Adelante Live: The Year In Review 2015

As our 10th Year in Business Comes to a Close, We Look Back and Say Thank You

Adelante Live 2015 year in review

This past January, we started the official celebration of our 10th year in business as an experiential marketing agency.  What an amazing journey it has been since we first opened our doors in November of 2004. We so graciously thank our clients, talent and industry colleagues for the trust they have placed in us. They’ve all played a crucial role in our success. We look back gratefully at all we’ve accomplished in 2015 and are looking forward to an amazing 2016.

 

 

Here are a few highlights of the past year:

  • Celebrated our 10th successful year in business!
  • Named to top Tampa Bay Companies  in the Women Owned Businesses and Marketing & Public Relation Firms categories by the Tampa Bay Business Journal.
  • Continued to develop the A-Live Apex platform and converted multiple clients to our online reporting system.
  • Based on the success of the A-Live Apex, we invested in creating YourEventCrew.com, an online based talent management platform which can be utilized by event marketing companies to manage and schedule their own event talent.
  • Provided amazing talent for a variety of roles and projects including beauty demos, sports events, multicultural events, tradeshows and festivals across the USA.
  • Expanded our expertise in on and off premise spirit, beer and wine demos by providing salesmodels at airport duty free stores, big box retailers and grocery stores, specialty liquor stores and bars and restaurants across the country for a diverse group of well known US and International brands.
  • Invited to again develop and manage the 3rd execution of the Bright House Networks Hello Friend program. This is a community marketing program where our teams executed “Random Acts of Friendship” to the unsuspecting public across multiple markets. Our team executed such great activities as hosting parties at local children’s hospitals and visiting schools to give gifts of appreciation to teachers.
  • In the spirit of the holidays and in honor of our clients, we contributed a portion of our profits to The Greater Chicago Food Depository and Metropolitan Ministries in Tampa. It’s not too late to donate!
  • Added great new companies and brands to the Adelante family!

 

As we look forward to an exciting 2016, I want to personally say thank you to my fellow Adelante HQ teammates who work so hard throughout the year to deliver amazing client service. To our clients, talent and industry colleagues, I thank you for your support and dedication. We’re so grateful to have a successful 10 year track record in this dynamic event marketing industry and we recognize that we couldn’t have done it alone.

Best wishes for a happy, safe and successful 2016!

 

Janice Rodriguez is the President and Agency Director of Adelante Live Inc. and is excited to see what 2016 has in store! Please follow her on Twitter @jvrodrig1029 or on Google+. You can view her full bio here.

Choose Value Over Price When Hiring a Promotional Staffing Agency

Look for the value in an agency partner – and not just its pricing!

Price-vs-Value - Adelante LiveWe have a tendency in life to always look for bargains. Bargains when we’re grocery shopping, bargains when buying a car, bargains for local restaurants, and so forth. And, often times, bargain hunting is a good idea. However in business, it’s knowing when to put value over a bargain that makes you a smart decision maker.

Value: The regard that something is held to deserve; the importance, worth, or usefulness of something.

The value that a promotional staffing agency brings to your marketing campaign is not only the direct delivery of your brand message to your consumers, but also their experience and skills in booking, managing, and executing such a campaign.

There are two main points of value to keep in mind when thinking about working with a partner agency for your experiential campaign: Messaging and Management.

Messaging

Live event marketing is a very dynamic way of getting your brand, product, or service directly into the hands of your target demographic. It leaves your consumers with a “feel good” emotion – a message that is felt rather than just heard or read. It allows you to directly target those consumers that are most likely to make a purchase. Through the use of product demonstrations, in–store samplings, street teams delivering coupons, flyers, and premiums, or even a friendly and energetic face at a trade show booth, you’re using a form of marketing whose reach far surpasses that of traditional print or broadcast media. The right agency partner recognizes how important this messaging opportunity is and will utilize their suite of tools to optimize the value of each program.

Management

A good agency will bring you substantial value when it comes to the management of your event. They will plan, staff, and manage the execution of the event, as well as provide post-event reporting and analysis. This underestimated value frees up time and effort on your end. Hours upon hours go into staffing a live event – and that’s something that your in-house staff just doesn’t have time for on a daily basis. Hiring an agency to manage all of your staffing needs also gives you the benefit of their expertise with this type of marketing. The use of promotional live event marketing is new to some in-house marketing departments and brands. Get the most value from day one by working with a professional agency who can put their years of promo experience to work for you.

