Top Brand Marketing Trends for 2016

All of the experts have weighed in on what marketing trends will drive the industry in 2016. We’ve gone through the lists and picked the top trends that keep showing up again and again. Do you agree that these will make an impact in 2016?

  • Adelante Live Marketing TrendsContinued growth of omni-channel marketing
  • Brand ambassadors become brand advocates and use their own social networks to influence consumers after an event
  • Live streaming & video content online and mobile
  • Mobile is now ‘first screen’ – optimized websites, apps, targeted campaigns are an absolute must
  • Games and contests available on mobile
  • 3D/4D and virtual reality
  • Department stores grow shop-in-shop collaborations
  • Data, data and more data – before, during and after campaigns to validate ROI
  • Social media as a channel, not a strategy
  • Storytelling and natural, relevant content
  • Location based marketing technology
  • Expansion of search engines
  • Customer engagement at events integrates with sales to directly affect conversion rates
  • Increase in paid social media advertising
  • Increased security at events (resulting in increased costs for venues, permits, sponsorships etc.)
  • Growth of airport (travel retail) marketing
  • Pop up trucks & shipping containers for mobile tours
  • Using experiential to start the brand conversation then following up with PR and social media


Janice Rodriguez is the President and Agency Director of Adelante Live Inc. and is excited to see if these 2016 trends really stick! Please follow her on Twitter @jvrodrig1029 or on Google+. You can view her full bio here.