6 Tips for Promotional Talent to Stay Healthy This Winter

Follow These Simple Tips to Keep Promoting All Winter Long

Adelante Live Sick Brand AmbassadorThere seems to be no end in sight for this long winter. In order to get through this cold and flu season and still maintain your health, you must take care of yourself. As a brand ambassador who is dealing with the public at every promotion, you’re in a prime position to get sick or to get someone else sick. Here are some common sense tips on how to stay healthy so you can keep working as a promotional talent this winter.

Wash Your Hands!

One of the most important and easiest things you can do to stay healthy this cold and flu season is to wash your hands often. Most doctors recommend that you wash your hands with soap and water for at least 20 seconds- which is as long as singing “Happy Birthday’ twice.


And if You Can’t Wash Your Hands…

If you are working a promotion or event, taking frequent bathroom breaks is probably not going to be an option. So the second best thing is to use hand sanitizer often. There are plenty of travel size and hand sanitizer spray that can easily fit in your pocket. Use these (discreetly) in between consumers especially if you are shaking hands and/or handing out samples. Remember whenever you are sampling food (and some beverages), you should always have on gloves on so please change those often as well.


Exercise and Eat Right

It’s easy when it’s cold outside to overindulge on those creamy soups and other comfort foods that make us feel warm and toasty. Please keep in mind that those comfort foods are often very high in calories and carbohydrates. Make sure you’re eating right and get your full serving daily of vegetables and fruits. These vitamin rich foods will also support your immune system. In addition to overeating, this time of year it’s easy to pack on extra pounds by general inactivity. The key is to keep up with your normal exercise routine or make adjustments if you can’t workout or take walks outside. No matter how cold it is outside, there are plenty of exercises you can do inside your home. Check out these great at-home workout for women and men.


Cough or Sneeze in the Crook of your ElbowAdelante Live - Sneeze into elbow

Avoid coughing or sneezing directly in your hands. Please remember you’ll be shaking hands with people, touching products and premiums and also potentially samples of food or drinks. When you feel a sneeze coming on, turn away from people and sneeze in your elbow. Also make sure you have tissues readily available and use that hand sanitizer!


Feel the Sniffles Coming On? Rest!

Don’t you love it when someone tells you they’re feeling sick, then you see photos on Facebook of them partying? If you start to feel that little tickle in your throat – listen to your body. Go to bed. Don’t drink alcohol. Stay warm and inside (if you can).  Consider vitamin C or zinc to stave off or lessen the duration of a cold.


Already Sick or Just Got Over a Cold? CLEAN!

If you are sick or have just recovered, make sure you clean the hard surfaces of your house and don’t forget to clean your keyboard and cell phone. Those are items that you constantly touch and often forget to clean. Use an antibacterial all purpose cleaner to wipe down remotes, knobs, doors and other handles around your house and car. This helps you from spreading it to other family members and from making yourself sick again! Here are additional tips on what to clean during/after an illness.


We know its cold outside but do us and yourself a favor and take care. There are already fewer promos in the winter season (particularly in the colder climates) than in the summer so it’s harder for promotional talent to get booked this time of year. Therefore it’s really important to stay health so you can jump on those opportunities.   Also use over the counter medicines to combat your symptoms and be very careful before calling out because you are ‘sick’. We don’t want you to get others sick by any means, but there is a huge difference between needing a cough drop and having the flu.

Happy promoting and stay healthy!

Janice Rodriguez is the President and Agency Director of Adelante Live. Please follow her on Twitter @jvrodrig1029, Facebook or  Google+. You can view her full bio here. She just got over a cold that knocked her out for a week- so she knows what she’s talking about (although a little too late).

9 Phone Etiquette Tips to Keep You Dialed-in for Success!

Phone Etiquette for Talent - Adelante Live blog

Proper phone etiquette may seem like common sense, but in today’s digital age, communication skills seem to get lost in translation. Try to keep these phone etiquette tips in mind when talking with your agency’s account managers.

