Top Brand Marketing Trends for 2016

All of the experts have weighed in on what marketing trends will drive the industry in 2016. We’ve gone through the lists and picked the top trends that keep showing up again and again. Do you agree that these will make an impact in 2016?

  • Adelante Live Marketing TrendsContinued growth of omni-channel marketing
  • Brand ambassadors become brand advocates and use their own social networks to influence consumers after an event
  • Live streaming & video content online and mobile
  • Mobile is now ‘first screen’ – optimized websites, apps, targeted campaigns are an absolute must
  • Games and contests available on mobile
  • 3D/4D and virtual reality
  • Department stores grow shop-in-shop collaborations
  • Data, data and more data – before, during and after campaigns to validate ROI
  • Social media as a channel, not a strategy
  • Storytelling and natural, relevant content
  • Location based marketing technology
  • Expansion of search engines
  • Customer engagement at events integrates with sales to directly affect conversion rates
  • Increase in paid social media advertising
  • Increased security at events (resulting in increased costs for venues, permits, sponsorships etc.)
  • Growth of airport (travel retail) marketing
  • Pop up trucks & shipping containers for mobile tours
  • Using experiential to start the brand conversation then following up with PR and social media


Janice Rodriguez is the President and Agency Director of Adelante Live Inc. and is excited to see if these 2016 trends really stick! Please follow her on Twitter @jvrodrig1029 or on Google+. You can view her full bio here.

Why You MUST Use Google+

Google+ Is So Much More Than Another Social Networking Site

On the surface, Google+ looks like just another social media site.

You can build a profile. You can add friends. You can follow people and have them follow you back. You can post “status updates” to your Stream. You can even upload photos and videos, and share links.

But what you probably don’t know is that behind all of the social networking lies a virtual SEO jackpot!

Search Engine Optimization

Type your business name – or even your personal name – into a Google search.

Where do you rank?

If you have to click to Page 2 to find yourself, you’re not doing a very good job with your SEO strategy. And, even if you do show up on the first page, it could be because you are signed into your Google account.

Here’s what that means…

When someone is logged into their Google account and conducts a Google search, the results pull not only from the good ol’ interwebs, but also from your Google+ page and those sites and searches recommended by those in your network on Google+.  So…if your buddy Carl has recommended a web page on Jager Bombs, and you search for “Jager Bombs” on Google, the page that he recommended – good or bad – will make its way to the front page of your search results.

Why Does Google+ Matter?

The more activity that you have on your Google+ page, the more likely it is that your website will be seen by others.

For example, when you set up a Google+ page, others may share the content that you post, “+1” it (recommend it), or comment on it. This activity gives your Google+ page AND your main website (that you will link to your G+ page) a boost in Google’s search engine results.

You’ll see activity grow around your site! And more page visits = more leads and opportunities!

How to Use Google+

Make sure that each of your sites (corporate site, Facebook page, Twitter, Instagram, etc.) are posted as links on your “About” page in Google+. Then, post new, useful content on your Google+ page on a regular basis. Continue to post content on a regular basis so that others may read, share, and comment on it. Encourage people to “+1” your post to build up interest.

If you can increase your visibility in a Google search by using Google+ on a regular basis, imagine the possibilities! Bringing your name or web page to the top of a search engine results’ page is a monumental WIN for any business or even individual talent looking to make a name for him or herself.

Google+’s SEO capabilities make it very different from other social media platforms. In a world where your search engine ranking can make the difference between making the sale or not, the important role that Google+ plays in your overall social media strategy cannot be ignored. So if you haven’t already, get started today on creating your Google+ page and start adding people and pages to your circles. Most importantly, please add Adelante Live to your circles and let’s stay in touch!

Important Links:

How to Simply Create a Google+ Page for You

How to Create a Google+ Page For Your Business

How to Create Circles in Google+

Adelante Live - Account Manager - Lisa Marino - Thumbnail Lisa Marino is an account manager with Adelante Live Inc. and our Google+ guru. When she’s not hustling for ALI, she can be found doing a mean cover of “Dreams” at a local karaoke night.

Giving Consumers What They Want

The premium item is an important part of a promotional event. They often are used as enticement for lead generation and as a way to reward consumers for participating in the promotion.  Ideally the premium item will be used again and serve as a reminder of the event while continuing to build brand awareness long after the event is over.

We polled our talent to ask what premiums have had the most positive reaction with consumers. Here’s what they said:

  • Personalized buttons
  • Polaroid/instant photos with brand logo
  • Backpack Coolers
  • iTunes Gift Cards
  • Cash Gift Cards
  • Photo booths with takeaway flip book
  • Branded sunglasses
  • Branded reusable water bottles
  • Branded tote bags
  • Customizable t-shirts

Just remember it’s extremely important that the premium complements both the brand, the event, and the audience. Also keep in mind the typical consumer today is more conscious of the environment so it’s critical that the premium isn’t viewed as wasteful.