Adelante Live: The Year In Review 2015

As our 10th Year in Business Comes to a Close, We Look Back and Say Thank You

Adelante Live 2015 year in review

This past January, we started the official celebration of our 10th year in business as an experiential marketing agency.  What an amazing journey it has been since we first opened our doors in November of 2004. We so graciously thank our clients, talent and industry colleagues for the trust they have placed in us. They’ve all played a crucial role in our success. We look back gratefully at all we’ve accomplished in 2015 and are looking forward to an amazing 2016.



Here are a few highlights of the past year:

  • Celebrated our 10th successful year in business!
  • Named to top Tampa Bay Companies  in the Women Owned Businesses and Marketing & Public Relation Firms categories by the Tampa Bay Business Journal.
  • Continued to develop the A-Live Apex platform and converted multiple clients to our online reporting system.
  • Based on the success of the A-Live Apex, we invested in creating, an online based talent management platform which can be utilized by event marketing companies to manage and schedule their own event talent.
  • Provided amazing talent for a variety of roles and projects including beauty demos, sports events, multicultural events, tradeshows and festivals across the USA.
  • Expanded our expertise in on and off premise spirit, beer and wine demos by providing salesmodels at airport duty free stores, big box retailers and grocery stores, specialty liquor stores and bars and restaurants across the country for a diverse group of well known US and International brands.
  • Invited to again develop and manage the 3rd execution of the Bright House Networks Hello Friend program. This is a community marketing program where our teams executed “Random Acts of Friendship” to the unsuspecting public across multiple markets. Our team executed such great activities as hosting parties at local children’s hospitals and visiting schools to give gifts of appreciation to teachers.
  • In the spirit of the holidays and in honor of our clients, we contributed a portion of our profits to The Greater Chicago Food Depository and Metropolitan Ministries in Tampa. It’s not too late to donate!
  • Added great new companies and brands to the Adelante family!


As we look forward to an exciting 2016, I want to personally say thank you to my fellow Adelante HQ teammates who work so hard throughout the year to deliver amazing client service. To our clients, talent and industry colleagues, I thank you for your support and dedication. We’re so grateful to have a successful 10 year track record in this dynamic event marketing industry and we recognize that we couldn’t have done it alone.

Best wishes for a happy, safe and successful 2016!


Janice Rodriguez is the President and Agency Director of Adelante Live Inc. and is excited to see what 2016 has in store! Please follow her on Twitter @jvrodrig1029 or on Google+. You can view her full bio here.

6 Tips for Working Promos and Events Outside This Summer

The hot weather is here…(in Florida it’s been hot since February) and that means tons of outdoor promos and events. Follow these tips to keep your energy up and a smile on your face!

Tip #1: Be Well RestedAdelante Live

Take it easy the night before a summer outdoor promotion. It’s not the time to stay out late and have one too many the night before your event. Hangovers and direct sunlight do not mix! Get a good night’s sleep so you can wake up early and refreshed to get to your event on time and ready to promote.

Tip #2: Stay Hydrated

Bring a refillable water bottle and take small drinks often throughout the day. Of course ask your team lead if you can refill the water (don’t just leave footprint) if water isn’t provided for you. Avoid caffeine and alcohol (you know you can’t drink when working an event – right?!).

Tip #3: Eat Light Meals

For all promoters working at festivals- avoid the deep fried Oreos! It will only weigh you down. Heavy, fried foods and too much sugar do not go well when working in the sun or in high temperatures. Eat a light, healthy breakfast and bring high energy snacks with you for your breaks such as fresh fruit or a granola bar. For lunch, try your best to find something light and eat smaller portions. And in case you were wondering, philly cheesteak and chili fries are not light and healthy!

Tip #4: Wear Cotton and Hats, Sunglasses (if allowed)

Follow uniform guidelines but have summer weight fabric options. Wear cotton and other breathable fabrics instead of synthetics. It will make a huge difference. If the client allows you to wear shorts- don’t take advantage. Ladies: NO short shorts- wear knee length shorts only. Remember you are working so your shorts need to be consumer appropriate. Follow uniform guidelines but ask if hats and/or sunglasses are allowed. Make sure any cap/hat you have is non branded – think plain black baseball cap – not a huge sun visor or beach hat. A non branded cap is more likely to be allowed if it’s not provided for you.

