Top Brand Marketing Trends for 2016

by with No Comment Clients

All of the experts have weighed in on what marketing trends will drive the industry in 2016. We’ve gone through the lists and picked the top trends that keep showing up again and again. Do you agree that these will make an impact in 2016?

  • Adelante Live Marketing TrendsContinued growth of omni-channel marketing
  • Brand ambassadors become brand advocates and use their own social networks to influence consumers after an event
  • Live streaming & video content online and mobile
  • Mobile is now ‘first screen’ – optimized websites, apps, targeted campaigns are an absolute must
  • Games and contests available on mobile
  • 3D/4D and virtual reality
  • Department stores grow shop-in-shop collaborations
  • Data, data and more data – before, during and after campaigns to validate ROI
  • Social media as a channel, not a strategy
  • Storytelling and natural, relevant content
  • Location based marketing technology
  • Expansion of search engines
  • Customer engagement at events integrates with sales to directly affect conversion rates
  • Increase in paid social media advertising
  • Increased security at events (resulting in increased costs for venues, permits, sponsorships etc.)
  • Growth of airport (travel retail) marketing
  • Pop up trucks & shipping containers for mobile tours
  • Using experiential to start the brand conversation then following up with PR and social media

 

Janice Rodriguez is the President and Agency Director of Adelante Live Inc. and is excited to see if these 2016 trends really stick! Please follow her on Twitter @jvrodrig1029 or on Google+. You can view her full bio here.

Adelante Live: The Year In Review 2015

by with One Comment Uncategorized

As our 10th Year in Business Comes to a Close, We Look Back and Say Thank You

Adelante Live 2015 year in review

This past January, we started the official celebration of our 10th year in business as an experiential marketing agency.  What an amazing journey it has been since we first opened our doors in November of 2004. We so graciously thank our clients, talent and industry colleagues for the trust they have placed in us. They’ve all played a crucial role in our success. We look back gratefully at all we’ve accomplished in 2015 and are looking forward to an amazing 2016.

 

 

Here are a few highlights of the past year:

  • Celebrated our 10th successful year in business!
  • Named to top Tampa Bay Companies  in the Women Owned Businesses and Marketing & Public Relation Firms categories by the Tampa Bay Business Journal.
  • Continued to develop the A-Live Apex platform and converted multiple clients to our online reporting system.
  • Based on the success of the A-Live Apex, we invested in creating YourEventCrew.com, an online based talent management platform which can be utilized by event marketing companies to manage and schedule their own event talent.
  • Provided amazing talent for a variety of roles and projects including beauty demos, sports events, multicultural events, tradeshows and festivals across the USA.
  • Expanded our expertise in on and off premise spirit, beer and wine demos by providing salesmodels at airport duty free stores, big box retailers and grocery stores, specialty liquor stores and bars and restaurants across the country for a diverse group of well known US and International brands.
  • Invited to again develop and manage the 3rd execution of the Bright House Networks Hello Friend program. This is a community marketing program where our teams executed “Random Acts of Friendship” to the unsuspecting public across multiple markets. Our team executed such great activities as hosting parties at local children’s hospitals and visiting schools to give gifts of appreciation to teachers.
  • In the spirit of the holidays and in honor of our clients, we contributed a portion of our profits to The Greater Chicago Food Depository and Metropolitan Ministries in Tampa. It’s not too late to donate!
  • Added great new companies and brands to the Adelante family!

 

As we look forward to an exciting 2016, I want to personally say thank you to my fellow Adelante HQ teammates who work so hard throughout the year to deliver amazing client service. To our clients, talent and industry colleagues, I thank you for your support and dedication. We’re so grateful to have a successful 10 year track record in this dynamic event marketing industry and we recognize that we couldn’t have done it alone.

Best wishes for a happy, safe and successful 2016!