So now that you see the value that a promotional staffing agency can bring to your marketing efforts, why would you want to cheat yourself by choosing a bargain over a value?

If it seems too good to be true, it probably is.

The lowest price may not always be the best option. Why? Because lower prices in this industry may signify a number of things. Your agency may not be paying talent fairly. And if that’s the case, you are taking a HUGE risk that the talent may not be the best fit for your event, or, even worse, are inexperienced and not trained properly by the agency. We sincerely believe that you get what you pay for when it comes to placing promotional talent.

A significantly lower price quote from an agency may also mean that they do not have the technology that clients find useful and necessary such as social media planning, online reporting systems, photo upload capabilities, and talent selection tools. If this is the case, working with your agency can be very time consuming and a difficult process – which it shouldn’t be! Trust me – the lower price won’t be worth the hassle.

Keep in mind that if an agency’s rate is a bit outside your budget, there is significant value in their additional services beyond just staffing. You are getting years of experience, an extensive talent database selection, online booking and reporting tools, social media programming, talent trainers, and account managers that are on-call 24/7. Also, remember after all of the planning of your event or promotion, the people who are representing your brand play a critical consumer facing role. Do you really want to book the talent who are on “sale”, or would you rather book those who will do the best job and are the best fit?

So while everyone likes a discount, you may want to consider the value of what you’re getting before taking the bargain basement price!

Adelante Live - Account Manager - Lisa Marino - ThumbnailLisa Marino is an account manager with Adelante Live Inc. To learn more about Lisa, please read her full bio here. When she’s not scheduling promotional talent for ALI, she can be found singing REO Speedwagon songs in her dreams. (Seriously.)

Choosing the Right Experiential Marketing and Promotional Staffing Firm

Choice of Experiential Marketing Agencies - Adelante Live

With experiential marketing on the rise, now is a GREAT time to add a promotional marketing agency with staffing capabilities to your power team. Live promotional events are a great way to directly reach your customer base and test out new products, hand deliver a branding message, or obtain new leads. Once you add the powerful mix of branding and interaction with live brand ambassadors to your current marketing strategies, you will be amazed by the results!

However, choosing the right experiential marketing firm to develop, manage, and staff your promotional programs – especially if you’re new to this type of marketing – can seem overwhelming at best.  That being said, keep the following ideas in mind when selecting your experiential marketing partner.

History

Choose a company that has had a positive reputable history of at least five years with both talent and clients alike. Anything less than five years and you’ll be dealing with a company that has yet to fully build its talent roster and, more than likely, has not had its fair share of successes.

Location, Location, Location!

Make sure your agency of choice can provide event services in the areas you need them most! Some markets can provide more talent and services than others. Ask your agency if they can provide event resources in some of your more remote markets.

Excellent, Solid Talent Base

You not only want a good selection of promotional talent based on demographics, lifestyles, and promotional experience – but you also need RELIABILITY AND DEPENDABILITY. Don’t be afraid to ask the agency for talent references of brand ambassadors they have worked with in recent months.

Active Client Involvement

You may want to be involved with talent selection for your event. Then again, you may want to leave it in the hands of your agency. Either way, you’ll want to have that option! Look for an agency that allows you to play a key role in talent selection. Ideally, they will have an online portal that allows you to view talent photos, as well as their prior promotional experience, languages spoken, and other special skills.

Flexible Booking Policy

Ask the agency about their flexibility when booking events. We all know that events can change quickly – a location changes, weather forces a cancellation, activation times get moved up or pushed back.  Make your inquiries before signing a contract with them. Knowing this ahead of time will save both of you some heartache! Understandably, each agency will have their own policy, so shop around but know that a good agency should be open and upfront about their policies…AND their flexibility.

Reputable Clientele

Look for an agency that has a healthy list of clients – not just in size, but in depth. Are they working with reputable companies? Well-known brands? And how recently have they booked promotions with these brands? Are they working with other clients in your particular industry? And finally, for how long have they worked with some of their clients?

Accessible Account Managers

Make sure the agency has account managers that are easily accessible during events. If you have an event executing at 8pm in the evening and run into a snag, you are going to want your account manager available if need be.

