Three Reasons Why It Seems Like Your Agency Has Lost Your Number

1. You Have a Reputation of Being Late.  In this profession being late is tantamount to committing a cardinal sin. Thou must not be late!  And if for some reason you are late; you should call or text the onsite manager before you are actually late to let them know that you are running behind and when they should expect you.  Admittedly I’ve had to do this once or twice. It has always worked out to my benefit. By calling before you are actually late it prevents the onsite manager from wondering if they have a no show on their hands and if backups need to be called. It also shows responsibility, respect for others’ time, and that you are not the type to try to sneak in late hoping that no one has noticed.

2. You are overheard bad mouthing the Client, Product, Agency, and/ or Event Management.  Engaging in that type of behavior is always in bad taste.  At some point we all have been involved in a program that was disorganized and poorly managed.   Complaining about it to anyone who will listen is tempting; however do your best to refrain from this. Yes it feels good to vent at times, but you never know who is listening and who is friends with whom. This can be a competitive industry and you don’t want to lose out on bookings because word got back to an agency that you had a negative attitude and were complaining about the program.  If the client happens to be onsite and overhears it, count on never working for that booking agency again.

3. You don’t look like your pictures. You must look like your pictures. An agency cannot send you to a casting call or promotion in good faith if you’ve gained or lost twenty pounds, you’ve cut your hair, you’ve grown your hair, you’ve dyed your hair and your pictures do not reflect these changes. Drastic appearance changes require picture updates. With promotional modeling opportunities the rules are not as strict but you should still do your best to regularly update your photos.

Don’t fall victim to any of the above bad behaviors and you will be sure to remain in your agency’s good graces.

Shalina Rankin      Shalina Rankin, writer, trade show host, event and marketing specialist and owner of Baubles At Your Feet  may be contacted at  ShalinaPresents@facebook.com for opportunities, comments and topic suggestions.

 

When the Freebies Aren’t Flying

We’ve all been there; a client has assigned us thousands and thousands of premiums -freebies – to give away in an afternoon. It should be a cinch; we’re not Children’s International asking for money, nor a market research company demanding precious time and information. We are offering a gift that they’re sure to like.  But person after person is giving us a smug no. Even the most talented promotional teams can find it difficult to give away flyers and coupons for obscure brands but when high value items aren’t moving; it’s clear that there is a larger force at play.

We are all familiar with the concept of perceived value as opposed to actual value and the old adage that “people are like sheep.”  When giving items away on the street those concepts can work against us. Many people will assume that if you are giving it away; it isn’t that valuable and not worth the time to stop and investigate. An example of this happening was during a promotion I worked two years ago in Chicago. Nescafé was competing heavily against Starbucks and their new single serve instant coffee packets. We were responsible for giving away what seemed like millions of Taster Choice variety packs. Each pack had 5 flavors of single serve coffee packets. Nescafé is a world renowned coffee brand. Honestly the coffee was delicious. This truly was a premium give away. And like most clients dictate, the rule was to distribute only one sample per person.

We needed thousands of people to happily take our premiums. The most obvious choice is Union Station, one of the busiest train stations in the country. But these commuters are used to the game; several times a week some company is trying to foist a coupon, flyer, or useless tchotchke on them. They are in a hurry trying to get to or from work and they DO NOT CARE about your handout.  It takes them a nanosecond to decide if they are going to say yes or no. When a train arrives they come rushing up the stairs in droves.  If all goes well you can distribute hundreds of premiums in a matter of minutes, but often if one person declines then all the people around them decline. The more “no’s” you get in a row, the more likely all the people behind them will also say no.

This is sheep thinking on display. You can almost see the cartoon bubble above their head: “If the person in front of me doesn’t want it, it must be no good and I don’t want it either. I can scurry on.” I’ve learned the easiest way to stop this spiral is to step back and put your items back in your bag. Adopt the air that this giveaway isn’t for everyone. It’s exclusive and if it is offered, it is because you have been deemed special. Look about ten paces in front of you, find someone to make eye contact with, smile and if you get a sense that they will accept the premium, offer it to them.  Hopefully they will say yes. If they do, just like that, sheep think will be adjusted to work in your favor and everyone around and behind them also wants what you offered exclusively to them.

