Author Archives: Lisa


Event Planning Made Easy with Adelante Live

Allow Adelante Live, Inc. to source, coordinate, and manage all of your event planning needs – from lights and sound to catering to entertainment! Have you just signed on for a sponsorship for an event or festival and don’t know … Continue reading

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Promotional Talent: 6 Reasons Why You Aren’t Getting Booked

Increase your chances of being booked for an event by following these 6 quick and simple steps. “Why am I not getting booked??” I hear that question as least once a week. You believe you are the perfect fit for … Continue reading

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Choose Value Over Price When Hiring a Promotional Staffing Agency

Look for the value in an agency partner – and not just its pricing! We have a tendency in life to always look for bargains. Bargains when we’re grocery shopping, bargains when buying a car, bargains for local restaurants, and … Continue reading

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The State of the Experiential Marketing Industry

What’s Happening and How It Will Shape Experiential Marketing in 2013 There’s a lot happening in the world of experiential marketing .  As more companies expand their marketing plans to include live events as a viable form of creating brand … Continue reading

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9 Phone Etiquette Tips to Keep You Dialed-in for Success!

Proper phone etiquette may seem like common sense, but in today’s digital age, communication skills seem to get lost in translation. Try to keep these phone etiquette tips in mind when talking with your agency’s account managers. 1) The best … Continue reading

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How to Create a Lasting Brand Message for Events and Promotions

Make your brand message memorable! At an event, what you say is just as important as what you do. In order to leave a lasting impression on a consumer, often times what your Brand Ambassadors say is just as important … Continue reading

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4 Elements to Building a Great Event Report

Learn the 4 Elements that Every Report Should Contain In order to fairly assess the success of an event, you need to obtain feedback from both your talent in the field and the consumers with whom they interacted. This feedback … Continue reading

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Measuring ROI in Experiential Marketing Campaigns – Part 2

Other Considerations Beyond Dollars and Cents When Calculating ROI In my last blog post, I started to discuss how ROI for experiential marketing doesn’t always come down to a simple spend vs. earn equation.  ROI can be determined by other … Continue reading

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Measuring ROI in Experiential Marketing Campaigns – Part 1

Why ROI Often Means More than Dollars and Cents When planning a marketing campaign, most marketers will measure its potential success  or set program objectives by estimating the potential ROI (Return on Investment). ROI calculations are also used after the … Continue reading

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Why You MUST Use Google+

Google+ Is So Much More Than Another Social Networking Site On the surface, Google+ looks like just another social media site. You can build a profile. You can add friends. You can follow people and have them follow you back. … Continue reading

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