Accurate and User-friendly Reporting System

Because success rates can sometimes be tough to measure with promotional marketing, one of the best ways to obtain vital feedback from an event is via onsite reports. Ask the agency about their reporting system. Your agency should not only be willing to work with talent on obtaining reports and photos from each event, but should also have an easy way of delivering that information to you.

Adaptability and Access to Other Services

Your promotional agency should be able to adapt and grow with you as your needs change. Look for an agency that can offer more than just talent bookings. What other services do they offer? Perhaps they offer lead generation services on mobile devices to capture consumer contact information onsite. Or, maybe they can assist with promotional materials design and printing. Seek out companies that have a vast network of third party vendors that can cover all the bases for your experiential program.

It’s not always about the rates…

Keep in mind that the rates should only be a portion of your assessment. A low rate may be great for your budget but means nothing if your account manager is not available or your talent is sub-par. Also, keep in mind that rates vary depending on the event type and location. Events in smaller towns which require travel from a major market or larger programs where several staff are needed  for an extended period of time may be priced differently than a one-day, one-person event

If you choose the agency that best suits your needs, you are bound to succeed! It’s worth the time and effort to ask the appropriate questions upfront when choosing an agency. Also, don’t be afraid to work with the agency to develop mutually beneficial solutions. You may be surprised at the outcome!

Adelante Live - Account Manager - Lisa Marino - Thumbnail Lisa Marino is an account manager with Adelante Live Inc. and has 15 years experience in the product marketing and seminar industries. When she’s not hustling for ALI, she can be found doing a mean cover of “Dreams” at a local karaoke night.

Recent Events

Here’s a closer look at some of our more recent events! From street teams for energy drinks to restaurant grand openings to sampling events for beer and liquor brands, Adelante Live provides the right talent for the right event – every time. We are so proud of the role we and our talent have played in the success of these events. Check back often to see more exciting events and promotions our talented brand ambassadors execute across the USA.

Event Staffing

EVENT STAFFING
Hire us to recruit, schedule and train talent who meet the demographic and psychographic casting requirements of your event and brand. Use Adelante Live Inc. to provide the following types of promotional talent:

Brand Ambassadors (BA’s) are the face of the brand and are responsible for distributing samples/premiums, delivering the brand message, generating leads, and interacting with consumers. BA’s have strong customer service and sales skills and truly act as a brand advocate. We have a loyal and extensive database of male and female talent in every market nationwide who have multiple years’ experience as Brand Ambassadors. As a valued client, you, too, will have access to this network!
A key strength of Adelante Live is pairing brands with the right talent. We provide Brand Ambassadors who specialize in on premise (bars, nightclubs) and off premise (liquor stores, grocery stores) promotions for beer, wine and spirits brands. We represent a wide variety of talent that can represent your unique brand. Our team is well-trained on the execution parameters of each event ensuring that the brand message is delivered while adhering to all related regulations. Let us help you find the right fit for your brand.
The management of an event is just as important as finding the right talent to promote your brand. Promotion and event managers have hands-on promotions experience in addition to high-level managerial and communication skills. They will lead and motivate the promo team to work as a cohesive unit to achieve program goals. Managers are also responsible for all event reporting so you have accurate information to measure the success of your event. Our managers are professional and will interact with venue management and client representatives to meet challenges head on and execute a successful event.
Street team talent are brand ambassadors who literally work on the street level and flyer, pass out samples or hold signs for a grand opening, major sale, or to drive traffic to the promotion footprint stationed nearby. Let our street teams make an instant impact to passersby both on foot and in cars.
An industry tradeshow can be a major opportunity for any business – as long as you draw the right attention to your booth! Tradeshow booth hostesses, narrators, crowd gatherers, and sales specialists represent your company and brand inside the tradeshow environment. Our tradeshow talent will communicate the brand message to tradeshow attendees and can also act as lead generators and assistants to your company’s onsite sales representatives.
In-store retail demonstrators work inside big box retailers and liquor, convenience or grocery stores to promote major consumer brands at the point of purchase. Demo talent act as the brands’ live salespeople and are able to educate consumers while encouraging product purchase. We’ve seen a sales lift as high as 5000% when an Adelante Live representatives executed an in-store demonstration!
Mobile tour managers and staff are contracted to go on “tour” to various stops across a specific region or the entire country promoting the brand. Often times when the mobile tour executes at an event stop, there is also a need to hire additional locally-based brand ambassadors to assist with the event. We can supply the necessary staff to travel with the tour and also hire local talent in each market to execute your event activation.
Event production staff works the setup, maintenance and tear down of an event. Trust us to provide your event set up staff so your onsite representative can focus on other important logistical and client service issues. Whether you need staff with technical skills in lighting and sound or you just need labor help for tent set up or to load and unload premiums from a truck, we can provide this type of talent to make the event day run smoothly.
The beauty and cosmetics industry was responsible for close to $37 billion dollars in sales in 2011. This means that promotions and events for every day store brands to luxurious department store labels are on the rise. Use our network of experienced and professional hairstylists, make up artists and licensed cosmetologists and estheticians to represent your skincare, haircare, or cosmetic brand at an upcoming event. Give your consumers mini-makeovers or facials on site! With professional guidance , truly educate the consumer on the best products for their specific needs.
In today’s international economy, it is critical for brands to develop multicultural promotional programs. Luckily, we are here to meet your staffing needs with brand ambassadors who are able to communicate to consumers in more than one language. We represents talent of multiple cultures and nationalities who can speak a variety of languages. We have talent who fluently speak such languages as Spanish, Portuguese, Italian, French, Russian, Polish, and Mandarin, just to name a few.