Shalina Rankin      Shalina Rankin, writer, trade show host, event and marketing specialist and owner of Baubles At Your Feet  may be contacted at  ShalinaPresents@facebook.com for opportunities, comments and topic suggestions.

Talent Spotlight

Adelante Live’s Best Brand Ambassadors

Adelante Live’s brand ambassadors are known for their reliability, hard work, and having the right look and attitude for the brand they are representing. Our success is a direct result of the performance of our staff on the thousands of promotions we have booked over the past 10 years. We’re taking this moment to recognize our top talent. They have time and time again performed above and beyond expectations and have been given the highest compliments from our clients.

Have What it Takes?

Do you have the qualities needed to be a successful brand ambassador?

Are you:

  • Outgoing?
  • Able to build a natural rapport with others?
  • A natural ‘salesperson’?
  • Reliable and hardworking?
  • Tech savvy with home internet access, a cell phone and reliable transportation?

If you answered YES to all of the above, we would love to hear from you!

Click here for more information and to get started.

Check out the Talent Spotlights on the right to learn more about our top talent!

 

 

Adelante Live Inc.

Working with ALI

Experiential marketing is part of a multi-billion industry that is responsible for creating an Adelante Live Inc. Events and Promotionsexperience where the result is an emotional connection to a person, brand, product or idea. The industry needs dedicated product ambassadors to represent their brand and create those necessary connections with consumers.

Types of Experiential Marketing Activations:

  • On Premise Beer, Wine and Spirits Promotions
  • Off Premise Beer, Wine and Spirits Promotions
  • Sport Event Sponsorship Activations
  • Fairs and Festival Sponsorship Activations
  • Street Teams and Guerilla Marketing
  • Retail Promotions and Demonstrations
  • Tradeshows and Conferences
  • VIP and Special Events
  • Charity Events

 

Types of Event Staffing Positions:

We provide a variety of talent to represent some of the world’s best known brands.

Brand Ambassadors

Brand Ambassadors (BA’s) are the face of the brand and are responsible for distributing samples/premiums, delivering the brand message, generating leads, and interacting with consumers. BA’s have strong customer service and sales skills and truly act as a brand advocate.

Beer, Wine and Spirits Brand Ambassadors

Would you like to represent beer, wine and spirits brands for on and off premise promotions?  We are always looking for outgoing and professional talent that can promote and drive trial and sales of internationally known brands at liquor and grocery stores as well as in the nightlife environment.

Promotion/Event Managers

Promotion and event managers have hands-on promotions experience in addition to high-level managerial and communication skills. Your job as a manager is to lead and motivate the promo team, act as a project manager, communicate with the client and agency and interact with venue management. You must meet challenges head on and do what it takes to achieve program goals. You are a critical part of the success of the event.

Street Team Talent

Street team talent are in one word – fearless! You must be energetic, fit and able to approach strangers on the street level to distribute flyers, pass out samples or hold signs for a grand opening, major sale, or to drive traffic to the promotion footprint stationed nearby. As a street team promoter, you make an instant impact consumers walking or driving by the area.

Tradeshow Talent

Almost every industry from industrial supplies to pharmaceuticals has multiple tradeshows and conferences throughout the year as a forum for sales and industry related education. Adelante Live, Inc. needs tradeshow booth hostesses, narrators, crowd gatherers, and sales specialists to represent companies and brands in the tradeshow environment. Previous experience in a professional work environment and sales skills will make you an asset to a company looking for a tradeshow representative.

Retail Demonstrators

In-store retail demonstrators work inside big box retailers and liquor, convenience or grocery stores to promote major consumer brands at the point of purchase. Demo talent act as the brands’ live salespeople and are able to educate consumers while encouraging product purchase. If you are an outgoing self-starter who can work independently, you can be a successful demonstrator.

Mobile Tour Managers and Staff

Mobile tour managers and staff are contracted to go on “tour” to various stops across a specific region or even nationwide promoting the brand. Do you have additional driving certifications such as CDLs? Are you ok with not having the creature comforts of home?  Do you love to travel to new places (but spend so much time working you don’t really get to see anything)? Working on a mobile tour is hard work but it definitely gives you a different perspective of the experiential marketing industry and is a great resume builder.