 

Janice Rodriguez is the President and Agency Director of Adelante Live Inc. and is excited to see what 2016 has in store! Please follow her on Twitter @jvrodrig1029 or on Google+. You can view her full bio here.

6 Tips for Promotional Talent to Stay Healthy This Winter

by with No Comment Talent

Follow These Simple Tips to Keep Promoting All Winter Long

Adelante Live Sick Brand AmbassadorThere seems to be no end in sight for this long winter. In order to get through this cold and flu season and still maintain your health, you must take care of yourself. As a brand ambassador who is dealing with the public at every promotion, you’re in a prime position to get sick or to get someone else sick. Here are some common sense tips on how to stay healthy so you can keep working as a promotional talent this winter.

Wash Your Hands!

One of the most important and easiest things you can do to stay healthy this cold and flu season is to wash your hands often. Most doctors recommend that you wash your hands with soap and water for at least 20 seconds- which is as long as singing “Happy Birthday’ twice.

 

And if You Can’t Wash Your Hands…

If you are working a promotion or event, taking frequent bathroom breaks is probably not going to be an option. So the second best thing is to use hand sanitizer often. There are plenty of travel size and hand sanitizer spray that can easily fit in your pocket. Use these (discreetly) in between consumers especially if you are shaking hands and/or handing out samples. Remember whenever you are sampling food (and some beverages), you should always have on gloves on so please change those often as well.

 

Exercise and Eat Right

It’s easy when it’s cold outside to overindulge on those creamy soups and other comfort foods that make us feel warm and toasty. Please keep in mind that those comfort foods are often very high in calories and carbohydrates. Make sure you’re eating right and get your full serving daily of vegetables and fruits. These vitamin rich foods will also support your immune system. In addition to overeating, this time of year it’s easy to pack on extra pounds by general inactivity. The key is to keep up with your normal exercise routine or make adjustments if you can’t workout or take walks outside. No matter how cold it is outside, there are plenty of exercises you can do inside your home. Check out these great at-home workout for women and men.

 

Cough or Sneeze in the Crook of your ElbowAdelante Live - Sneeze into elbow

Avoid coughing or sneezing directly in your hands. Please remember you’ll be shaking hands with people, touching products and premiums and also potentially samples of food or drinks. When you feel a sneeze coming on, turn away from people and sneeze in your elbow. Also make sure you have tissues readily available and use that hand sanitizer!

 

Feel the Sniffles Coming On? Rest!

Don’t you love it when someone tells you they’re feeling sick, then you see photos on Facebook of them partying? If you start to feel that little tickle in your throat – listen to your body. Go to bed. Don’t drink alcohol. Stay warm and inside (if you can).  Consider vitamin C or zinc to stave off or lessen the duration of a cold.

 

Already Sick or Just Got Over a Cold? CLEAN!

If you are sick or have just recovered, make sure you clean the hard surfaces of your house and don’t forget to clean your keyboard and cell phone. Those are items that you constantly touch and often forget to clean. Use an antibacterial all purpose cleaner to wipe down remotes, knobs, doors and other handles around your house and car. This helps you from spreading it to other family members and from making yourself sick again! Here are additional tips on what to clean during/after an illness.

 

We know its cold outside but do us and yourself a favor and take care. There are already fewer promos in the winter season (particularly in the colder climates) than in the summer so it’s harder for promotional talent to get booked this time of year. Therefore it’s really important to stay health so you can jump on those opportunities.   Also use over the counter medicines to combat your symptoms and be very careful before calling out because you are ‘sick’. We don’t want you to get others sick by any means, but there is a huge difference between needing a cough drop and having the flu.

Happy promoting and stay healthy!

Janice Rodriguez is the President and Agency Director of Adelante Live. Please follow her on Twitter @jvrodrig1029, Facebook or  Google+. You can view her full bio here. She just got over a cold that knocked her out for a week- so she knows what she’s talking about (although a little too late).