Tip #5: Always Wear Sunscreen and Reapply

According to the American Academy of Dermatology, you should follow the rules below when applying sunscreen.

  • Choose sunscreen that has an SPF of 30 or higher, is water resistant, and provides broad-spectrum coverage.
  • Apply sunscreen generously before going outdoors. It takes approximately 15 minutes for your skin to absorb the sunscreen and protect you.
  • Use enough sunscreen. Most adults need at least one ounce of sunscreen, about the amount you can hold in your palm, to fully cover all exposed areas of your body. Rub the sunscreen thoroughly into your skin.
  • Apply sunscreen to all bare skin. Remember your neck, face, ears, tops of your feet and legs. For hard-to-reach areas like your back, ask someone to help you or use a spray sunscreen. If you have thinning hair, either apply sunscreen to your scalp or wear a wide-brimmed hat. To protect your lips, apply a lip balm with a SPF of at least 15.
  • Reapply sunscreen at least every two hours to remain protected, or immediately after swimming or excessively sweating.

So make sure you apply your first layer of sunscreen BEFORE you arrive to the event and remember to bring it with you so you can reapply throughout the day. Even if you are working under a tent, you still have to walk to and from your transportation or you may have to work out in the crowd. Be prepared for any scenario!

Tip #6: If You Can’t Take the Heat…

Well you know how the rest goes. The heat isn’t for everyone. If you know you are heat averse or can’t work in the sun for whatever reason, don’t sign up to be a promoter at an outdoor event. You should know by now that events and promos are on rain or shine so you have to be flexible and be willing to work in any capacity at an outdoor event. Read the event description carefully and ask questions before confirming your availability to work.

Janice Rodriguez is the President and Agency Director of Adelante Live and really loves the shade. Please follow her on Twitter @jvrodrig1029 or on Google+. You can view her full bio here.

Adelante Live – A Look Back at the Past 10 Years

10 year badge 2015It’s hard to believe that 10 years ago I started Adelante Live. At the time, I had left the modeling industry where I had been working for several years as a commercial print agent and I was working as a field manager and product specialist. I began providing staff for various events and promotions and decided to turn it into a full service business. Ten years later, we’re still growing and excited to see what the future brings.

I’ve seen a lot of changes in the past ten years in the experiential marketing industry. But even today, the same basic concept holds true- a consumer’s experience with the brand influences their feelings about the brand and therefore their likelihood of purchase. For us, the most important and influential part of that experience is the brand ambassador. A brand ambassador who educates the consumer on the product and creates excitement for the brand and promotion makes the real difference in that consumer interaction. Brands rely on brand ambassadors to introduce their products and services to consumers in the retail environment, at festivals, in restaurants, in grocery stores, and now even in their own homes. Something as simple as being handed a free sample or coupon by a smiling, happy brand ambassador has turned potential customers into lifelong brand advocates. The face to face interaction between the brand and consumer is still the core of what we do.

So what has changed over the past 10 years?

Use of Technology: I remember when we filled out lead cards and surveys on paper! From handheld devices and tablets, to interactive games to virtual-reality activations at events, technology has been the big game changer for this industry. Experiential marketers embrace it, promote it and are constantly trying to find cool ways interact with their consumers, which means embracing the latest technological trends.

Growth of Smartphones: Cell phones and cell phone plans have come such a long way since 2005. I distinctly remember talent couldn’t receive text messages because of the price per text or some people who still didn’t have a cell phone. Today 90% of adults have a cell phone and 58% of adults have a smartphone. These smartphones have the best cameras, email capabilities, calendars, and apps so that talent in the field can stay organized and consumers can interact with brands directly from their phone. In order to stay current, mobile version of our web platform so that talent can easily submit their availability, confirm or look for their event details quickly at a glance. Making sure that everything is smartphone compatible and optimized has been a huge change in our industry.

Explosion of Social Media: Back in 2005 the hot social media platform was MySpace. But brands and businesses weren’t really using it to connect with their consumers. Today MySpace has totally changed directions into the entertainment arena and the big players are Instagram, Facebook and Twitter. You can also add Pinterest, Tumbler and LinkedIn to this list and you can see the need for brands to connect with their consumers across all of these social media platforms. Experiential marketing has become one of the tools for expanding brand social networks. So many activations today have a specialized hashtag or interaction that allows consumers to post a photo directly to their social media page and like the brand on Facebook. Brand ambassadors are so social media savvy that brands are requesting more often to use the ambassadors’ networks to continue the promotion before during and after the event execution. As a company we use social media today to keep in touch with our clients and talent, to recruit in new markets and also to continue to promote and support our clients’ events and promotions.

