment Experience

Do you have any experience as an entertainer? This is where you list professional experience as an actor/actress, comedian, dancer, DJ, face painter, juggler, balloon artist, magician, singer, etc.

Model experience iconModel Experience

Have you ever modeled professionally? This is where you list professional modeling experience as a bikini model, car show model, fit model, hair show model, lingerie model, print model, runway model, etc.

Dance iconDance/Sport

We get client requests for talent with dance or sports backgrounds. Please list your dance style experience and sports played (beginner through professional) here.

Instrument iconInstruments

List instruments played (beginner through advanced levels).

Extras iconExtras

In this section, enter certain equipment that you may own and need to provide for a demonstration or promotion.

Tips for Improving Your Online Talent Profile

  • If you already have a résumé, you can copy/paste some of the information into our format or just use your current résumé as a reference point while you enter your top experience into your online profile.
  • Add more descriptive information under the Duties/Comments section of each section (Education, Skills, etc.) and be specific about what activities you performed on site.
  • Double check your grammar and spelling in all fields. Make sure you spell the Brand Names correctly.
  • Do NOT enter the name of the agency you worked for. Our clients are interested in the brand, event and the nature of the event – not who hired you.
  • If you have a lot of promotional experience, don’t post every promotion. Give a nice overview by entering at least five (5) promotions under each promo type.
  • If you don’t have much promotional experience, please focus on thoroughly completing your Non-Promotional Work Experience section. We can see what type of skill set you do have and match you up with promotions that are a good fit.

Examples of Well-Worded Talent Profile Experience Section


Chase Bank
12/2014 – 12/2015 | Chase Bank Branches Various FL
Managed street team promotions for several Florida markets. Responsible for training and supervising staff and all event recap reports.
Partida Tequila
10/2010 – 10/2011 | Various Bars, Nightclubs, and Restaurants Orlando, Tampa Bay and Southwest Florida
As a product representative, I was responsible for scheduling and executing on-premise promotions and venue staff training.
Schick Quattro Shave your Legs Tour
10/2012 – 05/2013 | Across the US USA
Assistant tour manager for nationwide tour. Responsible for driving vehicle and vehicle maintenance, managing brand ambassadors, event recaps and working with retail locations to set up events.


Janice Rodriguez is the President and Agency Director of Adelante Live Inc. and is looking forward to seeing updated talent profiles! Please follow her on Twitter @jvrodrig1029 or on Google+. You can view her full bio here.

4 Steps To “Spring Clean” Your Talent Profile

Adelante Live Summer is ComingClean and Updated Profile = More Summer Event Opportunities

Summer officially starts on June 21st…so you still have a few days to get your ‘spring cleaning’ done. Take a moment now to ‘clean’ up your talent profile with your event staffing agencies so you can maximize your chance of being booked this summer.

1) Review Contact Information

Have you changed your phone number, address or any other pertinent information? Did you get married, divorced or change your name? Especially if you moved- agencies need to know what metro areas you can work in! Take a moment to update your contact info and payment related information.

2) Refresh Profile Photo

Now is the time to get the right photos on your profile. But at the minimum, make sure your photos LOOK like you. Did you cut your hair, change the color or changed your appearance in any way? Be honest- have you gained a few pounds and your photo is from 2007? We need to know what you look like TODAY.

3) Update Event Experience

In the ALI Agenda system, you have the ability to update your experience under event types such as demos or tradeshows. Although we don’t expect you to list every promo you’ve done in the past 5 years, you should make sure you have at least a few in each category. CLIENTS CAN ONLY SEE WHAT IS LISTED IN THIS SECTION. Meaning, we do not forward any other type of info such as resume or cover letter. So if you just finished managing a major cross country tour- take the time now to add it to your profile.

4) Gained a New Skill – Let Us Know!

Maybe you just finished a gig where you emceed or haven’t updated your profile since we’ve added new skill categories. We need to know what sports you can play, instruments you can play, languages you can speak and any other certifications or licenses you may have. This helps us match you with our clients’ promotions and events. If you don’t have it listed, you won’t be contacted and can lose out on a cool event!