The State of the Experiential Marketing Industry

by with No Comment Clients

What’s Happening and How It Will Shape Experiential Marketing in 2013

Checkers Grand Opening Events - Adelante Live IncThere’s a lot happening in the world of experiential marketing .  As more companies expand their marketing plans to include live events as a viable form of creating brand awareness, our industry continues to grow and change to meet their needs.

Thanks to an agency survey report released by the Event Marketing Institute (EMI) in partnership with Mosaic Experiential Marketing, we have compiled what we feel is some of the most vital information about our industry and its future.

Overall Growth and Impressions

  • Agency revenue growth rates are expected to grow 15.2% in 2013, compared to a reported 12.4% growth for 2012.
  • The top three client experiential marketing goals are to increase sales, increase brand awareness, and launch new products. Also gaining more importance to clients this year is lead generation, up 13% from last year.
  • The features that most enhance a consumer’s in-store shopping experience are not surprising. Of the agencies surveyed, 100% ranked Outgoing and Engaging Staff as “very important” or “important” on a 5-point scale.
  • The top three agency aspects most important to clients (from the agency perspective) are project management, strategic consulting, and measurement services. When selecting an agency, brands tend to look at costs, creativity, and the experience of an agency.
  • 58% of agencies believe that if brands viewed events more strategically than tactically they could achieve more value from the relationship.

Technology Usage at Events

  • In response to the use of digital media and technology at live events, many agencies responded that it is “becoming a requirement, opposed to a ‘nice to have’ element”, “can help track ROI”, and “mobile devices are the main engagement technology”. However, agencies also reported that getting consumers to share things on social media still posed quite a challenge.
  • According to the survey, integrating technology into live events is considered a more promising strategy than celebrity or content-focused events.
  • Use of smartphones by consumers during in-store events and experiences is on the rise. Primarily to take pictures, scan QR codes, receive instant savings, and compare pricing.
  • Last year, 45% of agencies reported they used social media around events. Today, 62% of agencies are using social media to reach a larger audience, disseminate event information, and to gain new leads.

Measuring ROI

  •  When asked about reaching ROI goals, 52% of agencies reported that “the ROI level realized or anticipated is not applicable”.  Meaning: Reaching a desirable number in terms of traditional ROI calculations is often difficult with experiential marketing – tracking is more of a measure vs. a traditional ROI number.
  • Of the criteria used to measure ROI in this type of marketing, the top three metrics are total event attendance/participation/visits, the amount of leads brought in, and the time spent with the product or experience by customers. Other metrics include the number of social media postings, Facebook “likes”, and website hits.
  • 62% of agencies responding to the survey say the lack of an event measurement industry standard process or model is a challenge for their organizations and their clients.

This study supports that these trends, key learnings and challenges will continue to shape our industry as we move through 2013 and beyond.

Source: EventTrack 2013. Event & Experiential Marketing Industry Forecast & Best Practices Study.  Special Report by Event Marketing Institute and Mosaic Experiential Marketing.

 

Adelante Live - Account Manager - Lisa Marino - ThumbnailLisa Marino is an account manager with Adelante Live Inc. To learn more about Lisa, please read her full bio here. When she’s not scheduling promotional talent for ALI, she can be found singing REO Speedwagon songs in her dreams. (Seriously.)

Measuring ROI in Experiential Marketing Campaigns – Part 2

by with No Comment Clients

Other Considerations Beyond Dollars and Cents When Calculating ROI

ROI Part 2- Adelante Live

In my last blog post, I started to discuss how ROI for experiential marketing doesn’t always come down to a simple spend vs. earn equation.  ROI can be determined by other means than just “sales” of an item.

However, if you are executing a retail based demo or promotion then yes, you can certainly devise a sales based number for your ROI but that still won’t give you the entire picture. For example, you can simply calculate the amount of money spent on an event vs. the amount of product sold as a result of the event. However the latter gets tricky- how are you determining which sales resulted from the consumers’ interaction at the event?  Are you looking at sales during just the execution day or a month, quarter,  or year after the event? How are you tracking consumers, whom as a result of their interaction with the event, bought the product the next time they shopped at the store?