An often overlooked segment for many brands is the LGBT market. The buying power of the LGBT community is said to be well over $790 billion. We have a variety of brand ambassadors who identify as LGBT or gay friendly, and have experience working at LGBT events and nightlife venues.

Event spokesmodels act as the face and voice of your brand. Use our highly trained professional speakers with acting/performance experience to deliver your message at your next live event, promotion, or tradeshow. Spokesmodels can be very effective in engaging a crowd and driving traffic to your event.

Finding the right talent to deliver your message and staff your event is a crucial part of an experiential marketing campaign.

About Us

Client Service is the Cornerstone
of our Agency​

We understand experiential marketing and take pride in using an arsenal of skills and experience to deliver timely results.

The industry needs dedicated product ambassadors to represent their brand and create those necessary connections with consumers.​

The industry needs dedicated product ambassadors to represent their brand and create those necessary connections with consumers.​

At Adelante Live we believe that a successful experiential marketing campaign delivers

 High ROI through a high level of client service. That’s why we emphasize client service throughout our organization – from our experienced account managers to our energetic talent. We provide a superior level of service by arming our clients with event details, talent information, and reporting technology that far surpasses the competition.

Any agency can impress new clients with fancy jargon and promised results. The difference at ALI is that we not only deliver on our commitments, but also turn our new clients into repeat business. You will see that once you are a part of the ALI family our level of service doesn’t end after the first event. We honor our ongoing clients by providing the most attentive service levels throughout each and every experiential marketing event activation.

ADELANTE LIVE INC

OUR MISSION

What Drives Us To Do What We Do

Adelante Live, Inc. utilizes customized technology to deliver outstanding experiential marketing services and targeted promotional talent. With absolute accessibility and  transparency, we set the stage for the events and tradeshows that effectively promote our clients’ brands and products.

CUSTOMIZED TECHNOLOGY

The A-Live Apex® is our proprietary web-based software which we have developed in-house as a customizable event staffing and project management platform.  It was designed specifically with our unique industry in mind. We are able to use technology including mobile applications to streamline processes which make us extremely efficient and able to keep pace with the ever changing demands of the event marketing industry.

TRANSPARENCY

This is not just a buzzword – it’s a core principle at Adelante Live. We believe in being completely transparent with our talent and clients. Whether it is giving our talent the ability to locate event and payment information 24/7 or allowing our clients complete access to talent profiles so they can select their brand ambassadors, we understand and appreciate the need for open and honest communication in all facets of our business.

EFFECTIVELEY PROMOTE

From casting to training through execution, our #1 goal is to match the most qualified and effective talent to the promotion or event. We ensure that the talent complements the consumer demographic so that they become a true representative and advocate for the brand. A talent’s communication style, appearance and experience are all factors when determining if they are the best selection for a particular brand and event. After hiring, we work closely with our clients to facilitate training so our talent is prepared prior to arriving on site.

OUR TEAM

LIGHTNING PACE

Adelante Live is a full service event marketing and promotional staffing agency. What started as a small business built to fill a need in the market in 2004, has grown into a powerhouse of talent and expertise that moves major brands forward at a lightning pace

BEHIND THE SCENES

Adelante Live would not be successful without our talented in-house team of talent coordinators, account managers, and onsite accounting. They make our office a fun place to work and keep the machine running!