Online Presence: Where would we be today is a business without our web platform the A-live Apex? We invested heavily in the early years in a proprietary online platform that could bring together our talent, clients and our internal scheduling capabilities to one place in order to provide the best service to both our talent and our clients. We’ve built on the system over the past 10 years to continue to stay current with our clients’ needs such as adding reporting capabilities as well as an online order form. In today’s fast-paced world, it is necessary to be able to communicate with everyone in the most quick and efficient manner as possible. Our online platform has allowed us to do that as well as has allowed us to grow significantly. I consider it to be one of the most important pieces of our company and we’re proud of what we can offer because of the A-live Apex platform.

Online marketing today has significantly expanded and experiential marketing is tied into that in many ways. Typically at promotions or events, there is an online component or a call to action that drives consumers back to a specific promotional website address or contest that happens online. Experiential marketing ties together the online marketing tactics for the brand with the real world experience that events and promotions provide. It’s really exciting to see where online marketing is going and the creative ways markers will continue to try to connect these two worlds through experiential.

 A Time to Say Thank You

I could not have done this without the help of multiple people throughout the years. From the introductions that have been made on my behalf which led to clients to talent saying a good word about what we do and helping to promote and represent our company in the best light, we are so thankful. To our team of advisers and vendors that helped us build and expand our business over the years, all of them helped make us what we are today. And for that, I am forever grateful.

To my employees over the years and today, especially to Jon Drago and Kristen Brown, I can’t thank them enough for their hard work and support. Kristen has been with us for six years and Jon for three years and that long-term dedication really makes a difference in a small business. We set goals, we made plans to achieve them and we were successful. They offer the best client service and are always looking out for the interests of the business while being creative and offering ways to improve so we continue to stay competitive.

We’ve been lucky to have so many long-term clients we’ve worked with since 2005. I believe that’s a testament to the quality of service we provide. I believe in long-term relationships that grow and evolve and I’m happy that we’ve been able to see our clients businesses also grow. We’ve worked on multiple EX award winning programs and other programs you may not have heard about but made a big impact in their communities. We’re proud to have played a part in so many successful marketing programs.

I need to thank the talent that we have worked with over the past 10 years. We are excited that this industry has grown so much and has been able to provide opportunities for these dynamic and personable people to represent the world’s greatest brands. Promotions and events need outgoing people with excellent communication skills to go out into the field to meet consumers and be the face of the brands they represent. What our talent does is special and important to us, our clients and the brands. Thank you again.

The most important thing I’ve learned in the past 10 years is that you can’t do it alone. You need a strong support team around you to be a successful small business owner. I have had the guidance and support of so many people over the years and I couldn’t be more grateful for their time and attention. Their advice helped me grow both the business and as a person. I’d also like to thank my friends and family who sometimes went to the back burner while I dealt with the business or a huge project. They always understood as they saw my vision for this company. I appreciate their love and support through the years and respect them so much for their encouragement and understanding.

Here’s to the next 10 years…

With Thanks,


Janice Rodriguez is the President and Agency Director of Adelante Live. Please follow her on Twitter @jvrodrig1029 or on Google+. You can view her full bio here.

Event Planning Made Easy with Adelante Live

Allow Adelante Live, Inc. to source, coordinate, and manage all of your event planning needs – from lights and sound to catering to entertainment!

Event Planning Adelante Live

Have you just signed on for a sponsorship for an event or festival and don’t know where to start?  Adelante Live, Inc. is more than just an event talent agency- we are a full service event planning and production team. We’ll handle all of your event needs. More importantly, we’ll make sure that your brand is the focus of the event and that a cohesive message is delivered.

Below is a sampling of event planning services that ALI can provide, thus taking the burden, worry, and stress off of you.