These are important questions that add to the complexity of ROI measurement and make it difficult to use product sales ( in any type of promotional execution) as a standalone measurement. Read below for other elements that should be considered when calculating ROI for events and promotions.

Consumer Feedback

During an experiential marketing campaign, in addition to sampling, promoting brand awareness, and/or other consumer interactions, it’s important to take a moment to evaluate how consumers feel about your event and your brand.  Through event recaps with consumer comments and photos or video of consumers at the event, you can collect vital information which can be used to assess an event’s success, plan future marketing initiatives or support your digital content. The value of this type of “live” feedback should be a part of your overall ROI equation. Most agencies will require their brand ambassadors to turn in a recap report and photos after an event. (Make sure you discuss this with your account manager ahead of time. They will work with you on the specific questions you should be asking, and may even have an online reporting system to make viewing your recaps a breeze!)

Take a careful look at the recaps and photos. What did consumers have to say about your product? Remember: You want to hear the positive AND negative impressions. How much foot traffic was at your event? How many samples  of your product were given out? How many consumers were spoken to? How many coupons or collateral were handed out to consumers? This important numerical data that is essential to assessing your event’s success. You want a complete picture of the event and you can use these results to help calculate an overall ROI for your event or promotion.

Coupons and Codes

Using promotional collateral such as coupons or cards with promo codes at an event gives brands a way to track sales which resulted from the event interaction.

Retail level: We were able to measure the success of our client’s (a fast food chain) street teams by using collateral with in-store coupons. The offer of a discount in addition to a personal invitation from a trained brand ambassador made an immediate impact to store traffic.  During one particular event whereby the goal was to increase lunchtime traffic, we saw more than 100 consumers use their coupons in one day alone!

Web sales: By using codes to unlock product discounts or gain entry to “secret” content on your website, you are not only getting the physical card in their hand with your brand on it, but also driving traffic to your site. Combine this with a contact information form, and you’ve now turned this little code into a mega lead generator!

The Bottom Line About ROI

A few things to remember when measuring the cost of live event marketing:

  • Many leads will keep on giving. By collecting consumers’ contact information, you now have someone who you can reach out to time and time again.
  • Experiential marketing is often times not about the sale, but about building brand awareness.
  • By building your social media network, you are priming your consumers for the sale, and also creating a “stir” about your product or service that will reach the masses.
  • Gauging customer satisfaction will help tweak your product offering and guide future marketing campaigns.

We’ve seen a lot of success this past year with clients using events and promotions to get their brand name and product in the market, expand their reach, enhance their social media campaigns, and as a result- make sales!

If you are interested in adding experiential marketing to your campaign in 2013, contact
Janice Rodriguez.

Adelante Live - Account Manager - Lisa Marino - Thumbnail Lisa Marino is an account manager with Adelante Live Inc. Please view her full bio here. When she’s not hustling for ALI, she can be found doing a mean cover of “Dreams” at a local karaoke night.

Measuring ROI in Experiential Marketing Campaigns – Part 1

by with No Comment Clients

Why ROI Often Means More than Dollars and Cents

ROI - Adelante Live blog

When planning a marketing campaign, most marketers will measure its potential success  or set program objectives by estimating the potential ROI (Return on Investment). ROI calculations are also used after the campaign has executed to measure the success of the campaign against the budget. ROI is typically a numerical value – i.e. the percentage of increased sales versus the amount of money spent. In traditional marketing this can equate to: “If we spend $50k in media buys, and receive $150k in sales as a result, the ROI is $100k (or a 200% ROI).”

However, when you decide to expand your campaigns to include experiential marketing, you are forced to view ROI a little differently. So although many “numbers” people want hard fast measurements in dollars and cents, there are other factors to consider when talking about ROI in experiential marketing.