1) The best time to call. Try your best to call your account manager during normal business hours (8am-6pm, M-F). Some agencies (like us!) allow for office phones to be transferred to cell phones after business hours for any on-site emergencies during an activation. But do try your best to reach your agency during business hours.

2) Identify yourself. Be sure to give your full name and reason for calling. If leaving a message, follow the same proper phone etiquette and include your call back number and best time to reach you.

3) Remain professional. Avoid informal speech and explicit language. If a relationship between you and your manager has already been established, you may inquire about other non-sensitive personal matters. Let your personality shine…but make sure you are doing so appropriately.

4) Reduce the noise level. This phone etiquette tip should apply to any call. You may be able to hear someone but that doesn’t necessarily mean that they can hear you. Remember: Background sounds can drown out your voice. Move to a quieter area if talking on the phone. Roll the windows up if in a car. If you absolutely must make or receive a call in a noisy environment, cup your hand over the mouthpiece of the phone as best as you can. Not only will the person on the phone appreciate it, but those around you will thank you, too!

5) Speak clearly and directly into the mouthpiece – and don’t use a speakerphone. If there is a need for you to be “hands-free”, then proper phone etiquette says you shouldn’t be on the phone. Wait until you can physically pick up the phone to have a conversation. Remember to speak clearly and slowly, especially when leaving a message. And don’t eat or chew gum while talking!

6) Smile! And set the tone. Did you know that you can actually “hear” a smile? If the account manager senses boredom or shyness in your voice, they may think you don’t have the right personality for the gig. Make sure your tone is positive, yet not pushy or overly anxious.

7) Take notes. Have a pen and paper handy. If you are speaking to a new manager – one you haven’t worked with before – make sure you write down their name…then use it during the call. You’ll also want to take specific notes regarding what is expected of you for the event.

8) Don’t talk while driving! Know your state law. Some states prohibit use of a cell phone while driving. If you must answer a call, let your account manager that you are driving and would like to call them back. Give them a time frame when you will return their call…then make sure you do so! (The same goes for texting. Do not text and drive. Wait until your vehicle is stopped to send a text.)

9) End on a high note! Thank the account manager for taking the time to speak with you. If you are booked, thank them for the booking and reassure them that you will do your best!

You’ll be surprised just how far proper phone etiquette can take you. It shows professionalism, positivity, and will give you that edge that you need over other talent!

Adelante Live - Account Manager - Lisa Marino - Thumbnail Lisa Marino is an account manager with Adelante Live Inc. To learn more about Lisa, please read her full bio here. When she’s not hustling for ALI, she can be found doing a mean cover of “Dreams” at a local karaoke night.

The Importance Of Being On Time (and That Means 15 Minutes Early)

What You Need to Know About Arriving to Your Events On Time

Be on Time Have you heard the expression, arriving on time means you are already late? Well I hadn’t heard that until I started in this industry close to 10 years ago. A former event manager I worked with was adamant that you were on time only when you arrived 15 minutes early. We have always called this an industry “courtesy” but more and more often we are seeing brand ambassadors and sometimes even event managers, arriving late to promotions.

So what does being on time mean to us here at Adelante Live? It means that you are at the activation site, checking in with the event manager 15 minutes before your booked time. This does NOT mean you are looking for parking or, God forbid, still driving to the event!

I’m not going to tell you to set your alarm early or change the time of the event in your calendar to trick yourself into arriving early. I’ll leave that up to you. As an independent contractor, you have to be responsible for your schedule and if you cannot arrive on time- you will no longer be booked by any agency. You will rarely get a second chance.

Here are some practical tips on how to make sure you arrive to your event early and ready to execute:

Prepare In Advance

Make sure you have the following information and items with you:

  • Final information
  • Wardrobe
  • Site map/Directions
  • On site contact information
  • Parking information
  • Cash for parking
  • Charged cell phone

Remember you can always check your events from our mobile site (m.adelantelive.com) and full A-Live Agenda online. Also if there is any other issue or concern, you can always call your Adelante Live Account Manager – even on the weekend – and your call will be answered. NOTE: Please review this information the day BEFORE event so you can get any questions answered/clarified. Waiting until the hour before the event is not a good idea.