  • Entertainment: DJ, face painters, caricaturist, balloon artist, costume characters, etc.
  • Catering: On- and off-premise, passed or stationary hors d’oeuvres, boxed lunch, food trucks
  • Audio/Video services including Emcees
  • Venue procurement: Conference halls, hotels, convention centers
  • Set design and decorations: Table arrangements, centerpieces, decorative draping, floral design, event lighting
  • Furniture rentals: Tables, chairs, tents. Also, dinnerware and barware.
  • Transportation and Parking Services: Limo, party bus, valet parking
  • Beauty services: Hairstylist, makeup artists, manicurists, licensed cosmetologists, estheticians
  • Signage, brochures, flyers, menus and all other print needs
  • Outdoor advertisement: Banners, signs, balloons, mobile billboards, vehicle wraps, inflatables
  • Social Media Integration: Facebook, Twitter, Instagram, Google+
  • Keynote Speakers and special appearances
  • Event Talent: Event Manager, Day-of Coordinators, Registration Staff, Brand Ambassadors, Street Teams for event pre-promotion, Bartenders, Shot girls, Wait Staff, etc.

We’ll even help plan themes for corporate meetings, grand openings, annual conferences, and tradeshows. Choose us for an entire event planning package, or pick your services a la carte. Whichever you choose, you’ll know that you have the most dedicated team on your side finding you the best quality at an affordable rate.

Call ALI today at 1-800-320-9160 for more information.

Visit to see our other services and features!



Adelante Live - Account Manager - Lisa Marino - ThumbnailLisa Marino is an account manager with Adelante Live Inc. To learn more about Lisa, please read her full bio here. When she’s not managing events and promotions for ALI, she can be found singing along with Air Supply at their concert. (Seriously.)

How to Use Mascots At your Next Event

Everything You Need to Know About Having a Mascot at Your Event

Mascots- Adelante Live Blog

Admit it, the above photos made you smile. Of course they did – mascots are designed to delight us, capture our attention, and make us want to come closer.  When used effectively, they are great promotional tools.

Recently I interviewed Huguette Charles, who has worked as a mascot and costumed character for over twelve years. All the pictures above are of her in costume.  She shared a few tips to ensure mascots are kept safe and used effectively as a marketing tool.

  1. Her number one rule is: Mascots don’t speak.  So it is important to show personality and communicate by using big hand gestures, dancing around, and moving your head theatrically. According to Charles, “Every gesture should be over the top.”
  2. Mascots should always be accompanied by a handler. Since mascots are silent; the handler is responsible for corralling people, keeping the crowd managed and letting the crowd know when it is time for the mascot’s break, along with ensuring the mascot’s safety. For some reason teenagers and sadly even adults sometimes find it fun to hit mascots from behind.
  3. Alcohol and mascots don’t mix.  Charles observed that at events where participants have been drinking all day, guests are more likely to grab and punch the mascots.
  4. If your brand has a mascot- use it! If a brand has a mascot they should incorporate it into all their marketing events. Foot traffic is not always guaranteed, but if you have a mascot at the event footprint, your promotion will definitely get much more attention.
  5. Break schedules for the mascot should be flexible. Charles says one of her biggest pet peeves is working hard to gather an interested crowd only to have her handler tell the crowd it is time for her break. “I like to take my breaks not according to a set schedule since I feed off the energy of the people. So if I’ve worked hard to create a big crowd, I’d rather take a break when the crowd thins out.”

Keeping the above tips in mind will help maximize a mascot’s presence at your next event.


For more information about how a costume character can positively impact your next event, please email Janice Rodriguez.

Shalina Rankin Shalina Rankin, writer, trade show host, event and marketing specialist and owner of Baubles At Your Feet may be contacted at for opportunities, comments and topic suggestions.

Measuring ROI in Experiential Marketing Campaigns – Part 2

Other Considerations Beyond Dollars and Cents When Calculating ROI

ROI Part 2- Adelante Live

In my last blog post, I started to discuss how ROI for experiential marketing doesn’t always come down to a simple spend vs. earn equation.  ROI can be determined by other means than just “sales” of an item.

However, if you are executing a retail based demo or promotion then yes, you can certainly devise a sales based number for your ROI but that still won’t give you the entire picture. For example, you can simply calculate the amount of money spent on an event vs. the amount of product sold as a result of the event. However the latter gets tricky- how are you determining which sales resulted from the consumers’ interaction at the event?  Are you looking at sales during just the execution day or a month, quarter,  or year after the event? How are you tracking consumers, whom as a result of their interaction with the event, bought the product the next time they shopped at the store?