Let’s look at some other ways that we in the live event marketing world use to judge the success of a campaign:

Social Media/Lead Generation

If one of your campaign’s goals is to gain social media traction or to build your consumer  database by executing live events, then those results should be a component of your ROI. In order to get measurable results, you can implement the following tactics in your next event.

Facebook:

  • Set up your event on Facebook so consumers can check-in to your event.
  • Have your brand ambassadors (BA’s) check-in as well and post status updates promoting your product and page.
  • Create an interaction and incentive to drive consumers to “like” your Facebook page, create a post, or upload photos to your page directly from the event.
  • After the event, calculate how many additional “likes” you’ve received and track their posts.

Twitter:

  • Ask your brand ambassadors to tweet while at the event using your handle and an event-specific hashtag that you created.
  • Make sure your event hashtag is posted on event signage.
  • Have BA’s tweet photos of consumers trying and enjoying your product.
  • Have the talent also ask consumers to tweet using both your handle and hashtag.
  • Post event, you can track results by using a variety of applications that measure your tweets’ reach and trending pattern.  Note:  If you’re trying to measure this by yourself, make sure you search for your hashtag within 24 hours after the event as hashtag posts will disappear from a search as the trends on Twitter change!

Lead Generation:

  • Use your event talent to collect names, email addresses, phone numbers, and/or mailing addresses of event attendees as they enter the event space. Note: Many consumers are turned off by giving away too much personal information. Think about what you really need and how you are going to use it before you ask!
  • Give consumers something special if they give you their contact info – perhaps a full product instead of just a sample, or combine it with a fun activity such as taking their picture at the event, then having them enter their information in order to receive a copy.
  • Use this interaction time as a way to assess how your consumers feel about your brand. Instead of just straight data collection, ask attendees to participate in a short (3-5 question) survey. Give respondents an impactful premium item as a thank you for their participation.
  • You can outfit your staff with a custom application which can be used on a tablet or other handheld device, or info can simply be entered into a spreadsheet or a simple form on those devices. Avoid pen and paper when you can! (Someone will have to enter the data at some point which will increase your costs and the time it takes to follow up with attendees.)
  •  At the end of the event, be sure to calculate how many leads you obtained through that event and measure it against the cost.
  • After any campaign there should be a series of follow-up communications with consumer leads from your event. Be sure to include any additional sales/responses from those communications as part of your event’s ROI.

Use of social media at events for event promotion, attendee follow up and content creation is made even easier with the advent of event-specific social media applications on the market today.  There are some awesome platforms that allow event attendees, for example, to receive a branded photo directly uploaded to their Facebook page after they are prompted to like the brand’s page or creates a tweet with their photo attached. Also these apps can easily log survey question results and consumer lead info.   These apps run on easy-to-use tablets and create useable consumer created content that can be instantly measured! Don’t know where to start? Please give us a call! We have relationships with multiple providers and can ensure you get the right tool for the results you need.

There are other ways that the ROI of an event or promotion can be calculated. Please read part two of this series here.

Adelante Live - Account Manager - Lisa Marino - Thumbnail Lisa Marino is an account manager with Adelante Live Inc. and our Google+ guru. When she’s not hustling for ALI, she can be found doing a mean cover of “Dreams” at a local karaoke night.

Measuring ROI in Experiential Marketing Campaigns – Part 1

by with No Comment Clients

Why ROI Often Means More than Dollars and Cents

ROI - Adelante Live blog

When planning a marketing campaign, most marketers will measure its potential success  or set program objectives by estimating the potential ROI (Return on Investment). ROI calculations are also used after the campaign has executed to measure the success of the campaign against the budget. ROI is typically a numerical value – i.e. the percentage of increased sales versus the amount of money spent. In traditional marketing this can equate to: “If we spend $50k in media buys, and receive $150k in sales as a result, the ROI is $100k (or a 200% ROI).”

