Tag Archives: retail demonstrations


6 Must Haves for Off Premise Promotions

Tools of the Trade Promo Talent Need for Off Premise Success Off premise promotions are wine, spirit or beer promotions that happen at retail locations such as grocery stores, liquor stores or big box retailers. The term off premise literally … Continue reading

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7 Tips for Promo Talent: How to Write a Better Event Recap Report

7 Must-Do’s On Your Next Event or Promo Recap Last week, my colleague Lisa Marino wrote a post about the vital information brands and agencies should obtain from an event recap report. I wanted to take the opportunity with this post to … Continue reading

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Measuring ROI in Experiential Marketing Campaigns – Part 2

Other Considerations Beyond Dollars and Cents When Calculating ROI In my last blog post, I started to discuss how ROI for experiential marketing doesn’t always come down to a simple spend vs. earn equation.  ROI can be determined by other … Continue reading

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Recent Events

Here’s a closer look at some of our more recent events! From street teams for energy drinks to restaurant grand openings to sampling events for beer and liquor brands, Adelante Live provides the right talent for the right event – … Continue reading

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