These are important questions that add to the complexity of ROI measurement and make it difficult to use product sales ( in any type of promotional execution) as a standalone measurement. Read below for other elements that should be considered when calculating ROI for events and promotions.

Consumer Feedback

During an experiential marketing campaign, in addition to sampling, promoting brand awareness, and/or other consumer interactions, it’s important to take a moment to evaluate how consumers feel about your event and your brand.  Through event recaps with consumer comments and photos or video of consumers at the event, you can collect vital information which can be used to assess an event’s success, plan future marketing initiatives or support your digital content. The value of this type of “live” feedback should be a part of your overall ROI equation. Most agencies will require their brand ambassadors to turn in a recap report and photos after an event. (Make sure you discuss this with your account manager ahead of time. They will work with you on the specific questions you should be asking, and may even have an online reporting system to make viewing your recaps a breeze!)

Take a careful look at the recaps and photos. What did consumers have to say about your product? Remember: You want to hear the positive AND negative impressions. How much foot traffic was at your event? How many samples  of your product were given out? How many consumers were spoken to? How many coupons or collateral were handed out to consumers? This important numerical data that is essential to assessing your event’s success. You want a complete picture of the event and you can use these results to help calculate an overall ROI for your event or promotion.

Coupons and Codes

Using promotional collateral such as coupons or cards with promo codes at an event gives brands a way to track sales which resulted from the event interaction.

Retail level: We were able to measure the success of our client’s (a fast food chain) street teams by using collateral with in-store coupons. The offer of a discount in addition to a personal invitation from a trained brand ambassador made an immediate impact to store traffic.  During one particular event whereby the goal was to increase lunchtime traffic, we saw more than 100 consumers use their coupons in one day alone!

Web sales: By using codes to unlock product discounts or gain entry to “secret” content on your website, you are not only getting the physical card in their hand with your brand on it, but also driving traffic to your site. Combine this with a contact information form, and you’ve now turned this little code into a mega lead generator!

The Bottom Line About ROI

A few things to remember when measuring the cost of live event marketing:

  • Many leads will keep on giving. By collecting consumers’ contact information, you now have someone who you can reach out to time and time again.
  • Experiential marketing is often times not about the sale, but about building brand awareness.
  • By building your social media network, you are priming your consumers for the sale, and also creating a “stir” about your product or service that will reach the masses.
  • Gauging customer satisfaction will help tweak your product offering and guide future marketing campaigns.

We’ve seen a lot of success this past year with clients using events and promotions to get their brand name and product in the market, expand their reach, enhance their social media campaigns, and as a result- make sales!

If you are interested in adding experiential marketing to your campaign in 2013, contact
Janice Rodriguez

Adelante Live - Account Manager - Lisa Marino - Thumbnail Lisa Marino is an account manager with Adelante Live Inc. Please view her full bio here. When she’s not hustling for ALI, she can be found doing a mean cover of “Dreams” at a local karaoke night.

Our Year in Review 2012

It Was a Busy Year for Adelante Live

Year in Review 2012- Ad

In addition to providing event services for over one thousand events, demos, promotions, and tradeshow events in 2012, we also hit some key benchmarks in the growth of our agency.

Here are a few highlights of the past year:

  • Total redesign of our website which includes our new blog and enhanced social media integration.
  • Participated in the Social Media Challenge and advanced to the second round, beating out 50+ other Tampa Bay area small businesses.
  • Made major improvements to the A-Live Apex to include advanced scheduling and reporting features for talent and clients.
  • Creation of a mobile specific website for talent so they can quickly access key event details from their smartphone.
  • ALI went international! We extended our staffing services to Asia, England, and Germany.
  • In June, we were featured in Tampa Bay Business Journal. Read the full article here.
  • ALI became Better Business Bureau (BBB) Accredited to assure our clients and talent that we will continue as always to adhere to the high ethical and business practice standards that the BBB requires.
  • We added a new account manager to our team – Lisa Marino. Check out her full bio here.
  • ALI added some great new companies and brands to its’ client list.

What a year! Thank you again to all of our clients, talent, and vendors for a wonderful and successful year. May all your dreams come true in 2013!

Janice Rodriguez is the President and Agency Director of Adelante Live. Please follow her on Twitter @jvrodrig1029 or on Google+. You can view her full bio here. When she’s not working (when is that?) she enjoys traveling, especially if it’s out of the country and she has no access to a computer (or phone).