However, when you decide to expand your campaigns to include experiential marketing, you are forced to view ROI a little differently. So although many “numbers” people want hard fast measurements in dollars and cents, there are other factors to consider when talking about ROI in experiential marketing.

Let’s look at some other ways that we in the live event marketing world use to judge the success of a campaign:

Social Media/Lead Generation

If one of your campaign’s goals is to gain social media traction or to build your consumer  database by executing live events, then those results should be a component of your ROI. In order to get measurable results, you can implement the following tactics in your next event.

Facebook:

  • Set up your event on Facebook so consumers can check-in to your event.
  • Have your brand ambassadors (BA’s) check-in as well and post status updates promoting your product and page.
  • Create an interaction and incentive to drive consumers to “like” your Facebook page, create a post, or upload photos to your page directly from the event.
  • After the event, calculate how many additional “likes” you’ve received and track their posts.

Twitter:

  • Ask your brand ambassadors to tweet while at the event using your handle and an event-specific hashtag that you created.
  • Make sure your event hashtag is posted on event signage.
  • Have BA’s tweet photos of consumers trying and enjoying your product.
  • Have the talent also ask consumers to tweet using both your handle and hashtag.
  • Post event, you can track results by using a variety of applications that measure your tweets’ reach and trending pattern.  Note:  If you’re trying to measure this by yourself, make sure you search for your hashtag within 24 hours after the event as hashtag posts will disappear from a search as the trends on Twitter change!

Lead Generation:

  • Use your event talent to collect names, email addresses, phone numbers, and/or mailing addresses of event attendees as they enter the event space. Note: Many consumers are turned off by giving away too much personal information. Think about what you really need and how you are going to use it before you ask!
  • Give consumers something special if they give you their contact info – perhaps a full product instead of just a sample, or combine it with a fun activity such as taking their picture at the event, then having them enter their information in order to receive a copy.
  • Use this interaction time as a way to assess how your consumers feel about your brand. Instead of just straight data collection, ask attendees to participate in a short (3-5 question) survey. Give respondents an impactful premium item as a thank you for their participation.
  • You can outfit your staff with a custom application which can be used on a tablet or other handheld device, or info can simply be entered into a spreadsheet or a simple form on those devices. Avoid pen and paper when you can! (Someone will have to enter the data at some point which will increase your costs and the time it takes to follow up with attendees.)
  •  At the end of the event, be sure to calculate how many leads you obtained through that event and measure it against the cost.
  • After any campaign there should be a series of follow-up communications with consumer leads from your event. Be sure to include any additional sales/responses from those communications as part of your event’s ROI.

Use of social media at events for event promotion, attendee follow up and content creation is made even easier with the advent of event-specific social media applications on the market today.  There are some awesome platforms that allow event attendees, for example, to receive a branded photo directly uploaded to their Facebook page after they are prompted to like the brand’s page or creates a tweet with their photo attached. Also these apps can easily log survey question results and consumer lead info.   These apps run on easy-to-use tablets and create useable consumer created content that can be instantly measured! Don’t know where to start? Please give us a call! We have relationships with multiple providers and can ensure you get the right tool for the results you need.

There are other ways that the ROI of an event or promotion can be calculated. Please read part two of this series here.

Adelante Live - Account Manager - Lisa Marino - Thumbnail Lisa Marino is an account manager with Adelante Live Inc. and our Google+ guru. When she’s not hustling for ALI, she can be found doing a mean cover of “Dreams” at a local karaoke night.

Choosing the Right Experiential Marketing and Promotional Staffing Firm

by with 2 Comments Clients

Choice of Experiential Marketing Agencies - Adelante Live

With experiential marketing on the rise, now is a GREAT time to add a promotional marketing agency with staffing capabilities to your power team. Live promotional events are a great way to directly reach your customer base and test out new products, hand deliver a branding message, or obtain new leads. Once you add the powerful mix of branding and interaction with live brand ambassadors to your current marketing strategies, you will be amazed by the results!

