Tag Archives: promotions


Adelante Live – A Look Back at the Past 10 Years

It’s hard to believe that 10 years ago I started Adelante Live. At the time, I had left the modeling industry where I had been working for several years as a commercial print agent and I was working as a … Continue reading

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6 Tips for Promotional Talent to Stay Healthy This Winter

Follow These Simple Tips to Keep Promoting All Winter Long There seems to be no end in sight for this long winter. In order to get through this cold and flu season and still maintain your health, you must take … Continue reading

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ALI Success Story: Checkers Restaurants

How Checkers Reaches their Consumers Where They Work and Play Since February 2012, Adelante Live, Inc. has executed an extensive Street Team and Brand Ambassador program for the Checkers/Rally’s brand throughout various U.S. cities. These events have included promotions of … Continue reading

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Promotional Talent: 6 Reasons Why You Aren’t Getting Booked

Increase your chances of being booked for an event by following these 6 quick and simple steps. “Why am I not getting booked??” I hear that question as least once a week. You believe you are the perfect fit for … Continue reading

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7 Tips for Promo Talent: How to Write a Better Event Recap Report

7 Must-Do’s On Your Next Event or Promo Recap Last week, my colleague Lisa Marino wrote a post about the vital information brands and agencies should obtain from an event recap report. I wanted to take the opportunity with this post to … Continue reading

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4 Elements to Building a Great Event Report

Learn the 4 Elements that Every Report Should Contain In order to fairly assess the success of an event, you need to obtain feedback from both your talent in the field and the consumers with whom they interacted. This feedback … Continue reading

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Measuring ROI in Experiential Marketing Campaigns – Part 2

Other Considerations Beyond Dollars and Cents When Calculating ROI In my last blog post, I started to discuss how ROI for experiential marketing doesn’t always come down to a simple spend vs. earn equation.  ROI can be determined by other … Continue reading

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Our Year in Review 2012

It Was a Busy Year for Adelante Live In addition to providing event services for over one thousand events, demos, promotions, and tradeshow events in 2012, we also hit some key benchmarks in the growth of our agency. Here are … Continue reading

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The Importance Of Being On Time (and That Means 15 Minutes Early)

What You Need to Know About Arriving to Your Events On Time Have you heard the expression, arriving on time means you are already late? Well I hadn’t heard that until I started in this industry close to 10 years ago. A … Continue reading

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Getting Too Many (or Not Enough) Emailed Promo Opportunities?

Simple Tips for Managing Your ALI Emails I know you love us, but I’m also sure you don’t want an inbox full of promo opportunity notifications – especially if you live 500 miles from the event location! Here are a … Continue reading

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