Choosing the Right Experiential Marketing and Promotional Staffing Firm

Choice of Experiential Marketing Agencies - Adelante Live

With experiential marketing on the rise, now is a GREAT time to add a promotional marketing agency with staffing capabilities to your power team. Live promotional events are a great way to directly reach your customer base and test out new products, hand deliver a branding message, or obtain new leads. Once you add the powerful mix of branding and interaction with live brand ambassadors to your current marketing strategies, you will be amazed by the results!

However, choosing the right experiential marketing firm to develop, manage, and staff your promotional programs – especially if you’re new to this type of marketing – can seem overwhelming at best.  That being said, keep the following ideas in mind when selecting your experiential marketing partner.


Choose a company that has had a positive reputable history of at least five years with both talent and clients alike. Anything less than five years and you’ll be dealing with a company that has yet to fully build its talent roster and, more than likely, has not had its fair share of successes.

Location, Location, Location!

Make sure your agency of choice can provide event services in the areas you need them most! Some markets can provide more talent and services than others. Ask your agency if they can provide event resources in some of your more remote markets.

Excellent, Solid Talent Base

You not only want a good selection of promotional talent based on demographics, lifestyles, and promotional experience – but you also need RELIABILITY AND DEPENDABILITY. Don’t be afraid to ask the agency for talent references of brand ambassadors they have worked with in recent months.

Active Client Involvement

You may want to be involved with talent selection for your event. Then again, you may want to leave it in the hands of your agency. Either way, you’ll want to have that option! Look for an agency that allows you to play a key role in talent selection. Ideally, they will have an online portal that allows you to view talent photos, as well as their prior promotional experience, languages spoken, and other special skills.

Flexible Booking Policy

Ask the agency about their flexibility when booking events. We all know that events can change quickly – a location changes, weather forces a cancellation, activation times get moved up or pushed back.  Make your inquiries before signing a contract with them. Knowing this ahead of time will save both of you some heartache! Understandably, each agency will have their own policy, so shop around but know that a good agency should be open and upfront about their policies…AND their flexibility.

Reputable Clientele

Look for an agency that has a healthy list of clients – not just in size, but in depth. Are they working with reputable companies? Well-known brands? And how recently have they booked promotions with these brands? Are they working with other clients in your particular industry? And finally, for how long have they worked with some of their clients?

Accessible Account Managers

Make sure the agency has account managers that are easily accessible during events. If you have an event executing at 8pm in the evening and run into a snag, you are going to want your account manager available if need be.

Accurate and User-friendly Reporting System

Because success rates can sometimes be tough to measure with promotional marketing, one of the best ways to obtain vital feedback from an event is via onsite reports. Ask the agency about their reporting system. Your agency should not only be willing to work with talent on obtaining reports and photos from each event, but should also have an easy way of delivering that information to you.

Adaptability and Access to Other Services

Your promotional agency should be able to adapt and grow with you as your needs change. Look for an agency that can offer more than just talent bookings. What other services do they offer? Perhaps they offer lead generation services on mobile devices to capture consumer contact information onsite. Or, maybe they can assist with promotional materials design and printing. Seek out companies that have a vast network of third party vendors that can cover all the bases for your experiential program.

It’s not always about the rates…

Keep in mind that the rates should only be a portion of your assessment. A low rate may be great for your budget but means nothing if your account manager is not available or your talent is sub-par. Also, keep in mind that rates vary depending on the event type and location. Events in smaller towns which require travel from a major market or larger programs where several staff are needed  for an extended period of time may be priced differently than a one-day, one-person event

If you choose the agency that best suits your needs, you are bound to succeed! It’s worth the time and effort to ask the appropriate questions upfront when choosing an agency. Also, don’t be afraid to work with the agency to develop mutually beneficial solutions. You may be surprised at the outcome!

Adelante Live - Account Manager - Lisa Marino - Thumbnail Lisa Marino is an account manager with Adelante Live Inc. and has 15 years experience in the product marketing and seminar industries. When she’s not hustling for ALI, she can be found doing a mean cover of “Dreams” at a local karaoke night.