Event Production Staff

Event production staff works the setup, maintenance and tear down of an event. Do you have special technical skills in lighting or sound? Or you a strong guy who can work as labor help for tent set up or to load and unload premiums from a truck? We are always looking for professional talent who can work independently and as a team to provide these crucial event services.

Performance/Interactive Talent

Are you a dancer, body painter, musician or juggler? If you are or have any other special performance talent, you can be hired by our clients to provide entertainment at their next event or promotion. Interactive talent engages consumers and brings the brand to life through a unique performance.

Hairstylists/Makeup Artists

The beauty and cosmetics industry was responsible for close to $37 billion dollars in sales in 2011. If you are an experienced and professional hairstylist, makeup artist or licensed cosmetologists or esthetician, we want you to represent top skincare, hair care, or cosmetic brand at upcoming events. You may be hired to give consumers mini-makeovers or facials onsite or act as a brand representative by educating consumers on the best beauty products for their particular needs.

Bilingual/Multilingual Talent

In today’s international economy, it is critical for brands to develop multicultural promotional programs and to have product representatives who can speak the native language. If you speak another language fluently, you will have access to additional opportunities. We have previously booked talent who fluently speak such languages as Spanish, Portuguese, Italian, French, Russian, Polish, Japanese and Mandarin, just to name a few.

LGBT Talent

An often overlooked segment for many brands is the LGBT market. The buying power of the LGBT community is said to be well over $790 billion. Brand are always looking for  ambassadors who identify as LGBT or gay friendly and have experience working at LGBT events and nightlife venues.

Spokesmodels/Emcees

Event spokesmodels act as the face and voice of your brand. Do you have professional acting, ear prompter or comedy experience or training?  Professional speakers with acting and performance experience that deliver the brand message at live events, promotions or tradeshows are always in high demand.

Recent Events

Here’s a closer look at some of our more recent events! From street teams for energy drinks to restaurant grand openings to sampling events for beer and liquor brands, Adelante Live provides the right talent for the right event – every time. We are so proud of the role we and our talent have played in the success of these events. Check back often to see more exciting events and promotions our talented brand ambassadors execute across the USA.

Event Staffing

EVENT STAFFING
Hire us to recruit, schedule and train talent who meet the demographic and psychographic casting requirements of your event and brand. Use Adelante Live Inc. to provide the following types of promotional talent:

Brand Ambassadors (BA’s) are the face of the brand and are responsible for distributing samples/premiums, delivering the brand message, generating leads, and interacting with consumers. BA’s have strong customer service and sales skills and truly act as a brand advocate. We have a loyal and extensive database of male and female talent in every market nationwide who have multiple years’ experience as Brand Ambassadors. As a valued client, you, too, will have access to this network!
A key strength of Adelante Live is pairing brands with the right talent. We provide Brand Ambassadors who specialize in on premise (bars, nightclubs) and off premise (liquor stores, grocery stores) promotions for beer, wine and spirits brands. We represent a wide variety of talent that can represent your unique brand. Our team is well-trained on the execution parameters of each event ensuring that the brand message is delivered while adhering to all related regulations. Let us help you find the right fit for your brand.
The management of an event is just as important as finding the right talent to promote your brand. Promotion and event managers have hands-on promotions experience in addition to high-level managerial and communication skills. They will lead and motivate the promo team to work as a cohesive unit to achieve program goals. Managers are also responsible for all event reporting so you have accurate information to measure the success of your event. Our managers are professional and will interact with venue management and client representatives to meet challenges head on and execute a successful event.
Street team talent are brand ambassadors who literally work on the street level and flyer, pass out samples or hold signs for a grand opening, major sale, or to drive traffic to the promotion footprint stationed nearby. Let our street teams make an instant impact to passersby both on foot and in cars.
An industry tradeshow can be a major opportunity for any business – as long as you draw the right attention to your booth! Tradeshow booth hostesses, narrators, crowd gatherers, and sales specialists represent your company and brand inside the tradeshow environment. Our tradeshow talent will communicate the brand message to tradeshow attendees and can also act as lead generators and assistants to your company’s onsite sales representatives.
In-store retail demonstrators work inside big box retailers and liquor, convenience or grocery stores to promote major consumer brands at the point of purchase. Demo talent act as the brands’ live salespeople and are able to educate consumers while encouraging product purchase. We’ve seen a sales lift as high as 5000% when an Adelante Live representatives executed an in-store demonstration!
Mobile tour managers and staff are contracted to go on “tour” to various stops across a specific region or the entire country promoting the brand. Often times when the mobile tour executes at an event stop, there is also a need to hire additional locally-based brand ambassadors to assist with the event. We can supply the necessary staff to travel with the tour and also hire local talent in each market to execute your event activation.
Event production staff works the setup, maintenance and tear down of an event. Trust us to provide your event set up staff so your onsite representative can focus on other important logistical and client service issues. Whether you need staff with technical skills in lighting and sound or you just need labor help for tent set up or to load and unload premiums from a truck, we can provide this type of talent to make the event day run smoothly.
The beauty and cosmetics industry was responsible for close to $37 billion dollars in sales in 2011. This means that promotions and events for every day store brands to luxurious department store labels are on the rise. Use our network of experienced and professional hairstylists, make up artists and licensed cosmetologists and estheticians to represent your skincare, haircare, or cosmetic brand at an upcoming event. Give your consumers mini-makeovers or facials on site! With professional guidance , truly educate the consumer on the best products for their specific needs.
In today’s international economy, it is critical for brands to develop multicultural promotional programs. Luckily, we are here to meet your staffing needs with brand ambassadors who are able to communicate to consumers in more than one language. We represents talent of multiple cultures and nationalities who can speak a variety of languages. We have talent who fluently speak such languages as Spanish, Portuguese, Italian, French, Russian, Polish, and Mandarin, just to name a few.

An often overlooked segment for many brands is the LGBT market. The buying power of the LGBT community is said to be well over $790 billion. We have a variety of brand ambassadors who identify as LGBT or gay friendly, and have experience working at LGBT events and nightlife venues.

Event spokesmodels act as the face and voice of your brand. Use our highly trained professional speakers with acting/performance experience to deliver your message at your next live event, promotion, or tradeshow. Spokesmodels can be very effective in engaging a crowd and driving traffic to your event.

Finding the right talent to deliver your message and staff your event is a crucial part of an experiential marketing campaign.

Services

Adelante Live - Experiential Marketing ServicesAdelante Live: Our Experiential Marketing Services

As more organizations add the power of experiential marketing to their campaigns, Adelante Live, Inc. is here to meet their needs. We provide a full experiential marketing service solution that includes concept development, planning, staffing, managing, monitoring, and event reporting.

The need for experiential marketing is on the rise – it is THE most effective way of delivering your brand directly into the hands of your consumers. Allow Adelante Live to help you best utilize your marketing dollars through the use of our street teams, product demonstrators, brand ambassadors, tradeshow talent, event managers…and even our key niche market managers who can give you expert insight that only a local can.

Services old

Adelante Live: Our Experiential Marketing Services

As more organizations add the power of experiential marketing to their campaigns, Adelante Live, Inc. is here to meet their needs. We provide a full experiential marketing service solution that includes concept development, planning, staffing, managing, monitoring, and event reporting.

The need for experiential marketing is on the rise – it is THE most effective way of delivering your brand directly into the hands of your consumers. Allow Adelante Live to help you best utilize your marketing dollars through the use of our street teams, product demonstrators, brand ambassadors, tradeshow talent, event managers…and even our key niche market managers who can give you expert insight that only a local can.

JOIN THE TEAM

Join the Team

Are you tired of the 9 to 5 grind?

Ready to take part in the “Gig Economy” that people seem to talk about so often these days, but can’t find a way to do it?

Do you check all of the boxes below?

Outgoing

Communicate easily with others

Tech savvy, with internet access and a smartphone

A natural “salesperson”

Reliable and hardworking

Have reliable transportation

Target & L'Oreal Paris

If so, then you could be an ideal candidate to join the Adelante Live (ALI) team as a brand ambassador for live events.

What Is a Brand Ambassador?