However, choosing the right experiential marketing firm to develop, manage, and staff your promotional programs – especially if you’re new to this type of marketing – can seem overwhelming at best.  That being said, keep the following ideas in mind when selecting your experiential marketing partner.

History

Choose a company that has had a positive reputable history of at least five years with both talent and clients alike. Anything less than five years and you’ll be dealing with a company that has yet to fully build its talent roster and, more than likely, has not had its fair share of successes.

Location, Location, Location!

Make sure your agency of choice can provide event services in the areas you need them most! Some markets can provide more talent and services than others. Ask your agency if they can provide event resources in some of your more remote markets.

Excellent, Solid Talent Base

You not only want a good selection of promotional talent based on demographics, lifestyles, and promotional experience – but you also need RELIABILITY AND DEPENDABILITY. Don’t be afraid to ask the agency for talent references of brand ambassadors they have worked with in recent months.

Active Client Involvement

You may want to be involved with talent selection for your event. Then again, you may want to leave it in the hands of your agency. Either way, you’ll want to have that option! Look for an agency that allows you to play a key role in talent selection. Ideally, they will have an online portal that allows you to view talent photos, as well as their prior promotional experience, languages spoken, and other special skills.

Flexible Booking Policy

Ask the agency about their flexibility when booking events. We all know that events can change quickly – a location changes, weather forces a cancellation, activation times get moved up or pushed back.  Make your inquiries before signing a contract with them. Knowing this ahead of time will save both of you some heartache! Understandably, each agency will have their own policy, so shop around but know that a good agency should be open and upfront about their policies…AND their flexibility.

Reputable Clientele

Look for an agency that has a healthy list of clients – not just in size, but in depth. Are they working with reputable companies? Well-known brands? And how recently have they booked promotions with these brands? Are they working with other clients in your particular industry? And finally, for how long have they worked with some of their clients?

Accessible Account Managers

Make sure the agency has account managers that are easily accessible during events. If you have an event executing at 8pm in the evening and run into a snag, you are going to want your account manager available if need be.

Accurate and User-friendly Reporting System

Because success rates can sometimes be tough to measure with promotional marketing, one of the best ways to obtain vital feedback from an event is via onsite reports. Ask the agency about their reporting system. Your agency should not only be willing to work with talent on obtaining reports and photos from each event, but should also have an easy way of delivering that information to you.

Adaptability and Access to Other Services

Your promotional agency should be able to adapt and grow with you as your needs change. Look for an agency that can offer more than just talent bookings. What other services do they offer? Perhaps they offer lead generation services on mobile devices to capture consumer contact information onsite. Or, maybe they can assist with promotional materials design and printing. Seek out companies that have a vast network of third party vendors that can cover all the bases for your experiential program.

It’s not always about the rates…

Keep in mind that the rates should only be a portion of your assessment. A low rate may be great for your budget but means nothing if your account manager is not available or your talent is sub-par. Also, keep in mind that rates vary depending on the event type and location. Events in smaller towns which require travel from a major market or larger programs where several staff are needed  for an extended period of time may be priced differently than a one-day, one-person event

If you choose the agency that best suits your needs, you are bound to succeed! It’s worth the time and effort to ask the appropriate questions upfront when choosing an agency. Also, don’t be afraid to work with the agency to develop mutually beneficial solutions. You may be surprised at the outcome!

Adelante Live - Account Manager - Lisa Marino - Thumbnail Lisa Marino is an account manager with Adelante Live Inc. and has 15 years experience in the product marketing and seminar industries. When she’s not hustling for ALI, she can be found doing a mean cover of “Dreams” at a local karaoke night.

Experiential Marketing

by

Learn More about What Experiential Marketing Can Do For Your Brand

What is Experiential Marketing?