Keep Your Feet and Legs in Standing Order

In an industry where looks matter, most of us take great care of our appearance. Facials, teeth whitening, visits to the dermatologists and make up counter, are often standard.  Good looks will definitely get you promotional jobs but being able to stand on your feet all day at a tradeshow while maintaining a smile or walk many blocks giving away samples without complaint is what ensures that a job has been done well.  Achy lower backs and swollen feet can quickly turn a fun job into a miserable one.  Feet and knees are similar to our faces in that they benefit from preventative care.  We ladies are encouraged to use eye cream well before that tender under eye starts wrinkling, likewise we should take care with our feet before they give us problems.

Unless you want to be banished to a cubicle and a 9 to 5 job, in order to work promotions and events, it is imperative that you can stand for long hours with ease whether you are 22, 32 or 42. Below are my top tips for enduring long stretches on your feet.

1. Flat shoes feel good but may not be so good.

According to Dr. Oz and most podiatrists, shoes should have a heel of at least 1”. Not all flats are made the same. Flats are typically thought to be more comfortable than heels, however very flat shoes are bad for your arches and knees. If you are flat footed, flat shoes will be very comfortable however wearing them constantly will take its toll on your lower back, ankles, and knees. Also your arches may become even flatter. If you have high arches the lack of arch support can cause too much strain on the rest of your foot.  It is best to find flat shoes that have at least some arch support in the shoe. These are usually more expensive than other flat shoes but well worth the additional money.

Also, inexpensive arch supports may be found at the drugstore, making it easy to make any shoe more supportive. I especially recommend adding arch support inserts if a promotion uniform consists of Converse All Star shoes.  I love their classic All-American look but they offer no arch or heel support nor any shock absorbency.  I recently worked an outdoor event and it was a little chilly for the end of September. The first day I wore extremely comfortable ballet flats that provided little arch support; my colleague wore Converse All Stars. By the end of the day both of us were absolutely freezing even though it wasn’t that cold out and my knees hurt. Why?  Because our thin, flat, shoes provided no buffer from the cold that was leaching up through the concrete. The next day I wore my Dansko Mary Jane flats. Though also flat, they provided a thick layer of rubber on the soles, along with arch support which prevented the cold from permeating my shoes and feet.

2. Compression hosiery and socks are worth the expense.

Wearing compression hosiery has been the norm for flight attendants and nurses for years but I know very few promotional models who wear them. They can make a huge difference in how your legs feel after a long day on your feet.  Compression stockings are tightest at the ankles and gradually become less constrictive towards the knees and thighs. This causes more blood to return to the heart and prevents blood from pooling in the feet. Increased circulation also helps prevent legs from feeling achy, tired and swollen.

3. Epsom salt soaks are inexpensive and effective.

Grandmas have long recommended Epsom salts as a remedy for all sorts of ails.   Its chemical makeup, magnesium sulfate, is perfect for soaking in since it is easily absorbed through the skin. While soaking in an Epsom salt bath, magnesium ions are absorbed by the body.  Those ions interfere with the nervous systems pain receptors.  The salts help not only to mask the pain but also reduce pains by: relaxing muscles, drawing toxins out of the body and reducing swelling.  Best of all it cost less than a Starbucks coffee: a pound of Epsom salts can typically be found at any drug store for less than $2.50.

 4. Elevate those legs.

Elevating legs for twenty minutes after a long shift can aid in lower limb circulation and help reduce swelling. Plus you’ve been working all day; you deserve to put your feet up.

While none of these steps may be necessary for a short promotion, they make a world of difference if you are booked for a ten day tradeshow or week long street team promotion. Take care of yourself and your feet!

Shalina Rankin, brand ambassador, guest blogger Shalina Rankin, writer, trade show host, event and marketing specialist and owner of Baubles At Your Feet  may be contacted at for opportunities, comments and topic suggestions.

Working with ALI

Experiential marketing is part of a multi-billion industry that is responsible for creating an Adelante Live Inc. Events and Promotionsexperience where the result is an emotional connection to a person, brand, product or idea. The industry needs dedicated product ambassadors to represent their brand and create those necessary connections with consumers.

Types of Experiential Marketing Activations:

  • On Premise Beer, Wine and Spirits Promotions
  • Off Premise Beer, Wine and Spirits Promotions
  • Sport Event Sponsorship Activations
  • Fairs and Festival Sponsorship Activations
  • Street Teams and Guerilla Marketing
  • Retail Promotions and Demonstrations
  • Tradeshows and Conferences
  • VIP and Special Events
  • Charity Events


Types of Event Staffing Positions:

We provide a variety of talent to represent some of the world’s best known brands.