Take these steps ASAP to clean and update your profile today and increase your chances of getting booked this summer.

Janice Rodriguez is the President and Agency Director of Adelante Live. Please follow her on Twitter @jvrodrig1029 or on Google+. You can view her full bio here.  It may also be time for her to update her photo too (it’s been a while!).

7 Tips for Better Promo Agency Profile Photos

Follow these tips before you submit your photo for an upcoming promo event.

Good Promo Profile Photo - Adelante LiveAlthough most clients and agencies in the industry seem to prefer talent with  professional photos, we are receiving more and more requests to also see natural looking snapshots of talent. Going the do-it-yourself route? Please follow these guidelines when taking photos for your promotional profile.

Well lit, natural light is best

Go outside! Photos that are taken indoors without a professional flash usually don’t look good. Head outside to use the natural light. The colors of your photo will look richer. Also photos that are too bright can be adjusted more easily than making a dark photo lighter.

Be solo- don’t crop yourself out of larger photo

Clients want to see a clear photo of just you. They don’t want to see a thin cropped photo with a random arm or a part of someone’s face in the photo. And they (and your agencies) definitely don’t want to see a group photo and then try to figure out who you are. But please- no ‘selfies’ while you are staring at yourself in the mirror or your holding the camera out in front of your face. Use those photos for Facebook (if you must)- not to submit for promotional opportunities. Ask a friend or family member to take some photos of you when you are by yourself.

Make sure you look like your photo

Keep your photos updated with your agency. If your hair looks completely different, the photo is more than a year old or your look has changed in any other way, you must update your photos. Remember, your look is important because you may have been selected because you are the same demographic as the brand’s consumer or otherwise represent the brand you are promoting. Don’t put yourself or your agency in the position where you may be released from the promo because you don’t look like your photos.

Take close up and full length shots

Always submit a full length or 3/4 quarter length shot as well as a more tightly cropped shoulders up headshot when you apply for promotions. Clients want to see your figure, complexion and smile. Take a variety of photos both close up and further back. Remember what you are applying for! If it is a beauty client, they want to see how you wear your makeup and how your skin looks. A fitness or health client will want to see your athletic build. Make sure to have a variety of current photos that can fit a wide range of promotional opportunities.

No drinking, cigarettes, children, or wedding photos

Your agency cannot send the client a photo of you in a wedding dress, an Olan Mills family portrait or that one when you are dancing on a table at the club holding a champagne bottle. The same goes for photos in Halloween costumes. We need to see what you look like every day. We want you to look your best but we want you to look like you will look at the promotion!

Use a real digital camera, no camera phones

Although camera phones have come along way in the past few years, the pixel count of a hand held digital camera is usually higher than a phone. Also the lens and flash are much better on a camera than a phone. The higher the pixel count and the better the lens and flash all lead to a higher quality photo.

Invest in a professional headshot

Although clients are asking to see natural non professional shots, they do prefer talent with professional photos. We see that the talent who do have a professional headshot, are more likely to be selected by the client. Professional photos just look better. Also when you makes that investment, it shows that you’re serious about your promotional career and are willing to take that extra step to get booked. With the digital photography age, there are many affordable options for a nice professional photo. Keep it simple with natural looking hair and make up and nice catalog style type of clothing (think J. Crew). Professional photos will open the door to additional types of work such as auto show or other tradeshows.

Talent often ask me how they can get booked more. My #1 recommendation is to have better photos. You will see your opportunities increase when you have a clear and polished professional looking photo. Use the tips above to take the photos yourself or take a moment to research professional photographers in your area who can be of service.

Janice Rodriguez is the President and Agency Director of Adelante Live. Please follow her on Twitter @jvrodrig1029 or on Google+. You can view her full bio here. As a commercial print agent at at Ford Models in Chicago, she selected model’s photos for both their comp cards and portfolios. She’s also an amateur photographer and just knows what is a good (or not good) photo.