ADELANTE LIVE TALENT

Our team of professional talent is what separates Adelante Live from other agencies. We have a trained team of brand ambassadors and other specialized talent who represent our clients’ brands and effectively deliver their marketing messages. Our talent is located nationwide in both major metro markets and small towns.

About

Adelante Live Inc.

Adelante Live: Our Culture, Our Mission, Our Team

Client Service is the Cornerstone of our Agency

Here at Adelante Live we believe that a successful experiential marketing campaign delivers high ROI through a high level of client service. That’s why we emphasize client service throughout our organization – from our experienced account managers to our energetic talent. We provide a superior level of service by arming our clients with event details, talent information, and reporting technology that far surpasses the competition.

Any agency can impress new clients with fancy jargon and promised results. The difference at ALI is that we not only deliver on our commitments, but also turn our new clients into repeat business. You will see that once you are a part of the ALI family our level of service doesn’t end after the first event. We honor our ongoing clients by providing the most attentive service levels throughout each and every experiential marketing event activation.

JOIN THE TEAM

Join the Team

Are you tired of the 9 to 5 grind?

Ready to take part in the “Gig Economy” that people seem to talk about so often these days, but can’t find a way to do it?

Do you check all of the boxes below?

Outgoing

Communicate easily with others

Tech savvy, with internet access and a smartphone

A natural “salesperson”

Reliable and hardworking

Have reliable transportation

Target & L'Oreal Paris

If so, then you could be an ideal candidate to join the Adelante Live (ALI) team as a brand ambassador for live events.

What Is a Brand Ambassador?

In the world of experiential marketing, a brand ambassador is somebody who attends events and promotions on behalf of a brand, essentially acting as the “face” of that company. The goal of a brand ambassador is to connect with consumers and represent the company’s brand, products, and services in such a way that those consumers walk away from the experience with a positive feeling about the company. At Adelante Live, we pride ourselves in developing, managing and provided highly qualified brand ambassadors to represent brands in a variety of event activations such as retail demonstrations, festivals and tradeshows.

What is Experiential Marketing?

Experiential marketing is a fun an exciting industry that gives consumers an opportunity to engage and interact with brands, products, and services in sensory ways that help them connect to a brand and make intelligent and informed purchasing decisions. It’s the difference between telling people about features of a product or service and letting them experience the benefits for themselves. Since the human element is such a key component of experiential marketing, as a brand ambassador, your role is a critical one. Through your direct, face to face involvement with consumers, you can impact either positively or negatively the feelings they have about a particular brand.

What Does a Brand Ambassador Do During a Promotion?

Each event and promotion has specific activation instructions and goals. As a brand ambassador, you may be responsible for lead generation, conducting surveys, handing out samples, playing games with consumers, demonstrating a product or any other type of consumer interaction. As long as you are reliable, have a helpful attitude and are very outgoing, even if you don't have direct brand ambassador experience, we will train you on the specific responsibilities of your event. While the specifics of each promotion may vary, brand ambassadors are always responsible for representing the brand and giving consumers a positive promotional experience. You must be a “people person” and be prepared to work both independently and as a team in order to satisfy the goals of the promotion.

Why Should I Work With Adelante Live?

Ready to be a brand ambassador?

Here at Adelante Live, our greatest resource is people. That includes not only our clients and the consumers we deal with at events, but also you, the promotional talent. We know that you could choose to work with any agency, and will do everything we can to help you see that you’ve made the right choice working with us. We pride ourselves on being fun, friendly, and easy to work with.

We take pride in the technology we've developed for our talent to easily manage their events with Adelante Live. The A·Live Agenda®, our online scheduling interface, makes applying for and confirming promotional projects easy and user friendly, while also giving you access to payment information and your job history online, so you can easily track your project status from beginning to end. Last but not least, at Adelante Live, our brand ambassadors are W2 Variable Hour Employees, not 1099 Independent Contractors. This means you will be paid more quickly, and will be fully covered by workers compensation insurance.

Last but not least, at Adelante Live, our brand ambassadors are W2 Variable Hour Employees, not 1099 Independent Contractors. This means you will be paid more quickly, and will be fully covered by workers compensation insurance.

