Adelante Live Inc. Makes Tampa Bay Business Journal Lists of Top Companies

We’re excited to announce that for the first time, Adelante Live Inc. has made the Tampa
Bay Business Journal’s (TBBJ) list of top companies in the Tampa Bay area in two categories.

The List of Tampa Bay Advertising and Marketing Firms is ranked by number of employees in relation to local capitalized billings. Adelante Live was ranked 53 in this category.

TBBJ also has a list of Top Tampa Bay Women Owned Businesses ranked by revenue.
We’re happy to be 85th on this list alongside many prestigious women-owned Tampa Bay companies.

We’re really proud that our boutique agency has been recognized by TBBJ in both categories and look forward to further increasing our presence in the Tampa Bay market.


TBBJTBBJ Adelante Live Inc. List of Women Businesses



Janice Rodriguez is the President and Agency Director of Adelante Live Inc. and is happy to be celebrating her 10th year in business and first time appearance on the TBBJ lists. Please follow her on Twitter @jvrodrig1029 or on Google+. You can view her full bio here.

Public Relations: Top Tips for Social Media Integration

Social Media Integration- Adelante Live BlogYour social marketing efforts aren’t a stand-alone effort! They also impact your traditional marketing, advertising, public relations, and customer service. Last week we explored how social media can support and enhance traditional marketing and advertising. Today we’ll look at how social media works with your PR campaign.

If you’ve been paying attention to news online, you’ve probably noticed a little story about an Applebee’s waitress, a Reddit photo, and the restaurant’s lackluster reaction to the whole fiasco. The key takeaway here is that social media now plays a critical role in your public relations, so it’s important to be proactive about it. A few guidelines to keep in mind as you use social media for PR:

Use your platforms wisely.

Facebook and your corporate blog aren’t the best place to post every last press release, but some savvy Twitter use can get you connections with key journalists. Use the platform to connect with these individuals–and give them information that’s really useful to them.

Find the story.

PR isn’t just about press releases! It’s about telling the story of your company and–more importantly–the people who make your business a success. As you put together your editorial calendar, weave in blogs about “everyday heroes” who make your business stand out. Perhaps it’s a regular customer who’s been coming to your restaurant since it opened, or maybe it’s the employee who spends every weekend volunteering.

Send a consistent message.

Branding impacts both marketing and PR, and it includes much more than just your logo. Your topics, tone and register all affect the way people perceive your business online. And ultimately public relations is about giving your audience a favorable impression of your business, no matter how they encounter it.

Plan for the worst.

Mistakes happen. You and your business won’t always be perfect and satisfy every customer. Increasingly, dissatisfied customers and clients take to social media to air their grievances, so you must have a plan in place for handling complaints. Decide who will respond and how. It may even be helpful to craft a few “go-to” responses, so that you don’t scramble to post something that actually makes the situation worse!

Focus on connections and relationships.

In the past, PR focused on one-way communications: sending out press releases, providing sound bites, getting media coverage. But consumers–and reporters–today expect something more. They’re truly looking to build relationships with your business….which requires two-way communication. Be willing to explore where that communication could lead, and find new ways to invite or enhance the conversations.


Jen Straw - Last Straw MediaOur guest blogger is Jen Straw -the CEO and founder of Last Straw Media, LLC. Jen is a social media expert featured on FOX and NBC. She has 17 years of media writing experience in television, print, public relations and social media.  She is also an adjunct professor at the University of Tampa, teaching writing for PR, media writing, writing for broadcast news and studio television.