In the world of experiential marketing, a brand ambassador is somebody who attends events and promotions on behalf of a brand, essentially acting as the “face” of that company. The goal of a brand ambassador is to connect with consumers and represent the company’s brand, products, and services in such a way that those consumers walk away from the experience with a positive feeling about the company. At Adelante Live, we pride ourselves in developing, managing and provided highly qualified brand ambassadors to represent brands in a variety of event activations such as retail demonstrations, festivals and tradeshows.

What is Experiential Marketing?

Experiential marketing is a fun an exciting industry that gives consumers an opportunity to engage and interact with brands, products, and services in sensory ways that help them connect to a brand and make intelligent and informed purchasing decisions. It’s the difference between telling people about features of a product or service and letting them experience the benefits for themselves. Since the human element is such a key component of experiential marketing, as a brand ambassador, your role is a critical one. Through your direct, face to face involvement with consumers, you can impact either positively or negatively the feelings they have about a particular brand.

What Does a Brand Ambassador Do During a Promotion?

Each event and promotion has specific activation instructions and goals. As a brand ambassador, you may be responsible for lead generation, conducting surveys, handing out samples, playing games with consumers, demonstrating a product or any other type of consumer interaction. As long as you are reliable, have a helpful attitude and are very outgoing, even if you don't have direct brand ambassador experience, we will train you on the specific responsibilities of your event. While the specifics of each promotion may vary, brand ambassadors are always responsible for representing the brand and giving consumers a positive promotional experience. You must be a “people person” and be prepared to work both independently and as a team in order to satisfy the goals of the promotion.

Why Should I Work With Adelante Live?

Ready to be a brand ambassador?

Here at Adelante Live, our greatest resource is people. That includes not only our clients and the consumers we deal with at events, but also you, the promotional talent. We know that you could choose to work with any agency, and will do everything we can to help you see that you’ve made the right choice working with us. We pride ourselves on being fun, friendly, and easy to work with.

We take pride in the technology we've developed for our talent to easily manage their events with Adelante Live. The A·Live Agenda®, our online scheduling interface, makes applying for and confirming promotional projects easy and user friendly, while also giving you access to payment information and your job history online, so you can easily track your project status from beginning to end. Last but not least, at Adelante Live, our brand ambassadors are W2 Variable Hour Employees, not 1099 Independent Contractors. This means you will be paid more quickly, and will be fully covered by workers compensation insurance.

Last but not least, at Adelante Live, our brand ambassadors are W2 Variable Hour Employees, not 1099 Independent Contractors. This means you will be paid more quickly, and will be fully covered by workers compensation insurance.

OUR TEAM LOVES US!

I love working with them! I always feel trained on the product that I am demoing. I have never had an issue with missing kits or cancelled events. Their check in system is effective and they pay on time. Great company to work for !
Team Member Beltkiss Sanborn
Beltkiss Sanborn
I love working with ADELANTE LIVE and they have some awesome events.
Zuriel Johnson

Have more questions?

Click the (+) sign next to each of the items below to learn more:

Events and promotions take place at a variety of places such as bars, nightclubs, theaters, malls, parking lots, amusement parks, lakefronts, boardwalks, gas stations, truck stops, rest stations, parks, (hopefully you get the idea!). Promotions can and do happen anywhere! There are various types of promotions including in store demonstrations, samplings, trade shows, events, and sponsorship activations at festivals or concerts – just to name a few. Every promotion has their own specific talent needs and the requirements and duties of the brand ambassadors will vary. Adelante Live is always looking for reliable, personable, and customer service oriented individuals to join their team.

Depending on the promotion, you may be expected to provide your own materials. The A-Live Agenda will always state what a talent must provide. For example, the posting will always state what is the required wardrobe for the promotion. Also for some retail demos, talent must provide their own small table, tablecloth or ice bucket. The great thing about our booking platform is that you as a talent know the requirements up front and can decide whether or not to apply for the promotion. You will learn over time however that certain items are standard for the industry and being able to provide those will increase your promotional bookings.