OUR TEAM LOVES US!

I love working with them! I always feel trained on the product that I am demoing. I have never had an issue with missing kits or cancelled events. Their check in system is effective and they pay on time. Great company to work for !
Team Member Beltkiss Sanborn
Beltkiss Sanborn
I love working with ADELANTE LIVE and they have some awesome events.
Zuriel Johnson

Have more questions?

Click the (+) sign next to each of the items below to learn more:

Events and promotions take place at a variety of places such as bars, nightclubs, theaters, malls, parking lots, amusement parks, lakefronts, boardwalks, gas stations, truck stops, rest stations, parks, (hopefully you get the idea!). Promotions can and do happen anywhere! There are various types of promotions including in store demonstrations, samplings, trade shows, events, and sponsorship activations at festivals or concerts – just to name a few. Every promotion has their own specific talent needs and the requirements and duties of the brand ambassadors will vary. Adelante Live is always looking for reliable, personable, and customer service oriented individuals to join their team.

Depending on the promotion, you may be expected to provide your own materials. The A-Live Agenda will always state what a talent must provide. For example, the posting will always state what is the required wardrobe for the promotion. Also for some retail demos, talent must provide their own small table, tablecloth or ice bucket. The great thing about our booking platform is that you as a talent know the requirements up front and can decide whether or not to apply for the promotion. You will learn over time however that certain items are standard for the industry and being able to provide those will increase your promotional bookings.

As an independently contracted promotional representative, you are managing your own schedule and projects. As such, the following items are essential: computer, internet and email access, a working cell phone with voicemail and text capabilities, a calendar, required wardrobe basics, and a working car (unless there is reliable public transportation in your area). We also highly recommend a smartphone (so you can use the A·Live Agenda mobile site), digital camera, and a scanner and printer at home. Having access to these items and having strong computer skills will qualify you for additional promotional opportunities.

Brand ambassadors are natural extroverts who are extremely outgoing and personable. They love working with people of all ages and can build a rapport with anyone. Also, a successful brand ambassador will be a motivated self-starter who can work both by themselves and with a team. Talent must be reliable, arrive on site 15 minutes early so they are ready to start work immediately at the event start time. They are willing to wear multiple hats and chip in wherever is needed. A conservative and neat appearance is a must so talent with extreme hair colors, visible tattoos or piercings are not usually eligible to work with a majority of the brands we work with. Brand ambassadors are approachable and engaging.

Absolutely. Many promotional events happen on the weekend and in the evenings, especially retail demonstrations and beer, wine and spirits promotions. Please keep in mind that you may not qualify for every particular promotion but that you will have access to apply to promotions for which you are available.

If you haven’t already, you must create an online profile on the A·Live Agenda® which acts as your resume for our clients to see. The registration process also allows you to complete necessary documents online and gives you additional information on what you need to do before you can apply for promotional projects with ALI. Please make sure you have a nice photo of yourself ready to upload (must be .jpg format and less than 500kb), and an electronic copy of your resume handy so you can copy/paste your experience into our format. You will have the ability to enter your job history so you can highlight relevant experience in customer service, retail, sales or another type of career in the case you do not have previous promotions experience. We are willing to work with new talent as long as they have the skill set necessary t0 be successful in this industry.

The A·Live Agenda is the proprietary online platform that our talent uses to register, apply, and confirm independently contracted promotional opportunities offered by Adelante Live, Inc. Once you complete the registration process, you will have access to the the A·Live Agenda. You will then be able to log in 24/7 under TALENT LOGIN at www.adelantelive.com. The Agenda includes your event history, profile, and all payment related information. You will use the Agenda as your first place to find answers to your questions regarding our promotional opportunities. We also encourage all talent to be extremely organized and keep their own calendar with detailed information.

As an independent contractor and not an employee, you are self employed and have the ability to select which projects to work. Since there is no set schedule, you must be in charge of your own calendar. Below are some tips that will help you become a successful independently contracted promotional representative.