Brand Ambassadors

Brand Ambassadors (BA’s) are the face of the brand and are responsible for distributing samples/premiums, delivering the brand message, generating leads, and interacting with consumers. BA’s have strong customer service and sales skills and truly act as a brand advocate.

Beer, Wine and Spirits Brand Ambassadors

Would you like to represent beer, wine and spirits brands for on and off premise promotions?  We are always looking for outgoing and professional talent that can promote and drive trial and sales of internationally known brands at liquor and grocery stores as well as in the nightlife environment.

Promotion/Event Managers

Promotion and event managers have hands-on promotions experience in addition to high-level managerial and communication skills. Your job as a manager is to lead and motivate the promo team, act as a project manager, communicate with the client and agency and interact with venue management. You must meet challenges head on and do what it takes to achieve program goals. You are a critical part of the success of the event.

Street Team Talent

Street team talent are in one word – fearless! You must be energetic, fit and able to approach strangers on the street level to distribute flyers, pass out samples or hold signs for a grand opening, major sale, or to drive traffic to the promotion footprint stationed nearby. As a street team promoter, you make an instant impact consumers walking or driving by the area.

Tradeshow Talent

Almost every industry from industrial supplies to pharmaceuticals has multiple tradeshows and conferences throughout the year as a forum for sales and industry related education. Adelante Live, Inc. needs tradeshow booth hostesses, narrators, crowd gatherers, and sales specialists to represent companies and brands in the tradeshow environment. Previous experience in a professional work environment and sales skills will make you an asset to a company looking for a tradeshow representative.

Retail Demonstrators

In-store retail demonstrators work inside big box retailers and liquor, convenience or grocery stores to promote major consumer brands at the point of purchase. Demo talent act as the brands’ live salespeople and are able to educate consumers while encouraging product purchase. If you are an outgoing self-starter who can work independently, you can be a successful demonstrator.

Mobile Tour Managers and Staff

Mobile tour managers and staff are contracted to go on “tour” to various stops across a specific region or even nationwide promoting the brand. Do you have additional driving certifications such as CDLs? Are you ok with not having the creature comforts of home?  Do you love to travel to new places (but spend so much time working you don’t really get to see anything)? Working on a mobile tour is hard work but it definitely gives you a different perspective of the experiential marketing industry and is a great resume builder.

Event Production Staff

Event production staff works the setup, maintenance and tear down of an event. Do you have special technical skills in lighting or sound? Or you a strong guy who can work as labor help for tent set up or to load and unload premiums from a truck? We are always looking for professional talent who can work independently and as a team to provide these crucial event services.

Performance/Interactive Talent

Are you a dancer, body painter, musician or juggler? If you are or have any other special performance talent, you can be hired by our clients to provide entertainment at their next event or promotion. Interactive talent engages consumers and brings the brand to life through a unique performance.

Hairstylists/Makeup Artists

The beauty and cosmetics industry was responsible for close to $37 billion dollars in sales in 2011. If you are an experienced and professional hairstylist, makeup artist or licensed cosmetologists or esthetician, we want you to represent top skincare, hair care, or cosmetic brand at upcoming events. You may be hired to give consumers mini-makeovers or facials onsite or act as a brand representative by educating consumers on the best beauty products for their particular needs.

Bilingual/Multilingual Talent

In today’s international economy, it is critical for brands to develop multicultural promotional programs and to have product representatives who can speak the native language. If you speak another language fluently, you will have access to additional opportunities. We have previously booked talent who fluently speak such languages as Spanish, Portuguese, Italian, French, Russian, Polish, Japanese and Mandarin, just to name a few.

LGBT Talent

An often overlooked segment for many brands is the LGBT market. The buying power of the LGBT community is said to be well over $790 billion. Brand are always looking for  ambassadors who identify as LGBT or gay friendly and have experience working at LGBT events and nightlife venues.


Event spokesmodels act as the face and voice of your brand. Do you have professional acting, ear prompter or comedy experience or training?  Professional speakers with acting and performance experience that deliver the brand message at live events, promotions or tradeshows are always in high demand.