As an independently contracted promotional representative, you are managing your own schedule and projects. As such, the following items are essential: computer, internet and email access, a working cell phone with voicemail and text capabilities, a calendar, required wardrobe basics, and a working car (unless there is reliable public transportation in your area). We also highly recommend a smartphone (so you can use the A·Live Agenda mobile site), digital camera, and a scanner and printer at home. Having access to these items and having strong computer skills will qualify you for additional promotional opportunities.

Brand ambassadors are natural extroverts who are extremely outgoing and personable. They love working with people of all ages and can build a rapport with anyone. Also, a successful brand ambassador will be a motivated self-starter who can work both by themselves and with a team. Talent must be reliable, arrive on site 15 minutes early so they are ready to start work immediately at the event start time. They are willing to wear multiple hats and chip in wherever is needed. A conservative and neat appearance is a must so talent with extreme hair colors, visible tattoos or piercings are not usually eligible to work with a majority of the brands we work with. Brand ambassadors are approachable and engaging.

Absolutely. Many promotional events happen on the weekend and in the evenings, especially retail demonstrations and beer, wine and spirits promotions. Please keep in mind that you may not qualify for every particular promotion but that you will have access to apply to promotions for which you are available.

If you haven’t already, you must create an online profile on the A·Live Agenda® which acts as your resume for our clients to see. The registration process also allows you to complete necessary documents online and gives you additional information on what you need to do before you can apply for promotional projects with ALI. Please make sure you have a nice photo of yourself ready to upload (must be .jpg format and less than 500kb), and an electronic copy of your resume handy so you can copy/paste your experience into our format. You will have the ability to enter your job history so you can highlight relevant experience in customer service, retail, sales or another type of career in the case you do not have previous promotions experience. We are willing to work with new talent as long as they have the skill set necessary t0 be successful in this industry.

The A·Live Agenda is the proprietary online platform that our talent uses to register, apply, and confirm independently contracted promotional opportunities offered by Adelante Live, Inc. Once you complete the registration process, you will have access to the the A·Live Agenda. You will then be able to log in 24/7 under TALENT LOGIN at www.adelantelive.com. The Agenda includes your event history, profile, and all payment related information. You will use the Agenda as your first place to find answers to your questions regarding our promotional opportunities. We also encourage all talent to be extremely organized and keep their own calendar with detailed information.

As an independent contractor and not an employee, you are self employed and have the ability to select which projects to work. Since there is no set schedule, you must be in charge of your own calendar. Below are some tips that will help you become a successful independently contracted promotional representative.

  1. Get organized! You must have a calendar- and most importantly use it! The A·Live Agenda®, will allow you to see available jobs and apply online, but you should also keep track in your own calendar of jobs you’ve applied for and especially jobs you are booked for.
  2. Call us back IMMEDIATELY after we leave you a voicemail- it is important and timely if we are calling you instead of emailing. If you are on a job, make sure you check your cell when on break (and ONLY when you are on a break.) Also, when you do call back- always have a pen and paper ready as well as your planner/Smartphone/iPhone calendar etc. so you can check availability.
  3. NEVER accept a job without first looking at your calendar and confirming you are available. Do NOT double book yourself.
  4. NEVER, NEVER cancel a booking for any reason whatsoever. Everyone is depending on you to execute the promotion. Canceling a job will result in huge fines and/or deletion from the agency.
  5. NEVER, NEVER be late for any job. We hate hearing bad news about models from the client or on site manager. If you are late- be prepared for financial consequences (i.e. time docked from check or other penalties.) You MUST check in- in person- with the on site contact at least 15 minutes prior to the event start time you are given. Please pay attention to the event details as they may require that you arrive earlier. Each job has different details/requirements.
  6. Please check the A·Live Agenda®, to check all final event details. Never make assumptions. If you are unclear on anything- call your agent.
  7. Remember to remain professional on jobs at ALL TIMES. You are never to participate in discussions regarding sex/sexuality, relationships, religion, politics, or other ‘hot’ topics. This also goes for discussing any financial details about a job (hourly rate etc).
  8. After the event, make sure to turn in any reports, timesheets, etc. as soon as possible. There are consequences for turning required materials in late.
  9. Make sure your profile on the A·Live Agenda®, is up to date with recent photos and your most up to date experience. Most clients are choosing talent based only their profile. Your photos must accurately represent what you look currently look like.

Ready to join our team?