  1. Get organized! You must have a calendar- and most importantly use it! The A·Live Agenda®, will allow you to see available jobs and apply online, but you should also keep track in your own calendar of jobs you’ve applied for and especially jobs you are booked for.
  2. Call us back IMMEDIATELY after we leave you a voicemail- it is important and timely if we are calling you instead of emailing. If you are on a job, make sure you check your cell when on break (and ONLY when you are on a break.) Also, when you do call back- always have a pen and paper ready as well as your planner/Smartphone/iPhone calendar etc. so you can check availability.
  3. NEVER accept a job without first looking at your calendar and confirming you are available. Do NOT double book yourself.
  4. NEVER, NEVER cancel a booking for any reason whatsoever. Everyone is depending on you to execute the promotion. Canceling a job will result in huge fines and/or deletion from the agency.
  5. NEVER, NEVER be late for any job. We hate hearing bad news about models from the client or on site manager. If you are late- be prepared for financial consequences (i.e. time docked from check or other penalties.) You MUST check in- in person- with the on site contact at least 15 minutes prior to the event start time you are given. Please pay attention to the event details as they may require that you arrive earlier. Each job has different details/requirements.
  6. Please check the A·Live Agenda®, to check all final event details. Never make assumptions. If you are unclear on anything- call your agent.
  7. Remember to remain professional on jobs at ALL TIMES. You are never to participate in discussions regarding sex/sexuality, relationships, religion, politics, or other ‘hot’ topics. This also goes for discussing any financial details about a job (hourly rate etc).
  8. After the event, make sure to turn in any reports, timesheets, etc. as soon as possible. There are consequences for turning required materials in late.
  9. Make sure your profile on the A·Live Agenda®, is up to date with recent photos and your most up to date experience. Most clients are choosing talent based only their profile. Your photos must accurately represent what you look currently look like.

Ready to join our team?

WORK WITH US

Ready to be an Adelante Live promotional talent? Adelante Live Inc Events and Promotions (3)

After the budgets are approved, the plans completed and the footprint is set up, the success of an event or promotion comes down to the execution. This is where Adelante Live’s team of promotional talent makes the biggest impact. The industry is fun and exciting but it is also serious business. If you are reliable and can work independently as well as with a team and really enjoy being with the people- we’d love to hear from you. Take a moment to review some of our most frequently asked questions about the industry and about becoming an Adelante Live representative.

Talent FAQs:

Experiential marketing can be defined in many ways. It gives customers an opportunity to engage and interact with brands, products, and services in sensory ways that help people connect to a brand and make intelligent and informed purchasing decisions. It’s the difference between telling people about features of a product or service and letting them experience the benefits for themselves. As a promotional talent you are ultimately responsible for creating the experience for consumers. Your job as a brand ambassador is very important as a consumer can walk away from the interaction with or without a positive experience and feeling about the particular brand or service you are promoting.
 
 
Adelante Live, Inc. is a forward thinking experiential marketing and promotional talent agency that designs and executes live events, promotions and tradeshows. We work on a variety of exciting projects that need professional and motivated talent. We have developed the A·Live Agenda®, our online scheduling interface, which makes applying and confirming promotional projects easy and user friendly. As a talent, you also have access to payment information and your job history online so you can track your project status from beginning to end. We are fun, friendly and easy to work with!
 
 
Each event and promotion has their specific activation instructions and goals. You may be responsible for lead generation, conducting surveys, sampling, playing games with consumers, demonstrating a product or any other type of consumer interaction. Although the specifics of each promotion vary, brand ambassadors are always responsible for positively representing the brand and for giving the consumer a positive promotional experience. You must be a people person and able to work independently and as a team to reach the goals of the promotion.
 
 
Events and promotions take place at a variety of places such as bars, nightclubs, theaters, malls, parking lots, amusement parks, lakefronts, boardwalks, gas stations, truck stops, rest stations, parks, (hopefully you get the idea!). Promotions can and do happen anywhere! There are various types of promotions including in store demonstrations, samplings, tradeshows, events, and sponsorship activations at festivals or concerts – just to name a few. Every promotion has their own specific talent needs and the requirements and duties of the brand ambassadors will vary. Adelante Live is always looking for reliable, personable, and customer service oriented individuals to join their team.
 
 
Depending on the promotion, you may be expected to provide your own materials. The A-Live Agenda will always state what a talent must provide. For example, the posting will always state what is the required wardrobe for the promotion. Also for some retail demos, talent must provide their own small table, tablecloth or ice bucket. The great thing about our booking platform is that you as a talent know the requirements up front and can decide whether or not to apply for the promotion. You will learn over time however that certain items are standard for the industry and being able to provide those will increase your promotional bookings.
 