Allow More Time for Parking and Traffic

You know when rush hour is so plan accordingly. But an accident can cause a traffic snarl. You need to pad enough time in for these unforeseeable circumstances. Working at a major sporting event or in a busy downtown area? You know you will have to park somewhere possibly far from the event location. You have to allow enough time to navigate a potentially unfamiliar area, park and actually walk to and enter the promotional area.

Know Directions

Make sure you know the best way to get to the event as well as an alternate route in case of traffic or road closure. With GPS and online programs such as Google or Yahoo Maps, there really is no excuse for not knowing HOW to get to your event. If you are unfamiliar with the area, automatically add an extra 30 minutes to your prep time so you can navigate the area.

Your Tardiness Affects Everyone

When you are late, the onsite manager has to stop what they are doing and call you and/or the agency to check your status. The manager has to delay training and other critical pre-execution tasks. And when you arrive late and the event is already in progress- it just looks really bad to attendees who can see you running around and it affects the morale of other talent who are picking up your slack because you’re not there.

Many People are Counting on You

The brand paid good money to have this event executed as planned. Months of planning, large amounts of money and the hard work of many people from many different companies and organizations have gone into the event and your performance is critical to its success. If the goal is to have a certain amount of interactions or distribute a set number of samples, your lateness will affect the achievement of those goals. People lose their jobs over not reaching and exceeding benchmarks. Even though that may sound extreme- clients have been lost for much less.

Time is Money

I’m sure you have heard the expression “Time is money”? It couldn’t be more true in the experiential marketing industry. Not only will the brand, agency and staffing agency’s money be affected by your timeliness, but you will be affected the most. Remember that your ability to be punctual to your events will make a big difference in getting hired for future events. Trust me – word travels fast in this industry and you do not want to get a reputation for being a talent who always arrives late and unprepared.

Bottom line: You need to be where you say you will be at the right time- which is at least 15 minutes early.


Janice Rodriguez is the President and Agency Director of Adelante Live. Please follow her on Twitter @jvrodrig1029. You can view her full bio here. When she’s not working (when is that?) she enjoys traveling, especially if it’s out of the country and she has no access to a computer (or phone).

Three Reasons Why It Seems Like Your Agency Has Lost Your Number

1. You Have a Reputation of Being Late.  In this profession being late is tantamount to committing a cardinal sin. Thou must not be late!  And if for some reason you are late; you should call or text the onsite manager before you are actually late to let them know that you are running behind and when they should expect you.  Admittedly I’ve had to do this once or twice. It has always worked out to my benefit. By calling before you are actually late it prevents the onsite manager from wondering if they have a no show on their hands and if backups need to be called. It also shows responsibility, respect for others’ time, and that you are not the type to try to sneak in late hoping that no one has noticed.

2. You are overheard bad mouthing the Client, Product, Agency, and/ or Event Management.  Engaging in that type of behavior is always in bad taste.  At some point we all have been involved in a program that was disorganized and poorly managed.   Complaining about it to anyone who will listen is tempting; however do your best to refrain from this. Yes it feels good to vent at times, but you never know who is listening and who is friends with whom. This can be a competitive industry and you don’t want to lose out on bookings because word got back to an agency that you had a negative attitude and were complaining about the program.  If the client happens to be onsite and overhears it, count on never working for that booking agency again.

3. You don’t look like your pictures. You must look like your pictures. An agency cannot send you to a casting call or promotion in good faith if you’ve gained or lost twenty pounds, you’ve cut your hair, you’ve grown your hair, you’ve dyed your hair and your pictures do not reflect these changes. Drastic appearance changes require picture updates. With promotional modeling opportunities the rules are not as strict but you should still do your best to regularly update your photos.

Don’t fall victim to any of the above bad behaviors and you will be sure to remain in your agency’s good graces.

Shalina Rankin      Shalina Rankin, writer, trade show host, event and marketing specialist and owner of Baubles At Your Feet  may be contacted at  ShalinaPresents@facebook.com for opportunities, comments and topic suggestions.