Experiential marketing directly connects the consumer to your product or service through innovative and fun live events. Your brand and message are delivered directly into the hands of your target market as Adelante Live helps you create an experience that is not only seen and heard, but also emotionally felt. Use experiential marketing to promote new products, advertise special events, increase customer satisfaction, and engage and retain consumers.

Why Use Experiential Marketing?

Our live events are not always about the sale, but rather, afford the consumer the opportunity to try out a product. This type of interaction with your brand increases the chance of making that final sale! It gets your brand out there – your name, product, service, and message are prominently displayed. Consumers see your brand on promotional materials such as flyers or coupons, on branded uniforms worn by our talent, on bags used to carry your product samples, and on signage at the display area…just to name a few!

Experiential Marketing Works

According to a study released in January 2012 by the Event Marketing Institute (EMI), event marketing is dominating a larger portion of campaign budgets…and producing bigger results! The effectiveness of event marketing is staggering: 95% of consumer respondents stated that participating in a recent event made them more inclined to purchase the products being promoted. 71% percent of consumers felt more positive about the company, brand or product following their event experience. 58% of consumers said they purchased the product or service after the event. 86% said they subsequently became a regular customer. Brands are expecting their event and experiential marketing budgets to grow by almost 8% in 2012. 84% of brand-side survey respondents say that events and experiential marketing are considered “very important/critical” or “important” by their organizations, including senior management.

EXPERIENTIAL MARKETING SERVICES

Adelante Live Inc. works in tandem with your marketing communications, advertising or public relations agency to develop an experiential marketing program that will achieve activation goals. We also work directly with our brand client to identify the best promotional opportunities and to set measurable benchmarks from which our activation goals will be based. Creativity. Experience. Success that can be measured. Those are the foundations of our development process.
After the initial concept development phase, the hard work begins. Adelante Live offers a comprehensive list of services to ensure that your event is a success. We can provide location and market research and scouting, permit application services, venue research and contracting, and entertainment and vendor booking and contracting.
Adelante Live, Inc. knows that ROI is more than a buzz word for our clients. We specifically build measurable components into our programs to track vital stats such as redemption rates, attendance, premium distribution, survey results, and lead generation. Our online reporting system allows field staff to constantly update the progress of the event, and allows us and our clients to consistently monitor results and make adjustments as needed in a timely manner.
Premiums and branded takeaways are an extremely important part of your promotion or event. Use our services to concept and design a unique premium for your brand. The consumer can leave your event with a branded piece that they use again and again which reinforces your brand and also reminds them of the great time they had interacting with your brand.
Adelante Live, Inc. knows that ROI is more than a buzz word for our clients. We specifically build measurable components into our programs to track vital stats such as redemption rates, attendance, premium distribution, survey results, and lead generation. Our online reporting system allows field staff to constantly update the progress of the event, and allows us and our clients to consistently monitor results and make adjustments as needed in a timely manner.
Let us provide real time feedback of your event. Our trained team of event shoppers can monitor your event, and provide a detailed report and photos which can be accessed online. Our shoppers can also perform on the spot re-training to ensure that event staff are delivering the brand message. Also they can make any adjustments to the event footprint so that the layout meets client specifications.
Use our event production services to create your event from the ground up or use our services a la carte. We can coordinate the entire event from lights/sound to catering to entertainment. Most importantly we will make sure that your brand is the focus of the event and a cohesive message is being delivered.

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Adelante Live: Our Experiential Marketing Services

As more organizations add the power of experiential marketing to their campaigns, Adelante Live, Inc. is here to meet their needs. We provide a full experiential marketing service solution that includes concept development, planning, staffing, managing, monitoring, and event reporting.

The need for experiential marketing is on the rise – it is THE most effective way of delivering your brand directly into the hands of your consumers. Allow Adelante Live to help you best utilize your marketing dollars through the use of our street teams, product demonstrators, brand ambassadors, tradeshow talent, event managers…and even our key niche market managers who can give you expert insight that only a local can.