 
As an Adelante Live promotional representative, you are responsible for managing your own schedule and projects. As such, the following items are essential: computer, internet and email access, a working cell phone with voice mail and text capabilities, a calendar, required wardrobe basics, and a working car (unless there is reliable public transportation in your area). We also highly recommend a smartphone with website access, digital camera or camera on phone, and a scanner and printer at home. Having access to these items and having strong computer skills will qualify you for additional promotional opportunities.
 
 
Brand ambassadors are natural extroverts who are extremely outgoing and personable. They love working with people of all ages and can build a rapport with anyone. Also, a successful brand ambassador will be a motivated self-starter who can work both by themselves and with a team. Talent must be reliable, arrive on site early so they are ready to start work immediately at the event start time. They are willing to wear multiple hats and chip in wherever is needed. A conservative and neat appearance is a must so talent with extreme hair colors, visible tattoos or piercings are sometimes not eligible to work on the brand programs we execute. Brand ambassadors are approachable and engaging and love working events and promotions!
 
 
Absolutely. Many promotional events happen on the weekend and in the evenings, especially retail demonstrations and beer, wine and spirits promotions. Please keep in mind that you may not qualify for every particular promotion but that you will have access to apply to promotions for which you are available.
 
 
If you haven’t already, you must create an online profile on the A·Live Agenda® which acts as your resume for our clients and internal booking team to review. The registration process also allows you to complete necessary documents online and gives you additional information on what you need to do before you can apply for promotional projects with ALI. Please make sure you have an electronic copy of your resume handy so you can copy/paste your experience into our format. You will have the ability to enter your job history so you can highlight relevant experience in customer service, retail, sales or another type of career in the case you do not have previous promotions experience. We are willing to work with new talent as long as they have the skill set necessary to be successful in this industry.
 
 
The A·Live Agenda is the proprietary online platform that our talent uses to register, apply, and confirm independently contracted promotional opportunities offered by Adelante Live, Inc. Once you complete the registration process, you will have access to the the A·Live Agenda. You will then be able to log in 24/7 under LOGIN at www.adelantelive.com. The Agenda includes your event history, profile, and all payment related information. You will use the Agenda as your first place to find answers to your questions regarding our promotional opportunities. We also encourage all talent to be extremely organized and keep their own calendar with detailed information.
 
 

As an independent contractor and not an employee, you are self employed and have the ability to select which projects to work. Since there is no set schedule, you must be in charge of your own calendar. Below are some tips that will help you become a successful independently contracted promotional representative.

  1. Get organized! You must have a calendar- and most importantly use it! The A·Live Agenda®, will allow you to see available jobs and apply online, but you should also keep track in your own calendar of jobs you’ve applied for and especially jobs you are booked for.
  2. Call us back IMMEDIATELY after we leave you a voicemail- it is important and timely if we are calling you instead of emailing. If you are on a job, make sure you check your cell when on break (and ONLY when you are on a break.) Also, when you do call back- always have a pen and paper ready as well as your planner/Smartphone/iPhone calendar etc. so you can check availability.
  3. Text us back IMMEDIATELY after we text you regarding an event opportunity. As we hear from more talent that texting is their preferred method of communication
  4. NEVER accept a job without first looking at your calendar and confirming you are available. Do NOT double book yourself.
  5. NEVER, NEVER cancel a booking for any reason whatsoever. Everyone is depending on you to execute the promotion. Canceling a job will result in in disciplinary action and/or termination from the agency.
  6. NEVER, NEVER be late for any job. When talent are late, it strongly affects the entire event.  We strongly recommend that our talent are on site and checking in with the on site contact at least 15 minutes prior to the event start time you are given. Please pay attention to the event details as they may require that you arrive earlier. Each job has different details/requirements.
  7. Please check the A·Live Agenda®, to check all final event details. Never make assumptions. If you are unclear on anything, please call your booking representative.
  8. Remember to remain professional while working events at ALL TIMES. You are never to participate in discussions regarding sex/sexuality, relationships, religion, politics, or other ‘hot’ topics. This also goes for discussing any financial details about a job (hourly rate etc).
  9. After the event, make sure to turn in any recap reports, timesheets, or borrowed materials as soon as possible. There are consequences for turning required materials in late.
  10. Make sure your profile on the A·Live Agenda®, is up to date with your contact information and experience. Most clients are choosing talent based only their profile. 

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